Why would I advertise on Spotify?

Spotify is considered a premium advertising channel and can target an extremely niche audience based on music preferences or behavior on the platform.
This can be specifically interesting when you want to advertise your music as an artist, producer or label or when you want to reach people for your music event, such as a music festival or concert.
Now that Spotify offers more accessible advertising possibilities, it is also interesting as a branding channel for a wide variety of companies or brands, as 75% of Spotify members discover new brands through advertising on the platform and 42% of users are actually more likely to buy a product when advertised on Spotify. It is a great channel to reach an extremely engaged audience.