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Our House Museum

The Our House Museum is about the origins of electronic dance music. Through numerous objects and interactive installations, the visitor is taken on a journey into the world of house music. An unforgettable experience for both Dutch people and tourists who want to learn more about one of the Netherlands’ most famous export products. In short, get ready to dance and put your hands in the air!

Work Work Work Work Work Work Work Work

Our House is a new museum in Amsterdam that aims to attract many visitors. The competition in Amsterdam is fierce, and new experiences struggle to gain recognition. Therefore, smart digital campaigns are essential.


Winner of the European Search Award
for the Best Local Campaign.

After setting concrete digital marketing goals, we tested numerous campaigns and quickly learned, resulting in unique outcomes. This approach was rewarded with first place at the European Search Awards.

Hide and Seek | Work | Our House Museum

What was the
strategy?

After conducting thorough audience analysis, we swiftly set up fast-learning campaigns and discovered that foreign tourists in Amsterdam had the highest conversion rates and positive return on ad spend (ROAS). We capitalised on this insight to maximise visitor numbers.

Google Search
Our strategy of using competition-related keywords in Google Search campaigns resulted in increased conversions and lower costs compared to generic terms. We strategically segmented the campaigns based on top-performing tourist languages, allowing us to provide users with a personalised experience in their own language, both in advertisements and on the website.

Performance Max
Using Google Performance Max, we launched a local campaign in Amsterdam to further drive ticket sales, with a focus on store visits as the conversion goal. We kept the remarketing retention periods of the audience signals short and targeted only new customers since tourists often have a short stay in the city.


What did we
accomplish?

We have surpassed our expectations by selling 33% more tickets than initially anticipated. Our strategy of focusing on competition-related search terms and local tourists proved successful, exceeding our business objectives by 16%. Our well-thought-out and segmented digital campaigns accounted for 68% of the total ticket sales, with Google Search contributing 38% and Performance Max bringing in 30% of the tickets. Not only have we achieved our goals, but we have also witnessed growth in organic results on Google My Business.


Key results

During our campaign, ticket sales yielded a 33% higher outcome than previously agreed upon with the client.

+33%

Our digital campaigns were responsible for 68% of the total ticket sales.

68%

Our Google Search campaigns brought in 38% of the total tickets.

38%

Our local Performance Max campaign accounted for 30% of the total sales.

30%


Looking for a tailored
online strategy?

Our customers are different every time. Advertisers selling the exact same products can turn out to need a very different approach due to different margins, different secondary USPs, different setups of marketing teams, and different levels of online savviness. That’s why for each customer, but also for each project within the customers’ organisation, we create a custom plan, every time.

First we’ll need to understand the customers’ organisation and the objectives. By making them quantifiable, we will understand what the boundaries are of how to ‘play the online game’. Then we will dive into your data to understand the current situation and look for opportunities. In order to come up with the right (branding) strategy.

We believe that if both sides – the customer and we as the agency – bring their knowledge to the table, we can make the most successful strategies. That is why we need to get to know each other very well, have clear success metrics in place, we need to zoom out regularly, and always keep an open conversation.

Do you think we can help you to get the most out of your online activities? Feel free to drop us a line. Because we are looking forward to getting to know you!


We always make a tailored plan for each of our clients. With these 4 steps we will find the right solution for you.

1
Getting to know eachother

First, we would like to learn more about your organization, objectives, timeline, and needs. We will explain our services and approach to determine whether there is a match between our organizations. If there is, we can move on to step two.

2
Account Deepdive

Next, we would like to conduct an account deep dive to gain insights that will help us create a fitting proposal. We will use data to determine the channel mix, messaging, and data and tech needs.

3
Proposal Presentation

During our (video) meeting, we will present our proposal outlining our suggested online strategy. We will provide you with different scenarios and related fees, and there will be plenty of time for questions.

4
Let’s start!

After you have reviewed our proposal and selected the scenario that best fits your needs and situation, we can begin working immediately. We look forward to working closely with you to achieve success!


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Want to know
more or just spar?

Would you like to know more about who we are? Or do you want us to look at your online situation? Or are you just in for a chat? Please fill out the contact form and we will get back to you as soon as possible.