NL is the country with the 3rd largest ad reach on Pinterest: 29% of the 13+ population
Pinterest
Ads
You might not expect it, but Pinterest is a great advertising platform. Thousands of ‘pinners’ come to the platform daily to be inspired and plan their next project. Our Pinterest experts will make sure your brand is at the right place at the right time. Read this page, or feel free to reach out!
Pinterest Ads Pinterest Ads Pinterest Ads Pinterest Ads
What are
Pinterest
Ads?
Ads on Pinterest blend in with the organic content and feel native as they don’t interrupt the user’s scroll through their feed.
Users will find ads in two different places: in their feed and search results. Based on interests and saved pins, the platform creates a feed with suggested content. Within this feed ads will be placed. When users want to explore something new and use the search function, there will also be relevant ads in the search results.
Pinterest can be used for a full-funnel advertising strategy, with optimisation possibilities for each step of the funnel. As it is a platform that focuses on inspiring its users, awareness is the most frequently used objective, but Pinterest has proven itself a great tool for conversions as well.
Why would you
advertise using
Pinterest Ads?
What makes Pinterest a unique platform is that the users are mainly focused on themselves. People come to the platform to gather inspiration for themselves, not necessarily to socialise. The goal is not merely to be entertained, but rather to turn their findings into action. Whether it’s cooking a recipe or redesigning the bedroom: a project starts on Pinterest.
Trending topics vary from home decor and gardening to beauty and workout schedules. As Pinterest is used to explore, 97% of search queries are unbranded. This makes it the perfect platform for advertising: people know what they want, but not yet who they want to buy it from.
Last but not least: content isn’t chronological. Ads will show up every time someone is looking for something to buy, try or do.
29%
Worldwide total ad reach on Pinterest is 242.7 Million
242.7M
85% of daily Pinners has bought a product after seeing a branded pin
85%
Average cost per conversion is 2,3x lower on Pinterest compared to other social media platforms
2,3X
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online audit!
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Why us?
The mission of Hide and Seek is to bring positivity through good results and lasting relationships with our customers, partners and employees. We do this by combining the knowledge, personality and experience of our customers with that of our own. Together we can come up with the sharpest strategies, unique to the customers’ characteristics and objectives.
As our customers are always different, we make a custom plan every time. In this plan we will decide together on what success looks like by making it quantifiable, so that every time results are discussed both we and the customer know exactly whether the light is green or red.
By regularly zooming out, reflecting on market developments and testing with online advertising innovations we make sure to keep up to speed with the ever-changing (online) world. One thing we know for sure is that changes will keep on coming and that our work never stops. Just how we love it.
Knowledge
Everything we do at Hide and Seek starts with having our knowledge in place, always. We are specialists, so we always need to be up to date. By never stopping learning and sharing within the wider team, together we are smarter than the sum of our parts.
Strategy
The (online) world is continuously changing, hence, so should a strategy. We work with a ‘strategy cycle’ to ensure we zoom out regularly, that way making sure that our online strategy is always fully aligned with the overall customer objectives.
Personal
We believe that the best way to work together is by really making a team, together with the customer. There is no ‘they’ and ‘we’ there only is us, as we want the best results as much as our customers do.
Different
Just as our team is a bunch of great individuals, so are our clients. We do not have an off-the-shelf service. We work case by case, fully customised and always flexible to change plans and choose a different path.
Customer Stories
Cases
Blog
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Frequently
Asked Questions
What makes Pinterest a unique platform is that the users are mainly focused on themselves. People come to the platform to gather inspiration for themselves, not necessarily to socialise. The goal is not merely to be entertained, but rather to turn their findings into action. Whether it’s cooking a recipe or redesigning the bedroom: a project starts on Pinterest.
Trending topics vary from home decor and gardening to beauty and workout schedules. As Pinterest is used to explore, 97% of search queries are unbranded. This makes it the perfect platform for advertising: people know what they want, but not yet who they want to buy it from.
Last but not least: content isn’t chronological. Ads will show up everytime someone is looking for something to buy, try or do. To learn more about TikTok advertising, you can request our free whitepaper. Just shoot us an email!
Want to know more or just spar?
Would you like to know more about who we are? Do you want us to look at your current online setup? Or are you just up for a chat? Please fill out the contact form and we will get back to you as soon as possible.