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Our House Museum

The Our House Museum is about the origins of electronic dance music. Through numerous objects and interactive installations, the visitor is taken on a journey into the world of house music. An unforgettable experience for both Dutch people and tourists who want to learn more about one of the Netherlands’ most famous export products. In short, get ready to dance and put your hands in the air!

Work Work Work Work Work Work Work Work

Our House is a new museum in Amsterdam that aims to attract many visitors. The competition in Amsterdam is fierce, and new experiences struggle to gain recognition. Therefore, smart digital campaigns are essential.


Winner of the European Search Award
for the Best Local Campaign.

After setting concrete digital marketing goals, we tested numerous campaigns and quickly learned, resulting in unique outcomes. This approach was rewarded with first place at the European Search Awards.

Hide and Seek | Work | Our House Museum

What was the
strategy?

After conducting thorough audience analysis, we swiftly set up fast-learning campaigns and discovered that foreign tourists in Amsterdam had the highest conversion rates and positive return on ad spend (ROAS). We capitalised on this insight to maximise visitor numbers.

Google Search
Our strategy of using competition-related keywords in Google Search campaigns resulted in increased conversions and lower costs compared to generic terms. We strategically segmented the campaigns based on top-performing tourist languages, allowing us to provide users with a personalised experience in their own language, both in advertisements and on the website.

Performance Max
Using Google Performance Max, we launched a local campaign in Amsterdam to further drive ticket sales, with a focus on store visits as the conversion goal. We kept the remarketing retention periods of the audience signals short and targeted only new customers since tourists often have a short stay in the city.


What did we
accomplish?

We have surpassed our expectations by selling 33% more tickets than initially anticipated. Our strategy of focusing on competition-related search terms and local tourists proved successful, exceeding our business objectives by 16%. Our well-thought-out and segmented digital campaigns accounted for 68% of the total ticket sales, with Google Search contributing 38% and Performance Max bringing in 30% of the tickets. Not only have we achieved our goals, but we have also witnessed growth in organic results on Google My Business.


Key results

During our campaign, ticket sales yielded a 33% higher outcome than previously agreed upon with the client.

+33%

Our digital campaigns were responsible for 68% of the total ticket sales.

68%

Our Google Search campaigns brought in 38% of the total tickets.

38%

Our local Performance Max campaign accounted for 30% of the total sales.

30%


Looking for a tailored
online strategy?

Our customers are different every time. Advertisers selling the exact same products can turn out to need a very different approach due to different margins, different secondary USPs, different setups of marketing teams, and different levels of online savviness. That’s why for each customer, but also for each project within the customers’ organisation, we create a custom plan, every time.

First we’ll need to understand the customers’ organisation and the objectives. By making them quantifiable, we will understand what the boundaries are of how to ‘play the online game’. Then we will dive into your data to understand the current situation and look for opportunities. In order to come up with the right (branding) strategy.

We believe that if both sides – the customer and we as the agency – bring their knowledge to the table, we can make the most successful strategies. That is why we need to get to know each other very well, have clear success metrics in place, we need to zoom out regularly, and always keep an open conversation.

Do you think we can help you to get the most out of your online activities? Feel free to drop us a line. Because we are looking forward to getting to know you!


We always make a tailored plan for each of our clients. With these 4 steps we will find the right solution for you.

1
Getting to know eachother

First, we would like to learn more about your organization, objectives, timeline, and needs. We will explain our services and approach to determine whether there is a match between our organizations. If there is, we can move on to step two.

2
Account Deepdive

Next, we would like to conduct an account deep dive to gain insights that will help us create a fitting proposal. We will use data to determine the channel mix, messaging, and data and tech needs.

3
Proposal Presentation

During our (video) meeting, we will present our proposal outlining our suggested online strategy. We will provide you with different scenarios and related fees, and there will be plenty of time for questions.

4
Let’s start!

After you have reviewed our proposal and selected the scenario that best fits your needs and situation, we can begin working immediately. We look forward to working closely with you to achieve success!


Blog


SEO, AEO and GEO: how to stay visible in a search landscape shaped by AI

Hivos x Hide and Seek: a Loving Project with real impact

See all articles

Want to know
more or just spar?

Would you like to know more about who we are? Or do you want us to look at your online situation? Or are you just in for a chat? Please fill out the contact form and we will get back to you as soon as possible.

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Nxt Museum, weekday ticket sales increased by 36%.

