What is the cost structure for Google Shopping ads?

Google Shopping ads operate on a cost-per-click (CPC) model. This means you are charged when someone clicks on your ad. The cost per click can vary depending on factors such as competition, bid amount, and quality of your product feed and landing page. It’s important to set a competitive bid and monitor your campaign performance to ensure cost-effectiveness and maximize your return on investment (ROI). At Hide and Seek we work with Google Shopping experts, who can help you maximise your results.