Audience Building Strategy

When we say audience building, we refer to the strategic process of identifying, attracting, and nurturing a specific target audience for a brand or business. It involves various activities aimed at expanding and engaging with a relevant and interested customer base. The goal is to establish a loyal following of individuals who are not only interested in the products or services offered but also actively engage with the brand.

By building a strong and engaged audience, businesses can enhance brand awareness, increase customer loyalty, and drive conversions.

Audience building is an ongoing process that involves continuous monitoring, analysis, and optimization to ensure both expansion and retention of your audience.

Audience building encompasses several tactics, including creating compelling content, leveraging social media platforms, implementing targeted advertising campaigns, and fostering meaningful interactions with the audience. It requires understanding of the demographics, interests, and behaviors of the target audience to tailor marketing efforts effectively.

Online advertising allows for all of that. Audiences on online advertising platforms can be saved as hashed data, meaning it’s anonymized, to get insights from, to create lookalikes of or to retarget.
With online advertising you are not using a scattergun approach, but can target the relevant people very specifically and once you have defined your target audience, you can keep building on that.

Some clients already have data to start with, such as offline records, newsletter subscribers or website visitors. But if you are new company with no prior audience, it’s also perfectly possible to relatively quickly gather audience data by running well thought out campaigns.

Our customers are different every time. Advertisers selling the exact same products can turn out to need a very different approach due to different margins, different secondary USPs, different setups of marketing teams, and different levels of online savviness. That’s why for each customer, but also for each project within the customers’ organisation, we create a custom plan, every time.

First we’ll need to understand the customers’ organisation and the objectives. By making them quantifiable, we will understand what the boundaries are of how to ‘play the online game’. Then we will dive into your data to understand the current situation and look for opportunities. In order to come up with the right (branding) strategy.

We believe that if both sides – the customer and we as the agency – bring their knowledge to the table, we can make the most successful strategies. That is why we need to get to know each other very well, have clear success metrics in place, we need to zoom out regularly, and always keep an open conversation.