When TikTok first dropped, it was immediately embraced by GenZ. That’s how most of us got to know the app: as a place where teenage girls go to participate in Dance Challenges. In this white paper we take a look at who makes up the TikTok user base today.
Read our
TikTok
whitepaper.
TikTok is a video-first social media app, released in September 2016. It quickly caught on, as of 2023 has over 1 billion active users and is still growing.
In this whitepaper we take a look at some of the ingredients in TikTok’s recipe for success that make it unique in the social media landscape.
Whitepaper Whitepaper Whitepaper Whitepaper Whitepaper Whitepaper
Read in this whitepaper about all you should know before you get started with TikTok Ads. Some great advice, from our great experts!
Topics in the paper
TikTok is unique
TikTok is a video-first social media app, released in September 2016. It quickly caught on, as of 2023 has over 1 billion active users and is still growing. We take a look at some of the ingredients in TikTok’s recipe for success that make it unique in the social media landscape.
Who is on TikTok?
Advertising options
TikTok generates billions in consumer spending and offers great opportunities for businesses big and small, if they’re smart about it. Let’s dive into the specifics: what are the options available to advertisers on TikTok?
TikTok best practices.
Forget everything you know about advertising. OK, maybe not quite everything, but TikTok Ads are nothing like the ads we are used to. The key is to make your ad look like user generated content, or as TikTok summarises it “Don’t make ads, make TikToks”.
Get the TikTok
whitepaper!
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In case you got inspired to start advertising on TikTok and you could need some help with that, you can either read more on our TikTok Ads services page, or reach out directly.
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