YouTube has more than 2.1 billion monthly active users.
Video
Ads
Video Ads are the perfect medium for branding and awareness, allowing you to convey emotion and engage viewers with your product. Users are highly engaged while seeking inspiration across various video networks. Want to learn more about the possibilities? Read on and contact us today!
Video Ads Video Ads Video Ads Video Ads
What are Video Ads?
Video ads can be used through various online platforms, of which YouTube is one of the largest. There are different formats available such as in-stream, out-stream and advertisements that are shown before, in the middle or after a video.
In addition, the length of the video ads plays a major role. Each video type has its own advertising requirements. For example, bumpers are exactly 6 seconds and the perfect solution for reach and awareness. A longer video of more than 30 seconds offers the opportunity to give your story more depth or, for example, to do a product demonstration. This is more suitable for telling users more about your product and potentially converting them.
YouTube has an advertising option for every objective and we are happy to think about the options, so that the video advertisement perfectly matches your objective.
Why would you
advertise using
Video Ads?
Video ads are perfect for branding and inspiration, but YouTube nowadays has many more interesting campaign types, making the channel suitable for generating conversions. You can also show videos in YouTube’s partner network, a selection of high-quality apps and websites. Whatever your objective, there is always a campaign type within YouTube that can help you reach your targets.
In addition, we look beyond YouTube and advise which other video networks are a good fit for your company. For example, certain video networks have a premium character, which may suit your needs. That is why we always look at your objectives first and then determine which channels, campaign types and ad formats best suit your needs. Wondering which video networks are suitable for your company? Then contact us quickly!
2.1Bn Users
59% Of the people find YouTube ads more relevant than linear TV ads.
59% More relevant
People watch more than 1 trillion hours of video content per day on YouTube.
1Tn Hours of video
YouTube is the 2nd largest search engine and the second most visited website after Google Search.
2nd Most visited
The heritage of Hide and Seek lies in working with Google Ads, therefore for video with YouTube Ads. Over the years we have started to explore more Video networks. These days we can provide you with the perfect mix across Video networks.
Video Networks
YouTube Ads
Serve ads in various formats on the YouTube app and website.
Discovery Ads
Serve video ads on the Google Display Network.
DV360
Display and Video Ads across premium networks.
Videoland
Advertise in Dutch streaming platform Videoland, owned by RTL Nederland.
And so on
We are always open to discover new networks.
Request a free
online audit!
Interested in an expert review by one of our specialists to make sure that your online setup is future proof? Our audits are free of cost and obligations, but full of insights and action items.
Fill out this form, or read more about what the online audit process looks like!
Do you want your campaigns to perform on all fronts? Then strong content is essential. Get in touch with our creative sister agency AND CREATIVE to help you achieve it.
Why us?
The mission of Hide and Seek is to bring positivity through good results and lasting relationships with our customers, partners and employees. We do this by combining the knowledge, personality and experience of our customers with that of our own. Together we can come up with the sharpest strategies, unique to the customers’ characteristics and objectives.
As our customers are always different, we make a custom plan every time. In this plan we will decide together on what success looks like by making it quantifiable, so that every time results are discussed both we and the customer know exactly whether the light is green or red.
By regularly zooming out, reflecting on market developments and testing with online advertising innovations we make sure to keep up to speed with the ever-changing (online) world. One thing we know for sure is that changes will keep on coming and that our work never stops. Just how we love it.
Knowledge
Everything we do at Hide and Seek starts with having our knowledge in place, always. We are specialists, so we always need to be up to date. By never stopping learning and sharing within the wider team, together we are smarter than the sum of our parts.
Strategy
The (online) world is continuously changing, hence, so should a strategy. We work with a ‘strategy cycle’ to ensure we zoom out regularly, that way making sure that our online strategy is always fully aligned with the overall customer objectives.
Personal
We believe that the best way to work together is by really making a team, together with the customer. There is no ‘they’ and ‘we’ there only is us, as we want the best results as much as our customers do.
Different
Just as our team is a bunch of great individuals, so are our clients. We do not have an off-the-shelf service. We work case by case, fully customised and always flexible to change plans and choose a different path.
Customer Stories
Cases
Blog
SEO, AEO and GEO: how to stay visible in a search landscape shaped by AI
Hivos x Hide and Seek: a Loving Project with real impact
Inside the Future of Festivals: Learnings from Berlin
See all articles
Frequently
Asked Questions
We measure the performance of display and video ads on Google Ads by tracking metrics such as impressions, clicks, click-through rate, conversion rate, and cost per click or cost per impression. We also measure, for example, soft-conversions that indicate the quality of traffic.
The cost of running display and video ads on Google Ads can vary depending on factors such as your budget, bidding strategy, and targeting options. You can set a daily budget to your liking (for example, €5, €20 or €50 a day) and adjust your bids to control your costs.
There are a variety of targeting options available for display and video advertising on Google Ads, including demographic targeting, geographic targeting, interest targeting, contextual targeting and remarketing.
Want to know more or just spar?
Would you like to know more about who we are? Do you want us to look at your current online setup? Or are you just up for a chat? Please fill out the contact form and we will get back to you as soon as possible.