Hide and Seek Campaigns animation
We promoted Hide and Seek’s free online audits with a playful and dynamic animation video.
Hide and Seek’s free online audits!
To promote Hide and Seek’s free online audits, we created a playful and dynamic animation video designed to encourage viewers to request their own audit. Paired with a tailored media strategy including precise targeting, we ensured that the video reached the right audience effectively.
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The Challenge
The main challenge was to promote Hide and Seek’s free online audits in a way that stood out from the typical, predictable ads in this space. Most similar promotions tend to be dry, easily skipped, or ignored due to their generic look and feel. We needed to think outside the box and develop a fresh, engaging concept that would capture attention and effectively promote the audits.
The Strategy
To break away from the typical, easily ignored ads, the strategy centered on creating a visually striking animation that immediately grabs attention. Bold, contrasting colors were used to stand out in busy feeds, while minimal text ensured viewers weren’t overwhelmed or distracted. Instead of relying on words, we focused on strong visuals and smart motion graphics to guide the viewer’s eye, making the message clear, engaging, and easy to absorb.
The Result
We delivered a short, engaging animation that stood out from typical ads in this space. Paired with a targeted media strategy, the video was shown exclusively to decision-makers within Hide and Seek’s target brands. The combination of precise targeting and a fun, attention-grabbing video ensured the content reached the right audience, maximizing both relevance and impact.
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Amsterdam Museum’s Audio Tour for Children
For the launch of their new exhibition “Vrouwen van Amsterdam – een ode”, we produced a video campaign highlighting the exhibition’s free audio tour for kids. For this, we invited three children to the museum and captured their journey as they explored the stories of the women who shaped Amsterdam, guided by the children audio tour.
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The Challenge
We were tasked with creating a video that appealed to both kids and parents while promoting the free audio tour—all on a limited budget. This required a highly resourceful approach, as we had no access to professional actors, models, high-end equipment, or a dedicated audio production budget. Despite these constraints, the goal was to deliver a high-quality video that was informative for parents, playful for kids, and engaging enough to spark curiosity in both audiences.
The Strategy
With a limited budget, we knew we had to maximise the use of available resources. Through the Amsterdam Museum’s children’s board, we were able to recruit three children who volunteered to be part of the video. With limited time for shooting, we prepared a script designed to feel as natural and organic as possible. Our plan was to capture the kids’ genuine reactions using minimal equipment—a camera we owned and a rented gimbal—to keep costs low. We briefed the children only about being filmed and let them explore the exhibition freely. To connect with young viewers, we developed a kid-friendly script, recorded with a volunteer from the Amsterdam Museum. Visually, we wanted to enhance the playful tone more with playful elements. Lastly, to ensure versatility across platforms, we structured our shot composition to accommodate various formats, including vertical and square versions.
The Result
We delivered a video campaign designed to engage both kids and parents, making the free audio tour inviting for families. By capturing the children’s spontaneous reactions and pairing them with a playful, kid-friendly narrative, the video aimed to be both genuine and relatable for the target audiences. Playful elements like animated scribbles and a soft, dream-like border enhanced the visual appeal for younger viewers while keeping it enjoyable for adults. To ensure maximum reach and adaptability, we produced multiple versions in various lengths and formats, allowing seamless integration across platforms such as the Amsterdam Museum’s website and Instagram.
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NOTYD Product explainer animation
NOTYD is a B2B payment solution provider focusing on facilitating B2B e-commerce with flexible payment terms for buyers and guaranteed payments for sellers. As their offering and their value is not often straightforward and easily recognizeable by their potential partners and clients, we created a 40-second animated video that visually showcases their process, product, and the value it delivers to both parties.
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The Challenge
As a recently rebranded player in the B2B payment solutions market, NOTYD faced the challenge of establishing its presence while clearly communicating its value proposition. The video needed to address two distinct audiences: buyers browsing webshops and sellers offering payment options. It was crucial to capture the buyer’s attention and demonstrate the convenience of using NOTYD at checkout, while simultaneously informing webshop owners of the benefits of integrating the solution. Striking the right balance between these audiences required a video that was clear, concise, and engaging—delivering essential information without overwhelming viewers.
The Strategy
To tackle NOTYD’s dual challenge, we chose animation for its flexibility in creating visually engaging elements and explaining the entire process in a single frame. We crafted a script and storyboard that first emphasized the value of NOTYD to the buyer—making the solution immediately relatable—before showcasing the benefits for the seller. This structure ensured both audiences felt addressed while maintaining a clear and engaging narrative.
The Result
We delivered a short, informative, and visually engaging explainer video, combining animation, storytelling, and a reinforcing voice-over. The video demonstrates how NOTYD simplifies B2B transactions by addressing the needs of both buyers and sellers. Buyers gain flexibility by choosing payment terms that suit their cash flow, while sellers benefit from immediate payment through NOTYD. By highlighting this seamless exchange, the video showcases how NOTYD strengthens business relationships and makes transactions effortless for both parties.
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Introducing Hide and Seek’s data laboratory!
We brought data and tracking—a typically complex and overlooked topic—to life with a captivating mini animation. Our aim was to make this rigid subject playful and engaging while boosting leads for our audits.
The result? Increased engagement, a 30% drop in skip rates, a 15% rise in leads, and a fresh, fun take on data!
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Challenge
Creating engaging content for Hide and Seek’s Data & Tracking audits can be challenging, as data often ranks low on marketers’ favorite topics. Yet, with data’s growing importance for successful campaigns, it’s crucial for every marketer. At Hide and Seek, we specialize in future-proofing your online setup, ensuring your tracking is solid for effective campaigns. Our mission is to present this essential topic in a fun, entertaining way that excites marketers and encourages them to dive in.
Insight
Our key insight, gained from over a decade in data and tracking, is that much of the content available in this space tends to be generic and bland, making it difficult to stand out. Marketers often see data and tracking as something to address only when necessary, resulting in a lack of engagement. We believe that by making this content more accessible and appealing to a broader audience, we can spark interest and encourage more proactive exploration of these crucial topics.
Solution
With this key insight, we knew we had to shake up the typical, boring approach to data and tracking. So, we brought data to life—literally! We created a mini animation that turns data into vibrant, fun characters. By transforming abstract concepts into a visually engaging and entertaining story, we made the topic more approachable and exciting, helping it connect with viewers on a deeper, more emotional level.
The Result
Compared to our previous video ads, this fun animation worked wonders! We saw the skip rate drop by over 30%, which meant viewers stayed engaged longer, leading to lower costs per view and higher watch times. But we didn’t stop there! We directed traffic to a custom landing page that featured our animated characters and a step-by-step guide on optimizing and growing your online business. The result? A boost in leads by 15% compared to our previous campaigns. It was a win for engagement and results!
The main goal of this creative was to drive effective lead generation—and it delivered! But we have to admit, we also had a blast making what felt like our own little Pixar movie. We’re incredibly proud of the result, and it’s been exciting to hear that some people are already gaining a better understanding of our data activities.
Are you looking for a creative strategy? With our motto – if you can’t find the solution, you haven’t fully understood the problem – we will make sure to come up with the effective solution for you!
Need for creative content?
Do you need creative content that is strategic, insight-driven, and engaging? Tell us more through the button below and find out how we can help you!