TikTok became the most downloaded app worldwide in 2022 with 673 million downloads, surpassing Facebook and Instagram.
Grow Your Business
with TikTok Ads
TikTok Ads can be an extremely powerful social media advertising platform that enables businesses to create and promote ads on the popular short-form video platform. TikTok Ads is a powerful tool for businesses to showcase their products and services, thanks to its large reach and active, young audience.
TikTok Ads TikTok Ads TikTok Ads TikTok Ads
What are
TikTok Ads?
TikTok Ads are a collection of advertising tools and services that allow businesses to create and promote ads on TikTok. With over 1 billion monthly active users, TikTok has become one of the fastest-growing social media platforms in the world, offering businesses an opportunity to connect with a young, highly-engaged audience. TikTok can offer various ad formats, including in-feed ads, branded effects, and sponsored hashtag challenges, allowing businesses to create ads that are fun, creative, and engaging.
TikTok’s unique algorithm enables businesses to reach their target audience effectively. The platform uses data analysis to personalise the type of content for individual users, making it easier for businesses to get their ads in front of potential customers. This is why TikTok Ads has quickly become an important platform for businesses looking to expand their reach and increase brand awareness.
Why advertise
with TikTok Ads?
Using TikTok Ads can help businesses increase brand awareness, reach a new audience, drive website traffic and increase sales. Additionally, TikTok’s algorithm allows for organic reach, making it easier for businesses to get their ads in front of potential customers.
With its focus on entertainment and creativity, TikTok Ads provides a unique opportunity for businesses to connect with their younger audience and showcase their products in a fun and engaging way. TikTok has had a massive and rapid come-up in the last couple of years, and now holds a substantial part of the social ads market share.
673M downloads
TikTok has the highest engagement rate among all social media platforms at 17.63%.
17.63% rate
TikTok’s global ad revenue reached $11 billion in 2022, a significant 140% increase from 2021.
140% increase
In 2022, TikTok’s average time spent per user per month was 23.3 hours, making it one of the most engaging social media apps. For comparison: Instagram is at 12 hours.
23,3 hours
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Why us?
The mission of Hide and Seek is to bring positivity through good results and lasting relationships with our customers, partners and employees. We do this by combining the knowledge, personality and experience of our customers with that of our own. Together we can come up with the sharpest strategies, unique to the customers’ characteristics and objectives.
As our customers are always different, we make a custom plan every time. In this plan we will decide together on what success looks like by making it quantifiable, so that every time results are discussed both we and the customer know exactly whether the light is green or red.
By regularly zooming out, reflecting on market developments and testing with online advertising innovations we make sure to keep up to speed with the ever-changing (online) world. One thing we know for sure is that changes will keep on coming and that our work never stops. Just how we love it.
Knowledge
Everything we do at Hide and Seek starts with having our knowledge in place, always. We are specialists, so we always need to be up to date. By never stopping learning and sharing within the wider team, together we are smarter than the sum of our parts.
Strategy
The (online) world is continuously changing, hence, so should a strategy. We work with a ‘strategy cycle’ to ensure we zoom out regularly, that way making sure that our online strategy is always fully aligned with the overall customer objectives.
Personal
We believe that the best way to work together is by really making a team, together with the customer. There is no ‘they’ and ‘we’ there only is us, as we want the best results as much as our customers do.
Different
Just as our team is a bunch of great individuals, so are our clients. We do not have an off-the-shelf service. We work case by case, fully customised and always flexible to change plans and choose a different path.
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Frequently
Asked Questions
Using TikTok Ads can help businesses increase brand awareness, reach a new audience, drive website traffic and increase sales. Additionally, TikTok’s algorithm allows for organic reach, making it easier for businesses to get their ads in front of potential customers. With its focus on entertainment and creativity, TikTok Ads provides a unique opportunity for businesses to connect with their younger audience and showcase their products in a fun and engaging way. TikTok has had a massive and rapid come-up in the last couple of years, and now holds a substantial part of the social ads market share. To learn more about TikTok advertising, you can request our free whitepaper. Just shoot us an email!
Want to know more about TikTok Ads?
Interested in an expert review by one of our specialists to make sure that your online setup is future proof? Our audits are free of cost and obligations, but full of insights and action items.
Yvet Sturk Braas
TikTok Expert at Hide and Seek
Yvet helps brands stand out on TikTok with creative strategies and data-driven social media campaigns. Yvet is always looking for the latest trends and opportunities within the platform.