Facebook has 2.96 billion monthly active users globally. That is more than one third of the global population.
Meta Ads
Meta Ads (formerly known as Facebook Ads) is a very effective online advertising channel for all phases of the customer journey. That is why we make it a part of the online advertising strategy of many of our clients. Do you want to know what Meta Ads is and why and when it would be good to use? Read this page, or feel free to reach out.
Meta Ads Meta Ads Meta Ads Meta Ads
What are
Meta Ads?
Meta Ads is a network of channels (AKA placements) all within reach of the Meta Ads network. The different placements where your ads could be shown are Facebook, Instagram, Messenger and the Meta Audience Network. So even if you want to set up campaigns only visible on Instagram, you would still use Meta Ads to do so.
Meta Ads offers a varied set of campaign objectives. Whether you are looking to reach a new audience to build your brand, or the aim is to get your app installed, Meta offers great targeting options and smart ad formats to reach your objectives effectively.
One important thing to note is that when we talk about Meta/Facebook Ads, we mean running paid campaigns via the Meta Ads network. Posting organically, AKA content marketing, is not a service we currently offer.
Why would you
advertise using
Meta Ads?
We call Meta Ads a ‘full funnel channel’ as it offers effective campaign objectives for the different phases of the customer journey. Meta Ads allows you to smartly build audiences, which you can target and retarget with your campaigns. That way you can really work from reaching a brand new audience towards getting recurring customers.
For E-commerce players Meta Ads offers many options for dynamically showing products, building custom collections and that way reaching a new and familiar audience.
Meta Ads is often used for reaching consumers, but it can also be successfully used to reach other businesses. For B2B campaigns there are useful campaign objectives and targeting options, like Lead Ads campaigns with targeting around industries and job titles.
2.96Bn
1.3 billion Facebook users use Facebook messenger.
1.3Bn
Users spend an average of 19.6 hours a month on Facebook.
19.6 hours
Over 1 billion Stories get posted every day across Facebook apps.
+1Bn
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Why us?
The mission of Hide and Seek is to bring positivity through good results and lasting relationships with our customers, partners and employees. We do this by combining the knowledge, personality and experience of our customers with that of our own. Together we can come up with the sharpest strategies, unique to the customers’ characteristics and objectives.
As our customers are always different, we make a custom plan every time. In this plan we will decide together on what success looks like by making it quantifiable, so that every time results are discussed both we and the customer know exactly whether the light is green or red.
By regularly zooming out, reflecting on market developments and testing with online advertising innovations we make sure to keep up to speed with the ever-changing (online) world. One thing we know for sure is that changes will keep on coming and that our work never stops. Just how we love it.
Knowledge
Everything we do at Hide and Seek starts with having our knowledge in place, always. We are specialists, so we always need to be up to date. By never stopping learning and sharing within the wider team, together we are smarter than the sum of our parts.
Strategy
The (online) world is continuously changing, hence, so should a strategy. We work with a ‘strategy cycle’ to ensure we zoom out regularly, that way making sure that our online strategy is always fully aligned with the overall customer objectives.
Personal
We believe that the best way to work together is by really making a team, together with the customer. There is no ‘they’ and ‘we’ there only is us, as we want the best results as much as our customers do.
Different
Just as our team is a bunch of great individuals, so are our clients. We do not have an off-the-shelf service. We work case by case, fully customised and always flexible to change plans and choose a different path.
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Frequently
Asked Questions
Instagram is a part of Meta, just like Facebook. Advertising on Instagram is done through Meta Ads (formerly Facebook Ads). Instagram is one of the placements you can choose for your ad, along with Facebook or the audience network.
To create a Facebook Ad, you can follow these steps: Go to your Facebook Ads Manager account and click on the “Create” button. Choose the objective of your ad campaign. This could be anything from increasing brand awareness to driving traffic to your website or app. Set up your ad account and payment method. Define your target audience by selecting their location, age, gender, interests, and more. Choose the format of your ad (image, video, carousel, etc.) and upload your creative assets. Set your budget and schedule for your ad campaign. Review your ad and submit it for review.
You can track your Facebook Ads performance by using Facebook Ads Manager. This is where you can measure the performance of every ad you run 1. You can also track the performance of your Facebook ad campaigns in Google Analytics by navigating to the left-side menu. Click on the “Acquisition” report, followed by “All Traffic” and “Source/Medium”. Then, select “Campaign” from the “Secondary dimension” dropdown 2.
Want to know more or just spar?
Would you like to know more about who we are? Do you want us to look at your current online setup? Or are you just up for a chat? Please fill out the contact form and we will get back to you as soon as possible.