DV360 serves more than 11 billion impressions per day, providing advertisers access to a large audience.
Display & Video 360
(DV360)
DV360 is a convenient tool from Google that makes it easier to buy ads directly on high-quality websites. With DV360, you can advertise broadly, but also reach specific target groups. By using programmatic advertising, you can efficiently and effectively reach your target audience in the most desirable places on the internet. Discover the possibilities of DV360 and start improving your online advertising campaigns today.
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What is Display
& Video 360?
Google DV360 is a powerful tool from Google that allows us to advertise on almost any imaginable inventory (websites/apps). It offers many advantages compared to other Google advertising tools, such as advanced targeting options, real-time bidding and bidding strategies, and more control over where ads are placed.
With Google DV360, we can also take advantage of different types of ads, including video, display, audio, digital out of home, and native ads. DV360 uses programmatic advertising, which means it uses smart technology to place ads in the right places for the right people.
Moreover, Google DV360 offers an extensive reporting and analysis system, allowing us to accurately track and optimize ad performance. Additionally, with DV360, we can also combine campaign data from different platforms (e.g. Meta, Tiktok) to get a holistic view of campaign performances.
Why would you
advertise via
DV360?
With Google DV360, you are assured of excellent results thanks to programmatic advertising, which automatically places your ads in the right places for the right audience. Additionally, DV360 provides access to the most desirable and specific places on the internet: premium inventory. Advertising in these places not only strengthens the visibility and recognition of your brand, but also builds its reputation. To advertise in these places, it is necessary to work with higher budgets (starting from 10K a month) due to the competitive environment.
But there is another important reason to allocate higher budgets: programmatic advertising pays off more as you spend more budget. This is due to the automation capabilities of the platform, which increase the leverage of your advertising budget as you invest more. This allows you to get more return on your investment.
With Google DV360, you have a powerful tool to take your online advertising to the next level. Of course, we can always look together to see if using DV360 makes sense and is relevant for your business. The coffee is ready!
11Bn
On average, DV360 campaigns see a 50% increase in CTRs compared to other advertising platforms.
+50%
DV360 has an average display ad viewability rate of 70%, which is higher than industry benchmarks. This ensures that ads are actually seen by the target audience.
70%
DV360 has an average viewability rate of 95% for video ads, which is higher than the benchmarks in the industry. This ensures that ads are actually seen by the target audience.
95%
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online audit!
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Do you want your campaigns to perform on all fronts? Then strong content is essential. Get in touch with our creative sister agency AND CREATIVE to help you achieve it.
Why us?
The mission of Hide and Seek is to bring positivity through good results and lasting relationships with our customers, partners and employees. We do this by combining the knowledge, personality and experience of our customers with that of our own. Together we can come up with the sharpest strategies, unique to the customers’ characteristics and objectives.
As our customers are always different, we make a custom plan every time. In this plan we will decide together on what success looks like by making it quantifiable, so that every time results are discussed both we and the customer know exactly whether the light is green or red.
By regularly zooming out, reflecting on market developments and testing with online advertising innovations we make sure to keep up to speed with the ever-changing (online) world. One thing we know for sure is that changes will keep on coming and that our work never stops. Just how we love it.
Knowledge
Everything we do at Hide and Seek starts with having our knowledge in place, always. We are specialists, so we always need to be up to date. By never stopping learning and sharing within the wider team, together we are smarter than the sum of our parts.
Strategy
The (online) world is continuously changing, hence, so should a strategy. We work with a ‘strategy cycle’ to ensure we zoom out regularly, that way making sure that our online strategy is always fully aligned with the overall customer objectives.
Personal
We believe that the best way to work together is by really making a team, together with the customer. There is no ‘they’ and ‘we’ there only is us, as we want the best results as much as our customers do.
Different
Just as our team is a bunch of great individuals, so are our clients. We do not have an off-the-shelf service. We work case by case, fully customised and always flexible to change plans and choose a different path.
Customer Stories
Cases
Blog
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Frequently
Asked Questions
The cost of using DV360 varies depending on the specific features and services required by the advertiser. Typically, it operates on a cost-per-impression or cost-per-click model, with pricing determined by auction-based bidding. Advertisers can set a budget and bid for impressions or clicks, and the platform will automatically optimize their campaigns based on performance data.
DV360 is suitable for businesses of all sizes, from small startups to large enterprises. It can be particularly beneficial for companies looking to reach a wide audience across multiple channels and devices, and for those seeking advanced targeting and optimization capabilities.
DV360 supports a wide range of digital channels including display, video, native, audio, and mobile. It also offers advanced targeting and optimization capabilities to help advertisers reach their desired audience.
Want to know more or just spar?
Would you like to know more about who we are? Do you want us to look at your current online setup? Or are you just up for a chat? Please fill out the contact form and we will get back to you as soon as possible.