Read how Hide and Seek worked closely with Nxt Museum to develop a strong and creative marketing campaigns to increase the ticket sales on weekdays.

With a customised strategy, including unconventional channels (like Grindr) and strong campaign integration across all channels, we exceeded all targets by increasing the average weekly ticket sales by 36%.

Work Work Work Work Work Work Work Work

With a customised strategy, including unconventional channels (like Grindr) and strong campaign integration across all channels, we exceeded all targets by increasing the average weekly ticket sales by 36%.


Winner of the European Search Award
for the Best Integrated Campaign.

Read the award winning strategy for Nxt Museum. Where creative and out-of-the-box approach leads to a multichannel strategy with unconventional channels, like Grindr Ads.

Hide and Seek Work | Nxt Museum

What was the
strategy?

Nxt Museum needed a creative way to increase weekday ticket sales by 30%. Together, we came up with an out-of-the-box ‘Bring Your Date’ campaign that would incentivise the target audience by claiming your second ticket at half price with the ‘SPARKWITHART’ code.

We developed an integrated multichannel strategy where we combined the ‘SPARKWITHART’ code together with personalized targeting and unique landing pages. Thereby, we kept the full customer funnel – from ad to purchase – in mind. 

On top of that, we used unconventional channels, like Grindr Ads, the world’s largest social networking app for gay, bi, trans, and queer people, to effectively reach the LGBTQ+ community.


What did we
accomplish?

By implementing a multi-channel strategy and optimally integrating marketing efforts, our campaigns have outdone expectations and targets greatly to boost ticket sales for Monday’s to Wednesday’s. We developed a creative campaign and applied it to multiple channels with a joint message across channels and websites tailored to the target audience. We also used out-of-the-box channels that are not common within online advertising, such as Grindr, but fit this campaign perfectly. 

All these efforts led to an astonishing increase in weekday ticket sales of 36%, which is 6% above target. To top it off, we won the 1st prize in the European Search Awards for the Best Integrated Campaign.


Key results

36% increase in average weekly ticket sales (mon-wed).

+36%

1st place in European Search Awards for Best Integrated Campaign.

1st

Search volumes for the SPARTWITHART code increased 40%.

+40%

The SPARKWITHART code was used 712 times in 1 month.

712 times


Looking for a tailored
online strategy?

Our customers are different every time. Advertisers selling the exact same products can turn out to need a very different approach due to different margins, different secondary USPs, different setups of marketing teams, and different levels of online savviness. That’s why for each customer, but also for each project within the customers’ organisation, we create a custom plan, every time.

First we’ll need to understand the customers’ organisation and the objectives. By making them quantifiable, we will understand what the boundaries are of how to ‘play the online game’. Then we will dive into your data to understand the current situation and look for opportunities. In order to come up with the right (branding) strategy.

We believe that if both sides – the customer and we as the agency – bring their knowledge to the table, we can make the most successful strategies. That is why we need to get to know each other very well, have clear success metrics in place, we need to zoom out regularly, and always keep an open conversation.

Do you think we can help you to get the most out of your online activities? Feel free to drop us a line. Because we are looking forward to getting to know you!


We always make a tailored plan for each of our clients. With these 4 steps we will find the right solution for you.

1
Getting to know eachother

First, we would like to learn more about your organization, objectives, timeline, and needs. We will explain our services and approach to determine whether there is a match between our organizations. If there is, we can move on to step two.

2
Account Deepdive

Next, we would like to conduct an account deep dive to gain insights that will help us create a fitting proposal. We will use data to determine the channel mix, messaging, and data and tech needs.

3
Proposal Presentation

During our (video) meeting, we will present our proposal outlining our suggested online strategy. We will provide you with different scenarios and related fees, and there will be plenty of time for questions.

4
Let’s start!

After you have reviewed our proposal and selected the scenario that best fits your needs and situation, we can begin working immediately. We look forward to working closely with you to achieve success!


Blog


SEO, AEO and GEO: how to stay visible in a search landscape shaped by AI

Hivos x Hide and Seek: a Loving Project with real impact

See all articles

Want to know
more or just spar?

Would you like to know more about who we are? Or do you want us to look at your online situation? Or are you just in for a chat? Please fill out the contact form and we will get back to you as soon as possible.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Nxt Museum

NxT Museum built a strong and credible brand within its first months, even during the Covid-19 pandemic. Read about the successful collaboration, and discover how impressive visitor numbers and revenue were achieved by NxT Museum.

