Online marketing strategies
The online world offers many different opportunities to add value to any marketing strategy. The questions are, what is the best online marketing strategy for your organisation? How to come up with the best channel mix? And how to execute so that you realise success? All questions that we would love to talk to you about. So feel free to reach out!
What is the best
strategy for your
objectives?
Our customers are different every time. Advertisers selling the exact same products can turn out to need a very different approach due to different margins, different secondary USPs, different setups of marketing teams, and different levels of online savviness. That’s why for each customer, but also for each project within the customers’ organisation, we create a custom plan, every time.
First we’ll need to understand the customers’ organisation and the objectives. By making them quantifiable, we will understand what the boundaries are of how to ‘play the online game’. Then we will dive into your data to understand the current situation and look for opportunities. In order to come up with the right (branding) strategy.
We believe that if both sides – the customer and we as the agency – bring their knowledge to the table, we can make the most successful strategies. That is why we need to get to know each other very well, have clear success metrics in place, we need to zoom out regularly, and always keep an open conversation.
An online strategy is often a mix of strategies. Here we have outlined some specific strategies. Together we can define the right online strategy (mix) for you.
Strategies
Branding
Creating a consistent brand image across all digital platforms.
Engagement
Creating dialogue and involvement with the target group.
E-commerce
The buying and selling of goods and services over the internet.
Lead Generation
Attract potential customers and convert them to paying customers.
Music Promotion
Promotion and consumption of music over the internet.
Ticket Sales
Generation of ticket sales national, international or even global.
Festival Marketing
Online festival marketing from A to Z.
Internationalisation
Attracting an international crowd to your brand and products.
Audience / Data Building
Gathering data that can be used for smart campaigns.
There are many different online advertising channels to pick from. Together we can decide on the perfect channel mix to fit – the phases of – your online strategy.
Services
Google ads
We cover both Google Ads and Google Marketing Platform within our team. These platforms offer advertising solutions for all types of advertisers, big and small, regular versus premium, and branding versus conversion. Let’s work together to find the best mix for you!
Example Google Ads services:
All Google AdsSocials ads
We can help you reach your online goals by advertising on any social media channel that allows ads. Whether you want to reach Gen-Z on TikTok or a professional crowd on LinkedIn, we can work together to decide on the best objectives and formats to use.
Example Social Ads services:
All Social AdsData & Tech
Data and technology are essential for effective campaigns. By ensuring that your technology (including your website and tracking) is in place, we can segment and gather smart data that can be used for realistic evaluations and smart campaigns.
Example Data & Tech services:
All Data & Tech Request a free
online audit!
Interested in an expert review by one of our specialists to make sure that your online setup is future proof? Our audits are free of cost and obligations, but full of insights and action items.
Fill out this form, or read more about what the online audit process looks like!
Do you want your campaigns to perform on all fronts? Then strong content is essential. Get in touch with our creative sister agency AND CREATIVE to help you achieve it.
Looking for a tailored
online strategy?
Our customers are different every time. Advertisers selling the exact same products can turn out to need a very different approach due to different margins, different secondary USPs, different setups of marketing teams, and different levels of online savviness. That’s why for each customer, but also for each project within the customers’ organisation, we create a custom plan, every time.
First we’ll need to understand the customers’ organisation and the objectives. By making them quantifiable, we will understand what the boundaries are of how to ‘play the online game’. Then we will dive into your data to understand the current situation and look for opportunities. In order to come up with the right (branding) strategy.
We believe that if both sides – the customer and we as the agency – bring their knowledge to the table, we can make the most successful strategies. That is why we need to get to know each other very well, have clear success metrics in place, we need to zoom out regularly, and always keep an open conversation.
Do you think we can help you to get the most out of your online activities? Feel free to drop us a line. Because we are looking forward to getting to know you!
Knowledge
Everything we do at Hide and Seek starts with having our knowledge in place, always. We are specialists, so we always need to be up to date. By never stop learning and sharing within the wider team. Together we can outsmart the individuals.
Strategy
The (online) world is continuously changing, hence, should a strategy. We work with a ‘strategy cycle’ to ensure we zoom out regularly, that way making sure that our online strategy is always fully aligned with the overall customer objectives.
Personal
We believe that the best way to work together is by really making a team, together with the customer. There is no ‘they’ and ‘we’ there only is us. As we want the best results as much as our customers want that.
Different
Just as our team is a bunch of great individuals so are our clients. We do not have an off the shelve service. We work case by base, fully customised and always flexible to change plans and turn into a different direction.
Customer Stories
Cases
Blog
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Hivos x Hide and Seek: a Loving Project with real impact
Inside the Future of Festivals: Learnings from Berlin
See all articles
Want to know more or just spar?
Would you like to know more about who we are? Or do you want us to look at your online situation? Or are you just in for a chat? Please fill out the contact form and we will get back to you as soon as possible.