What is a conversion?

A conversion is the proportion of people viewing an advertisement and going on to buy the product, and click on a link. It is a measure of how effective your marketing campaign is at turning potential customers into actual customers.

For example, if 100 people see your ad and 10 of them click on it and buy your product, your conversion rate is 10%. A high conversion rate means that your marketing strategy is successful and profitable.

There are many factors that can influence your conversion rate. Some example factors are:

• The design and copy of your ad and landing page.
• The relevance and value of your product or service to your target audience.
• The ease and security of the checkout process.
• The incentives and offers you provide to your customers.