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NXT MUSEUM NXT MUSEUM NXT MUSEUM NXT MUSEUM

Nxt Museum is the first museum in Amsterdam dedicated to New Media Art. The museum opened its doors in August 2020, amid the Covid-19 pandemic.


NXT Museum Brand

The creation of a strong and credible NXT museum brand, with impressive revenue and visitor numbers.

Nxt Museum Case

What was the
strategy?

Nxt Museum is the first museum in the Netherlands dedicated to New Media Art. The museum opened its doors in August 2020, amid the Covid-19 pandemic. This bold move fits Nxt perfectly as it aims to be the ultimate next-generation museum, moving away from traditional art set-ups and speaking to an audience visiting nightclubs more often than art galleries.

As tickets are exclusively sold online, Nxt Museum decided to team up with Hide and Seek due to our experience in the cultural industry. For this brand new museum, our goal was not only to sell tickets but also to generate awareness for the museums’ brand and product offering (New Media Art).

To do so, we implemented a multi-channel strategy with carefully selected channels and integrated these online activities with Nxt’s offline awareness campaigns. We implemented a targeting strategy based on client personas, and used different types of ads and messaging to reach each of them with the most relevant message.

Although we were limited due to Covid-19 regulations, we have continuously adjusted and made sure that our campaigns were optimally set up to fit whatever the situation at the moment was. Whether this included changes in keyword-, geographical- or theme-targeting, we have made sure to always be relevant for our audience.


What did we
accomplish?

Nxt Museum’s organic following has been growing at a rapid pace, indicating an already large group of fans. By carefully selecting our campaign channels, smart campaigning with different ad types, and speaking to a broad variety of target audiences, we have launched the museum with great success.

Ticket sale numbers via online campaigns have exceeded all expectations. We have managed to launch a strong and credible museum brand, advocating a completely new product offering (New Media Art).

And this is only the beginning as all of this was achieved in merely 3 months’ time. The potential for Nxt Museum is enormous, and we can’t wait to fully explore the possibilities together.


NXT Museum Key Results

The Nxt Museum opened its doors in August 2020, amid the Covid-19 pandemic.

2020 Started

The Nxt Museum is the first museum in the Netherlands dedicated to New Media Art.

1st Museum

A strong and credible brand in only three months time.

Building Credibility

Ticket revenue exceeded all expectations

+300% Sales


Looking for a tailored
online strategy?

Our customers are different every time. Advertisers selling the exact same products can turn out to need a very different approach due to different margins, different secondary USPs, different setups of marketing teams, and different levels of online savviness. That’s why for each customer, but also for each project within the customers’ organisation, we create a custom plan, every time.

First we’ll need to understand the customers’ organisation and the objectives. By making them quantifiable, we will understand what the boundaries are of how to ‘play the online game’. Then we will dive into your data to understand the current situation and look for opportunities. In order to come up with the right (branding) strategy.

We believe that if both sides – the customer and we as the agency – bring their knowledge to the table, we can make the most successful strategies. That is why we need to get to know each other very well, have clear success metrics in place, we need to zoom out regularly, and always keep an open conversation.

Do you think we can help you to get the most out of your online activities? Feel free to drop us a line. Because we are looking forward to getting to know you!


We always make a tailored plan for any of our clients, small or big task doesn’t matter. With these 4 steps we always find the right solution for you.

1
Getting to know eachother

First, we would like to learn more about your organization, objectives, timeline, and needs. We will explain our services and approach to determine whether there is a match between our organizations. If there is, we can move on to step two.

2
Account Deepdive

Next, we would like to conduct an account deep dive to gain insights that will help us create a fitting proposal. We will use data to determine the channel mix, messaging, and data and tech needs.

3
Proposal Presentation

During our (video) meeting, we will present our proposal outlining our suggested online strategy. We will provide you with different scenarios and related fees, and there will be plenty of time for questions.

4
Let’s start!

After you have reviewed our proposal and selected the scenario that best fits your needs and situation, we can begin working immediately. We look forward to working closely with you to achieve success!


Blog


SEO, AEO and GEO: how to stay visible in a search landscape shaped by AI

Hivos x Hide and Seek: a Loving Project with real impact

See all articles

Want to know
more or just spar?

Would you like to know more about who we are? Or do you want us to look at your online situation? Or are you just in for a chat? Please fill out the contact form and we will get back to you as soon as possible.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.