What are the different types of conversion actions I can track?

There are different types of conversion actions that you can track depending on your business goals and the actions that customers take after interacting with your ads. Some of the common types of conversion actions are:

• Website actions: These are actions that customers complete on your website, such as purchases, sign-ups, button clicks, or other valuable activities.
• App actions: These are actions that customers complete in your app or on the app store, such as app installs, app purchases, or in-app events.
• Phone calls: These are calls that customers make to your business after seeing or clicking on your ads. You can track calls from ads, calls to a phone number on your website, or clicks on a phone number on your mobile website.
• Imported conversions: These are conversions that happen offline or outside of your website or app, such as store visits, sales from a CRM system, or conversions from other data sources. You can import these conversions into Google Ads using different methods.