Ticket Sales Strategy

At Hide and Seek we help a lot of clients in the cultural-, music-, festival- and entertainment scene. helpen we veel klanten in de cultuur,- muziek,- festival,- en entertainmentsector. Ticket Sales are a daily business for us.

The strategy is custom-made for each event. Some big festivals might sell out within an hour every year, and don’t need a long run-up. Other events would benefit from starting at the top of the funnel and going through all phases.

In any case online marketing is an obvious choice for event marketing and ticket sales, because unlike, for instance, a print ad, an online video ad can really channel the atmosphere and excitement of an event. Just imagine: images of a crowd going wild, music coming through your speakers. It gets you excited, no?

Additionally, online marketing allows you to build and keep track of an audience, that you can retarget for future campaigns, editions or other events, so you won’t have to start from scratch again.

Our customers are different every time. Advertisers selling the exact same products can turn out to need a very different approach due to different margins, different secondary USPs, different setups of marketing teams, and different levels of online savviness. That’s why for each customer, but also for each project within the customers’ organisation, we create a custom plan, every time.

First we’ll need to understand the customers’ organisation and the objectives. By making them quantifiable, we will understand what the boundaries are of how to ‘play the online game’. Then we will dive into your data to understand the current situation and look for opportunities. In order to come up with the right (branding) strategy.

We believe that if both sides – the customer and we as the agency – bring their knowledge to the table, we can make the most successful strategies. That is why we need to get to know each other very well, have clear success metrics in place, we need to zoom out regularly, and always keep an open conversation.