Bids Placed: Increased by 77%
Scaling Globally Through Automation
MatchWornShirt auctions official match-worn football shirts right after the final whistle. With hundreds of seven-day auctions for 250+ clubs worldwide, the challenge was clear: how do you market products that disappear in a week?
Manual campaign management couldn’t keep up. Read how automation unlocked global reach.
MatchWornShirt MatchWornShirt MatchWornShirt MatchWornShirt
Our objective was to create a data-driven, automated workflow that used smart campaign automation and audience signals to ensure ads were always relevant and effectively driving bids and sign-ups at scale.
Dynamic Creative
at Scale
Instead of manually creating visuals for each shirt, we built an automated, feed-based system. By importing product photos into a product feed platform, we dynamically added specific details like team logos, match scores, and player names.
This process generated unique, relevant, and visually compelling ads that were automatically updated with a countdown timer to highlight the urgency of each auction. These dynamic images powered our Display, Demand Gen, and Performance Max campaigns, ensuring the visuals were always a perfect match for the live auctions.
Foundational Data
and Audience Signals
To provide our automated campaigns with accurate signals, we implemented a server-side tracking setup. This approach allowed us to collect clean, consent-based data from both web and app and send it directly to Google Ads.
We also leveraged Enhanced Conversions and Customer Match to improve attribution and enable more precise smart bidding strategies. These data-rich foundations were essential for optimizing performance.
Smart Automation
and Strategic Expansion
We moved beyond managing football shirts, building our campaign structure around teams instead. This allowed our campaigns to learn and optimize over a longer period, as most clubs have auctions throughout the football season.
We also used broad match keywords to discover new, relevant search queries globally, effectively expanding our reach into new markets without needing to manually translate keywords. This automated approach ensured our ads and targeting always matched the latest auctions and reached fans in 56 different countries.
Key Results
This integrated, data-driven strategy delivered exceptional results over the past 12 months. By combining our expertise with smart automation and data-rich foundations, we built a scalable acquisition funnel that not only managed the complexity of a real-time business but also drove significant international growth.
+77%
Sign-ups: Soared by 132%
+132%
Google Ads Spend: Grew by 70%, demonstrating sustainable, cost-efficient growth.
+70%
CPA: -27.1% lower CPA
-27.1%
Customer Story
“We at MatchWornShirt, have worked with Hide and Seek for over a year and are very happy with the support and the team which is very agile and responsive. They have they have helped us to create a successful digital strategy across multiple channels internationally including the launch of our app. Also, they have been instrumental in setting up all the tracking and optimising. This has enabled us to accelerate the growth of our business substantially.”
−Lilian Bours, Head of Marketing, MatchWornShirt
More Interesting Cases
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Ready for results like these?
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