Google Shopping accounts for 65% of all clicks on Google Ads
Shopping
Ads
Advertising on Google Shopping can increase the reach of your products and improve performance. Do you want to learn what Google Shopping ads are, why they are useful, and when it is useful to use them? Read this page or feel free to contact us.
Shopping Ads Shopping Ads Shopping Ads Shopping Ads
What are
Shopping Ads?
Google Shopping Ads is an advertising platform created by Google, specifically designed for e-commerce sellers to promote and sell their products through Google’s search engine. With Google Shopping Ads, we can display products in Google search results, including images, prices, and short descriptions, making it easier for potential customers to find and compare the right products.
Advertising through Google Shopping is an effective way to drive more traffic to your website and boost sales, as it enables targeted advertising based on specific keywords and audiences. It’s important to implement the right strategy and optimize effectively to achieve success with Google Shopping Ads, and we’re happy to help with that.
Why would you
advertise using
Google Shopping?
Google Shopping ads offer many benefits. By advertising through Google Shopping, your products can appear at the top of search results when users are looking for specific products. This increases the visibility of your products and attracts more potential customers to your website.
Additionally, the ads are visually appealing and provide an easy way for users to compare prices and availability of products before making a purchase decision.
Google Shopping ads also offer a higher ROI compared to other advertising platforms and provides the ability to advertise to specific target audiences.
In short, advertising through Google Shopping is a smart way to promote your products to potential customers and grow your business.
65%
Google Shopping has 100 billion search queries every month
100B
Google Shopping ads have a 30% higher conversion rate than text ads
+30%
49% of online consumers shop from their mobile phone.
49%
Request a free
online audit!
Interested in an expert review by one of our specialists to make sure that your online setup is future proof? Our audits are free of cost and obligations, but full of insights and action items.
Fill out this form, or read more about what the online audit process looks like!
Do you want your campaigns to perform on all fronts? Then strong content is essential. Get in touch with our creative sister agency AND CREATIVE to help you achieve it.
Why us?
The mission of Hide and Seek is to bring positivity through good results and lasting relationships with our customers, partners and employees. We do this by combining the knowledge, personality and experience of our customers with that of our own. Together we can come up with the sharpest strategies, unique to the customers’ characteristics and objectives.
As our customers are always different, we make a custom plan every time. In this plan we will decide together on what success looks like by making it quantifiable, so that every time results are discussed both we and the customer know exactly whether the light is green or red.
By regularly zooming out, reflecting on market developments and testing with online advertising innovations we make sure to keep up to speed with the ever-changing (online) world. One thing we know for sure is that changes will keep on coming and that our work never stops. Just how we love it.
Knowledge
Everything we do at Hide and Seek starts with having our knowledge in place, always. We are specialists, so we always need to be up to date. By never stopping learning and sharing within the wider team, together we are smarter than the sum of our parts.
Strategy
The (online) world is continuously changing, hence, so should a strategy. We work with a ‘strategy cycle’ to ensure we zoom out regularly, that way making sure that our online strategy is always fully aligned with the overall customer objectives.
Personal
We believe that the best way to work together is by really making a team, together with the customer. There is no ‘they’ and ‘we’ there only is us, as we want the best results as much as our customers do.
Different
Just as our team is a bunch of great individuals, so are our clients. We do not have an off-the-shelf service. We work case by case, fully customised and always flexible to change plans and choose a different path.
Customer Stories
Cases
Blog
SEO, AEO and GEO: how to stay visible in a search landscape shaped by AI
Hivos x Hide and Seek: a Loving Project with real impact
Inside the Future of Festivals: Learnings from Berlin
See all articles
Frequently
Asked Questions
Google Shopping ads operate on a cost-per-click (CPC) model. This means you are charged when someone clicks on your ad. The cost per click can vary depending on factors such as competition, bid amount, and quality of your product feed and landing page. It’s important to set a competitive bid and monitor your campaign performance to ensure cost-effectiveness and maximize your return on investment (ROI). At Hide and Seek we work with Google Shopping experts, who can help you maximise your results.
Google Shopping ads and text ads differ in their format and appearance. Shopping ads display product images, titles, prices, and store information, while text ads are comprised of text-based headlines, descriptions, and URLs. Shopping ads are more visual and provide a product-focused experience, making them effective for showcasing products. Text ads, on the other hand, rely on persuasive text to drive clicks. Both ad formats have their own strengths and can complement each other in an advertising strategy.
Using Google Shopping ads offers several benefits, including: 1. Increased visibility: Your products are displayed prominently on search engine results pages, increasing their visibility to potential customers. 2. Product showcase: The visual nature of Shopping ads with product images and details helps customers make informed purchasing decisions. 3. Qualified traffic: Shopping ads target users who are actively searching for products, resulting in more qualified traffic and potential conversions. 4. Cost-effective: With the pay-per-click model, you only pay when someone clicks on your ad.
Want to know more or just spar?
Would you like to know more about who we are? Do you want us to look at your current online setup? Or are you just up for a chat? Please fill out the contact form and we will get back to you as soon as possible.