Why would I advertise on Twitter?

Twitter offers opportunities to reach demographics you might struggle to engage with if you limit your social media marketing campaigns to a single platform.
It is particularly suitable for businesses that want to leverage real-time events or trends to promote their products or services, as Twitter is often the go-to platform for breaking news and cultural conversations.
With no minimum spend, it is easy to advertise with a smaller budget.
Audiences tend to be more accepting of constant posting on Twitter than they are on other social media platforms. This gives you the freedom to experiment with different content.