What are Google Shopping ads and how do they work?

Google Shopping ads are product-based advertisements displayed on Google’s search engine results pages. They showcase product images, titles, prices, and store information, making it easier for users to compare and purchase products directly from the search results. These ads are generated based on product data provided by merchants through a product feed, which contains information such as product attributes, availability, and pricing. Google matches relevant searches with the product feed to display relevant ads to potential customers.