Strong Viking, increasing ticket sales by 232%.

Strong Viking Obstacle Run wanted to create more awareness among a broader audience in the Netherlands, Belgium & Germany, since they offer obstacle run parcours suitable for every level.

This multi-channel online strategy was aimed to challenge anyone who set their (workout) goals for the new year. Strong Viking overwon all obstacles by increasing their ticket sales by +232%.

Strong Viking Obstacle Run

Facing challenges with a smile!

Work Work Work Work Work Work Work Work

The main goal was to be visible among people (18-35) who are actively working out, specifically in January. What better way to stay motivated than to train for a specific challenge: a Strong Viking obstacle run event in 2023?

Nominated by the European Search Award
for the Best Integrated Campaign.

This online strategy was innovative, mainly due to its multi-channel approach that was aimed to creatively reach the target audience at every possible moment before, during or after their workouts.

What was the
strategy?

To reach the right audience the following branding campaigns were implemented: (1) Videoland: people who watch tv-shows such as Expeditie Robinson with video ads, (2) Spotify: people who listen to workout playlists with audio ads, (3) YouTube: people who watch workout tutorials with video ads, (4) Azerion: hyperlocal targeting of people who visit gyms with banner ads, (5) Facebook & Instagram: people that show an interest in running & fitness.

All these campaigns were strategically planned to increase the number of high intent audiences in the performance campaigns: (1) Facebook & Instagram: people who interacted with Strong Viking, (2) Search: people who search for Strong Viking or ‘obstacle run’ related queries with text ads, (3) Performance Max: people who are most likely to convert based on conversion data.

What did we
accomplish?

This strategy and all its branding efforts contributed to the growth in volume and revenue of the performance campaigns on Facebook & Instagram, Google Search & Performance Max.

And as planned these resulted in a large increase in brand searches (+174%) on Google and a tremendous growth of our remarketing lists (+267% reach) on Meta.

This meant we were able to increase budgets of the performance campaigns. This meant we were able to generate a much higher volume while also improving the performance of the campaigns in terms of efficiency (+27% ROAS).

Overall the campaign was extremely successful with a total growth in ticket sales MoM (+232%) and YoY (+13%). We were extremely proud to achieve these goals and overcame the obstacles together with Strong Viking!

Key results

In 2023 there are in total 18 Strong Viking obstacle run events in 3 different countries (NL, BE & DE).

18 events

This campaign integrated a mix of seven online advertising channels with each having unique targeting options.

7

This was the total ROAS of all paid online advertising channels combined (incl. branding campaigns).

ROAS 7,33

This was the MoM increase in ticket sales, generated online through the campaigns.

+232%

Looking for a tailored
online strategy?

Our customers are different every time. Advertisers selling the exact same products can turn out to need a very different approach due to different margins, different secondary USPs, different setups of marketing teams, and different levels of online savviness. That’s why for each customer, but also for each project within the customers’ organisation, we create a custom plan, every time.

First we’ll need to understand the customers’ organisation and the objectives. By making them quantifiable, we will understand what the boundaries are of how to ‘play the online game’. Then we will dive into your data to understand the current situation and look for opportunities. In order to come up with the right (branding) strategy.

We believe that if both sides – the customer and we as the agency – bring their knowledge to the table, we can make the most successful strategies. That is why we need to get to know each other very well, have clear success metrics in place, we need to zoom out regularly, and always keep an open conversation.

Do you think we can help you to get the most out of your online activities? Feel free to drop us a line. Because we are looking forward to getting to know you!

We always make a tailored plan for each of our clients. With these 4 steps, together we will come up with the right online strategy, in line with your overall objectives.

Want to learn more about how we could work together?

Get in touch

Getting to know eachother

First, we would like to learn more about your organization, objectives, timeline, and needs. We will explain our services and approach to determine whether there is a match between our organizations. If there is, we can move on to step two.

Account Deepdive

Next, we would like to conduct an account deep dive to gain insights that will help us create a fitting proposal. We will use data to determine the channel mix, messaging, and data and tech needs.

Proposal Presentation

During our (video) meeting, we will present our proposal outlining our suggested online strategy. We will provide you with different scenarios and related fees, and there will be plenty of time for questions.

Let’s start!

After you have reviewed our proposal and selected the scenario that best fits your needs and situation, we can begin working immediately. We look forward to working closely with you to achieve success!

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