Instead of manually creating visuals for each shirt, we built an automated, feed-based system. By importing product photos into a product feed platform, we dynamically added specific details like team logos, match scores, and player names.

This process generated unique, relevant, and visually compelling ads that were automatically updated with a countdown timer to highlight the urgency of each auction. These dynamic images powered our Display, Demand Gen, and Performance Max campaigns, ensuring the visuals were always a perfect match for the live auctions.

We moved beyond managing football shirts, building our campaign structure around teams instead. This allowed our campaigns to learn and optimize over a longer period, as most clubs have auctions throughout the football season.

We also used broad match keywords to discover new, relevant search queries globally, effectively expanding our reach into new markets without needing to manually translate keywords. This automated approach ensured our ads and targeting always matched the latest auctions and reached fans in 56 different countries.

“We at MatchWornShirt, have worked with Hide and Seek for over a year and are very happy with the support and the team which is very agile and responsive. They have they have helped us to create a successful digital strategy across multiple channels internationally including the launch of our app. Also, they have been instrumental in setting up all the tracking and optimising. This has enabled us to accelerate the growth of our business substantially.”

−Lilian Bours, Head of Marketing, MatchWornShirt

Read the award nominated strategy for our Combitools campaigns that exceeded revenue goals by 18%.

CombiTools strives to maintain competitive pricing while ensuring profitability. With more than 10,000 products, we require a scalable solution. Our strategy involves automatically reducing prices compared to our competitors on a large scale. We will only advertise these products if we are one of the cheapest options, while also applying certain margins. We have categorised the campaigns in different margin groups to make sure we spend our budget efficiently.

In the past, we focused on advertising individual products based on their price, targeting customers already close to making a purchase, such as those searching for specific SKUs. However, with increasing competition, we aim to elevate our results by building upon this successful automated approach.

To be successful, we have put in place a well thought-out strategy in which we use advanced tools and techniques, to outsmart the competition. We have created a situation where we can advertise at scale for products where we have the lowest price in the market and still maintain a certain margin. We use the market insights in Google Merchant Center to see which products should get extra attention.

This strategy has led us to exceed our targets and also our impression share has increased in this competitive market. But more importantly, with a two-thirds share of CombiTools’ turnover, our campaigns have made a significant contribution to the success of CombiTools, gaining a place in this tough market. Without this strategy and approach, this would probably not have been possible.

Next to these great campaign results, this case was recognised by the European Search Awards in 2023 where it was nominated for two categories: Best use of Search (Retail / Ecommerce) and Best PPC Campaign.

Our customers are different every time. Advertisers selling the exact same products can turn out to need a very different approach due to different margins, different secondary USPs, different setups of marketing teams, and different levels of online savviness. That’s why for each customer, but also for each project within the customers’ organisation, we create a custom plan, every time.

First we’ll need to understand the customers’ organisation and the objectives. By making them quantifiable, we will understand what the boundaries are of how to ‘play the online game’. Then we will dive into your data to understand the current situation and look for opportunities. In order to come up with the right (branding) strategy.

We believe that if both sides – the customer and we as the agency – bring their knowledge to the table, we can make the most successful strategies. That is why we need to get to know each other very well, have clear success metrics in place, we need to zoom out regularly, and always keep an open conversation.

Do you think we can help you to get the most out of your online activities? Feel free to drop us a line. Because we are looking forward to getting to know you!

The main focus for our campaign was to use all relevant features and adjustments to be as relevant as possible to beat our competition in this highly competitive market.

The advertising landscape of Window Blinds is highly competitive. This means that the CPC’s are high and there are lots of competitors with (almost) identical products. Therefore we needed to differentiate our campaigns and strategy to get the best results out of the campaigns.

Our target audience was everyone interested in buying window blinds. Specifically we targeted people that searched for one the thousands of selected keywords. In addition we use a Smart Shopping campaign targets specific queries based on the product feed and targets new audiences (prospecting) based on their Search behavior.

Because of the high competition, our aim was to create campaigns and ads that are as relevant as possible, combined with as much available data and personalisation as possible. These efforts result in a high Ad Rank, which gives us a great advantage over the direct competitors. As this increased our Impression Share and had a positive effect on the click through rates and CPC’s.

In addition we made use of Return on Ad Spend based Smart Bidding Strategies, implemented many A/B-experiments and made use of personalised Ad Copy, for example via IF-Functions and Keyword Insertion.

With this strategy we were able to increase the advertising spend according to the target. We were able to almost double the advertising spend compared to the same period in the previous year. 

Of course an increase in spend is only acceptable when the revenue increased as well. We are happy to show that the Return on Ad Spend increased even further. In total we were able to generate a quarter more revenue for each euro that was spend on the online campaigns. Overall the amount of conversions from the campaigns almost doubled.

Next to these great campaign results, this case was recognised by the European Search Awards in 2021 where it was nominated for two categories: Best use of Search (Retail / Ecommerce) and Best PPC Campaign.

Our customers are different every time. Advertisers selling the exact same products can turn out to need a very different approach due to different margins, different secondary USPs, different setups of marketing teams, and different levels of online savviness. That’s why for each customer, but also for each project within the customers’ organisation, we create a custom plan, every time.

First we’ll need to understand the customers’ organisation and the objectives. By making them quantifiable, we will understand what the boundaries are of how to ‘play the online game’. Then we will dive into your data to understand the current situation and look for opportunities. In order to come up with the right (branding) strategy.

We believe that if both sides – the customer and we as the agency – bring their knowledge to the table, we can make the most successful strategies. That is why we need to get to know each other very well, have clear success metrics in place, we need to zoom out regularly, and always keep an open conversation.

Do you think we can help you to get the most out of your online activities? Feel free to drop us a line. Because we are looking forward to getting to know you!