Festival
Marketing
Strategy
Festivals: we love ‘em! We love to attend them, but even more so working with them. Through the smart use of online advertising you can sell tickets but also build an audience for the future.
Experience
How can online advertising
help with your festival
marketing strategy?
If you spend the better part of a year or longer organizing a festival, you only want one thing: for as many people as possible to enjoy what you’ve built.
However, though ticket sales is of course an important part of your marketing, it shouldn’t be the only one. We can help you develop a sustainable online advertising strategy, in which all your marketing efforts have a cumulative effect, you build a lasting relationship with your current and future audience and you establish a stable online presence. This way, every event you organize contributes to the long term goals of your organization.
A full funnel strategy can be used, where we start to build excitement and communicate the overall vibe of the festival, then announce specifics like lineup and finally release ticket sales.
Depending on the target audience of your festival, channels like YouTube, Google and various social media such as TikTok and Instagram can be employed. In all these channels you can use precise targeting based on demographics and interest and you get measurable results and insights you can use to constantly optimize.
Festival Marketing channels
Meta Ads
The platform including Facebook and Instagram Ads.
TikTok Ads
Getting engagement with a younger target audience via TikToks.
Video Advertising
Reaching a broad audience through one of the many video networks (e.g. YouTube).
Display Advertising
Banners served on Display Networks (e.g. GDN).
Snapchat Ads
Being visible among a younger target audience.
Pinterest Ads
Advertising when and where people are finding inspiration.
Search Ads
Be there when they search for your festival and/or lineup.
Spotify Ads
Advertising within the Spotify website and apps.
How can we help you in deciding on your (festival marketing) strategy?
Our customers are different every time. Advertisers selling the exact same products can turn out to need a very different approach due to different margins, different secondary USPs, different setups of marketing teams, and different levels of online savviness. That’s why for each customer, but also for each project within the customers’ organisation, we create a custom plan, every time.
First we’ll need to understand the customers’ organisation and the objectives. By making them quantifiable, we will understand what the boundaries are of how to ‘play the online game’. Then we will dive into your data to understand the current situation and look for opportunities. In order to come up with the right (branding) strategy.
We believe that if both sides – the customer and we as the agency – bring their knowledge to the table, we can make the most successful strategies. That is why we need to get to know each other very well, have clear success metrics in place, we need to zoom out regularly, and always keep an open conversation.
We always make a tailored plan for each of our clients. With these 4 steps, together we will come up with the right online strategy, in line with your overall objectives.
Getting to know each other
First, we would like to learn more about your organization, objectives, timeline, and needs. We will explain our services and approach to determine whether there is a match between our organizations. If there is, we can move on to step two.
Account Deepdive
Next, we would like to conduct an account deep dive to gain insights that will help us create a fitting proposal. We will use data to determine the channel mix, messaging, and data and tech needs.
Proposal Presentation
During our (video) meeting, we will present our proposal outlining our suggested online strategy. We will provide you with different scenarios and related fees, and there will be plenty of time for questions.
Let’s start!
After you have reviewed our proposal and selected the scenario that best fits your needs and situation, we can begin working immediately. We look forward to working closely with you to achieve success!
Request a free
online audit!
Interested in an expert review by one of our specialists to make sure that your online setup is future proof? Our audits are free of cost and obligations, but full of insights and action items.
Fill out this form, or read more about what the online audit process looks like!
Do you want your campaigns to perform on all fronts? Then strong content is essential. Get in touch with our creative sister agency AND CREATIVE to help you achieve it.
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Want to know more or just spar?
Would you like to know more about who we are? Do you want us to look at your current online setup? Or are you just up for a chat? Please fill out the contact form and we will get back to you as soon as possible.