Why would I advertise on Snapchat?

Snapchat offers a number of unique ad formats with which you can make your brand stand out, such as filters and lenses. One of the great advantages of this is that the shareability is big. For instance, if you buy a filter for a festival terrain and it’s used by 40 people who each have a reach of 100 people, your total reach could be 4000. This way you also reach your actual audience’s network for free.
By far the biggest advantage of Snapchat is that along with TikTok it’s the platform par excellence for reaching teenagers and young adults up to 24 years old. Not only do they use Snapchat for sending photos and videos, but also as a messaging app, leading to high daily use.