What are the key metrics to track and measure the performance of online marketing efforts?

It’s important to select metrics that align with your specific goals and objectives. Regularly monitor and analyze metrics like website traffic, conversion rate, click-through-rate (CTR), cost per acquisition (CPA), return on investment (ROI), customer lifetime value (CLTV), social media engagement, email open and click rates and search engine rankings to gain insights into the performance of your online marketing efforts and make data-driven decisions for optimization.