What is feed management?

Feed management is the process of filtering, enriching, and optimizing product data to sell products on multiple platforms in a seamless way. It enables you to add additional data to your descriptions so you can enrich product information and use a rule-based system to filter content easily.

In other words, feed management is the process through which the data of the products in your catalogue is monitored, organized and administered for the different sales channels. It allows you to disseminate and update your product data in a multi-channel manner.