UTM Builder for Billy Grace

Website URL

Campaign Source utm_source

Campaign Medium utm_medium

Campaign Name utm_campaign

Campaign Name utm_id

Campaign Content utm_content

Campaign Term utm_term

Use Billy Grace

Advertisment ID ?

Campaign ID?

Your tagged URL

Note: The generated UTM tags are fully compatible with Google Analytics 4. Learn more.

Free UTM Builder: The Easiest Way to Track Your Marketing Campaigns

Stop wondering where your website traffic is coming from. Our free UTM builder helps you create perfect, trackable campaign URLs in seconds.

Know exactly which emails, ads, and social media posts are driving traffic and conversions. Start making data-driven decisions and prove your marketing ROI today.

What Are UTM Parameters?

UTM (Urchin Tracking Module) parameters are simple tags you add to the end of a URL. When a user clicks your tagged link, these tags are sent to your analytics platform (like Google Analytics), giving you a detailed picture of your traffic sources.

A standard URL looks like this: https://www.yourwebsite.com/product-page

A URL with UTM parameters looks like this: https://www.yourwebsite.com/product-page?utm_source=newsletter&utm_medium=email&utm_campaign=october_sale

Based on that link, Google Analytics will tell you that the visitor came from your “newsletter” (source), via “email” (medium), as part of your “October Sale” (campaign).

Why Use a UTM Builder Tool?

Manually adding UTM tags to your links is slow and, worse, prone to errors. A simple typo, like using Facebook instead of facebook, can split your data into two different sources, making your reports messy and inaccurate.

Our UTM link generator solves these problems by ensuring:

Consistency: Keep your naming conventions (like utm_source and utm_medium) perfectly consistent across all your campaigns.
Accuracy: Avoid typos and formatting errors that break your tracking.
Speed: Generate multiple, error-free links in a fraction of the time it would take to do it manually.
Clean Data: Get reliable, clean data in Google Analytics so you can confidently measure your marketing ROI.

How to Use Our UTM Campaign Builder

Creating a trackable link is simple:

Enter Your URL: Paste the destination URL of your landing page, blog post, or product (e.g., https://www.yourwebsite.com).
Fill in the Parameters: Complete the campaign fields (Source, Medium, and Campaign are most important). See our guide below for what each one means.
Generate URL: Our tool will instantly create your new, fully-tagged URL.
Copy & Use: Copy the generated link and use it in your social media posts, email newsletters, PPC ads, or any other marketing channel you want to track.

UTM Tagging Best Practices

To keep your analytics data clean and useful, follow these simple rules:

Be Consistent. Always use the same name for the same source. For example, always use facebook, not Facebook, fb, or facebook.com. Our tool helps you stay consistent.
Use Lowercase. UTM tags are case-sensitive. Email and email will show up as two different mediums. Stick to lowercase for everything.
Use Underscores or Dashes. Never use spaces in your parameters. Use black_friday or black-friday instead of black friday.
Keep it Simple & Clear. Make your tags easy to read and understand. Your future self (and your team) will thank you when you’re analyzing reports.
Bookmark This Tool. Save time and eliminate errors on all your future campaigns.

Supercharge Your Attribution with Billy Grace

Are you using Billy Grace to get a crystal-clear view of your marketing attribution? Our UTM builder is designed for you.

While standard UTMs are great for Google Analytics, Billy Grace uses its own powerful parameters (like bg_source and bg_campaign) to feed its AI-driven attribution models. Manually creating these complex, platform-specific links is a recipe for error-filled data.

Our tool is fully compatible with Billy Grace, allowing you to:

Build Perfect Links: Instantly generate URLs with the exact bg_ parameters Billy Grace needs.
Track Ad-Level Data: Easily add dynamic parameters for bg_source_id (ad ID) or bg_campaign (campaign ID) to track performance at the most granular level.
Unify Your Tracking: Create one link that contains both standard UTMs for Google Analytics and bg_ tags for Billy Grace, ensuring all your platforms get the right data.
Improve Your ROI: Feed Billy Grace’s Unified Marketing Measurement (UMM) and Multi-Touch Attribution (MTA) models with clean, consistent data to make smarter budget decisions.

Stop copy-pasting complex templates. Start building accurate Billy Grace-ready URLs in seconds.