Spotify has 465 million monthly active users worldwide.
Spotify
Ads
Spotify, the premium music streaming platform, offers advertisers possibilities to create and distribute targeted audio, video and display ads to a Spotify Audience on Spotify Ads. The platform provides extremely engaged audiences that are listening to music or podcasts on the platform. There are 465 million monthly active users, 285 million of whom are non premium subscribers who can therefore be targeted with ads.
Spotify Ads Spotify Ads Spotify Ads Spotify Ads
What are
Spotify Ads?
Spotify Ads allows you to advertise based on demographics, music genre, context (specific playlists) and other interests. There is quite a large variety of ad formats that can be used:
- Audio Ads: 15-30s audio spots that play in between users’ listening sessions. These can also be created for free within Spotify Ads (based on text, selected voice-overs and audio library)
- Video Takeover: These are full screen video ads that play when a user launches the Spotify app.
- Display Ads: These are visual ads that appear on the Spotify app.
- Sponsored Playlists: Advertisers can sponsor Spotify playlists, which can include branded content and messaging within the playlist itself.
- Branded Playlists: Advertisers can create their own branded playlists to promote to Spotify users.
Why would you
advertise using
Spotify Ads?
Spotify is considered a premium advertising channel and can target an extremely niche audience based on music preferences or behavior on the platform.
This can be specifically interesting when you want to advertise your music as an artist, producer or label or when you want to reach people for your music event, such as a music festival or concert.
Now that Spotify offers more accessible advertising possibilities, it is also interesting as a branding channel for a wide variety of companies or brands, as 75% of Spotify members discover new brands through advertising on the platform and 42% of users are actually more likely to buy a product when advertised on Spotify. It is a great channel to reach an extremely engaged audience.
465M Users
Of all the users 284 million users do not have a premium account and can be targeted with ads.
284M Accounts
On average people spend 2.5 hours per day streaming music or listening to podcasts on Spotify.
2.5 hours per day
75% of Spotify members say that they discover new brands through advertising on the platform.
75% Leads
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Why us?
The mission of Hide and Seek is to bring positivity through good results and lasting relationships with our customers, partners and employees. We do this by combining the knowledge, personality and experience of our customers with that of our own. Together we can come up with the sharpest strategies, unique to the customers’ characteristics and objectives.
As our customers are always different, we make a custom plan every time. In this plan we will decide together on what success looks like by making it quantifiable, so that every time results are discussed both we and the customer know exactly whether the light is green or red.
By regularly zooming out, reflecting on market developments and testing with online advertising innovations we make sure to keep up to speed with the ever-changing (online) world. One thing we know for sure is that changes will keep on coming and that our work never stops. Just how we love it.
Knowledge
Everything we do at Hide and Seek starts with having our knowledge in place, always. We are specialists, so we always need to be up to date. By never stopping learning and sharing within the wider team, together we are smarter than the sum of our parts.
Strategy
The (online) world is continuously changing, hence, so should a strategy. We work with a ‘strategy cycle’ to ensure we zoom out regularly, that way making sure that our online strategy is always fully aligned with the overall customer objectives.
Personal
We believe that the best way to work together is by really making a team, together with the customer. There is no ‘they’ and ‘we’ there only is us, as we want the best results as much as our customers do.
Different
Just as our team is a bunch of great individuals, so are our clients. We do not have an off-the-shelf service. We work case by case, fully customised and always flexible to change plans and choose a different path.
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Frequently
Asked Questions
Spotify is considered a premium advertising channel and can target an extremely niche audience based on music preferences or behavior on the platform.
This can be specifically interesting when you want to advertise your music as an artist, producer or label or when you want to reach people for your music event, such as a music festival or concert.
Now that Spotify offers more accessible advertising possibilities, it is also interesting as a branding channel for a wide variety of companies or brands, as 75% of Spotify members discover new brands through advertising on the platform and 42% of users are actually more likely to buy a product when advertised on Spotify. It is a great channel to reach an extremely engaged audience.
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