Why would I advertise on Pinterest?

What makes Pinterest a unique platform is that the users are mainly focused on themselves. People come to the platform to gather inspiration for themselves, not necessarily to socialise. The goal is not merely to be entertained, but rather to turn their findings into action. Whether it’s cooking a recipe or redesigning the bedroom: a project starts on Pinterest.
Trending topics vary from home decor and gardening to beauty and workout schedules. As Pinterest is used to explore, 97% of search queries are unbranded. This makes it the perfect platform for advertising: people know what they want, but not yet who they want to buy it from.
Last but not least: content isn’t chronological. Ads will show up everytime someone is looking for something to buy, try or do. To learn more about TikTok advertising, you can request our free whitepaper. Just shoot us an email!