So many websites are using Google Analytics worldwide right now.
Tracking
Using tracking is an essential part of online campaign management and has only become more important in recent years. Although often underexposed, also because it is technical in nature, it is one of the ways to make a difference in achieving your objectives. We at Hide and Seek deploy tracking to iets full potential.
Want to learn more about tracking? Then read this page or feel free to reach out right away!
Tracking Tracking Tracking Tracking
What is
Tracking?
Tracking is a technique for collecting data. Consider, for example, data from the website. Google Analytics is often used for this. Correct implementation ensures that this data is correctly ‘tracked’, collected, and displayed. Another example of tracking is data that platforms such as Google and Meta collect from users for advertising purposes.
Tracking has become increasingly important in recent years, but also more complicated at the same time. Terms such as Google Tag Manager, Server-side tracking, API tracking, Google Consent Mode and Enhanced Conversions are a piece of cake for us. It requires the right knowledge to implement tracking correctly and to be able to use it to its fullest extent. Of course, with the GDPR legislation in mind.
Why is good
tracking
important?
Correct implementation of tracking ensures the correct collection of data. That is indispensable in online marketing today. This data can, for example, provide insight into the website. How does it perform, which users come to the website, and how can the website be optimized for better results?
Another example is that with tracking, the right data can be collected, which provides insight into the results of online campaigns. Tracking also helps build target audiences that can be used in campaigns for Google Ads and Meta Ads, for example.
Increasingly, both for drawing conclusions and for running online campaigns, people rely on the right data, which means that correct tracking has become increasingly important. Especially now that the landscape has become more complex in recent years.
37.1M
An update to Apple’s operating system (May 2021) that has changed the tracking landscape forever.
iOS 14.5
When server-side and API tracking is not implemented, up to 40% of valuable data cannot be tracked.
40%
This is how many data points Google collects on average from a user for advertising purposes.
39
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Why us?
The mission of Hide and Seek is to bring positivity through good results and lasting relationships with our customers, partners and employees. We do this by combining the knowledge, personality and experience of our customers with that of our own. Together we can come up with the sharpest strategies, unique to the customers’ characteristics and objectives.
As our customers are always different, we make a custom plan every time. In this plan we will decide together on what success looks like by making it quantifiable, so that every time results are discussed both we and the customer know exactly whether the light is green or red.
By regularly zooming out, reflecting on market developments and testing with online advertising innovations we make sure to keep up to speed with the ever-changing (online) world. One thing we know for sure is that changes will keep on coming and that our work never stops. Just how we love it.
Knowledge
Everything we do at Hide and Seek starts with having our knowledge in place, always. We are specialists, so we always need to be up to date. By never stopping learning and sharing within the wider team, together we are smarter than the sum of our parts.
Strategy
The (online) world is continuously changing, hence, so should a strategy. We work with a ‘strategy cycle’ to ensure we zoom out regularly, that way making sure that our online strategy is always fully aligned with the overall customer objectives.
Personal
We believe that the best way to work together is by really making a team, together with the customer. There is no ‘they’ and ‘we’ there only is us, as we want the best results as much as our customers do.
Different
Just as our team is a bunch of great individuals, so are our clients. We do not have an off-the-shelf service. We work case by case, fully customised and always flexible to change plans and choose a different path.
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Frequently
Asked Questions
Conversion tracking is the process of monitoring and measuring the actions that users take on your website or landing page that align with your business goals. These actions, known as conversions, can vary depending on your objectives, such as making a purchase, filling out a form, subscribing to a newsletter, or downloading a file.
The choice of tracking methods depends on your specific goals, platforms, and marketing channels. Implementing and analyzing tracking data can provide valuable insights to improve marketing strategies and optimize campaign performance. Commonly used methods are: website analytics, conversion tracking, pixel tracking and ad tracking.
Tracking is crucial for your business as it enables performance evaluation, optimization, ROI measurement, data-driven decision making, goal achievement, and performance comparison. By tracking and analyzing key metrics, your business can enhance the effectiveness of your efforts and drive sustainable growth.
Want to know more or just spar?
Would you like to know more about who we are? Do you want us to look at your current online setup? Or are you just up for a chat? Please fill out the contact form and we will get back to you as soon as possible.