An increase in advertising spend on the Google Ads campaigns.
Topjaloezieën is an online store with a wide range of window decoration, blinds and shutters. The products are of high quality and are custom made for each order.
Hide and Seek and Topjaloezieën worked together from 2017 to 2022. Since the start of the collaboration, we have experienced enormous online growth together. Where Hide and Seek manages both the Google Ads and the Social campaigns.
How we increased online revenue in a highly competitive market with Google Ads, by cleverly using personalised ads and automation.
Nominated for two European Search Awards:
Best PPC Campaign
Best use of Search – Retail / Ecommerce
The main focus for our campaign was to use all relevant features and adjustments to be as relevant as possible to beat our competition in this highly competitive market.
What was the
The advertising landscape of Window Blinds is highly competitive. This means that the CPC’s are high and there are lots of competitors with (almost) identical products. Therefore we needed to differentiate our campaigns and strategy to get the best results out of the campaigns.
Our target audience was everyone interested in buying window blinds. Specifically we targeted people that searched for one the thousands of selected keywords. In addition we use a Smart Shopping campaign targets specific queries based on the product feed and targets new audiences (prospecting) based on their Search behavior.
Because of the high competition, our aim was to create campaigns and ads that are as relevant as possible, combined with as much available data and personalisation as possible. These efforts result in a high Ad Rank, which gives us a great advantage over the direct competitors. As this increased our Impression Share and had a positive effect on the click through rates and CPC’s.
In addition we made use of Return on Ad Spend based Smart Bidding Strategies, implemented many A/B-experiments and made use of personalised Ad Copy, for example via IF-Functions and Keyword Insertion.
What did we
With this strategy we were able to increase the advertising spend according to the target. We were able to almost double the advertising spend compared to the same period in the previous year.
Of course an increase in spend is only acceptable when the revenue increased as well. We are happy to show that the Return on Ad Spend increased even further. In total we were able to generate a quarter more revenue for each euro that was spend on the online campaigns. Overall the amount of conversions from the campaigns almost doubled.
Next to these great campaign results, this case was recognised by the European Search Awards in 2021 where it was nominated for two categories: Best use of Search (Retail / Ecommerce) and Best PPC Campaign.
With 92% more investment we were able to generate 147% more revenue.
Overall the total amount of conversions doubled.
For each euro spend, we were able to generate more revenue.
Looking for a tailored
Our customers are different every time. Advertisers selling the exact same products can turn out to need a very different approach due to different margins, different secondary USPs, different setups of marketing teams, and different levels of online savviness. That’s why for each customer, but also for each project within the customers’ organisation, we create a custom plan, every time.
First we’ll need to understand the customers’ organisation and the objectives. By making them quantifiable, we will understand what the boundaries are of how to ‘play the online game’. Then we will dive into your data to understand the current situation and look for opportunities. In order to come up with the right (branding) strategy.
We believe that if both sides – the customer and we as the agency – bring their knowledge to the table, we can make the most successful strategies. That is why we need to get to know each other very well, have clear success metrics in place, we need to zoom out regularly, and always keep an open conversation.
Do you think we can help you to get the most out of your online activities? Feel free to drop us a line. Because we are looking forward to getting to know you!
We always make a tailored plan for any of our clients, small or big task doesn’t matter. With these 4 steps we always find the right solution for you.
Getting to know eachother
First, we would like to learn more about your organization, objectives, timeline, and needs. We will explain our services and approach to determine whether there is a match between our organizations. If there is, we can move on to step two.
Next, we would like to conduct an account deep dive to gain insights that will help us create a fitting proposal. We will use data to determine the channel mix, messaging, and data and tech needs.
During our (video) meeting, we will present our proposal outlining our suggested online strategy. We will provide you with different scenarios and related fees, and there will be plenty of time for questions.
After you have reviewed our proposal and selected the scenario that best fits your needs and situation, we can begin working immediately. We look forward to working closely with you to achieve success!
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