Nxt Museum is the first museum in the Netherlands dedicated to New Media Art. The museum opened its doors in August 2020, amid the Covid-19 pandemic. This bold move fits Nxt perfectly as it aims to be the ultimate next-generation museum, moving away from traditional art set-ups and speaking to an audience visiting nightclubs more often than art galleries. As tickets are exclusively sold online, Nxt Museum decided to team up with Hide and Seek due to our experience in the cultural industry. For this brand new museum, our goal was not only to sell tickets but also to generate awareness for the museums’ brand and product offering (New Media Art).
Nxt Museum,
a successful start during a challenging time.
Read about the start of a great cooperation between Nxt Museum and Hide and Seek.
Already in the first few months, even during COVID19, Nxt Museum managed to create a strong and credible museum brand, with impressive revenue and visitor numbers.
Work Work Work Work Work Work Work Work
Nxt Museum is the first museum in the Netherlands dedicated to New Media Art. The museum opened its doors in August 2020, amid the Covid-19 pandemic.
Read about the first three months,
that exceeded all our expectations.
The creation of a strong and credible museum brand, with impressive revenue and visitor numbers.
What was the
strategy?
To do so, we implemented a multi-channel strategy with carefully selected channels and integrated these online activities with Nxt’s offline awareness campaigns. We implemented a targeting strategy based on client personas, and used different types of ads and messaging to reach each of them with the most relevant message. Although we were limited due to Covid-19 regulations, we have continuously adjusted and made sure that our campaigns were optimally set up to fit whatever the situation at the moment was. Whether this included changes in keyword-, geographical- or theme-targeting, we have made sure to always be relevant for our audience.
What did we
accomplish?
By carefully selecting our campaign channels, smart campaigning with different ad types, and speaking to a broad variety of target audiences, we have launched the museum with great success. Ticket sale numbers via online campaigns have exceeded all expectations. We have managed to launch a strong and credible museum brand, advocating a completely new product offering (New Media Art). Nxt Museum’s organic following has been growing at a rapid pace, indicating an already large group of fans.
And this is only the beginning as all of this was achieved in merely 3 months’ time. The potential for Nxt Museum is enormous, and we can’t wait to fully explore the possibilities together.
Key results
The Nxt Museum opened its doors in August 2020, amid the Covid-19 pandemic.
2020
The Nxt Museum is the first museum in the Netherlands dedicated to New Media Art.
1st
A strong and credible brand in only three months time.
3 Months
Ticket revenue exceeded all expectations
+%%
Looking for a tailored
online strategy?
Our customers are different every time. Advertisers selling the exact same products can turn out to need a very different approach due to different margins, different secondary USPs, different setups of marketing teams, and different levels of online savviness. That’s why for each customer, but also for each project within the customers’ organisation, we create a custom plan, every time.
First we’ll need to understand the customers’ organisation and the objectives. By making them quantifiable, we will understand what the boundaries are of how to ‘play the online game’. Then we will dive into your data to understand the current situation and look for opportunities. In order to come up with the right (branding) strategy.
We believe that if both sides – the customer and we as the agency – bring their knowledge to the table, we can make the most successful strategies. That is why we need to get to know each other very well, have clear success metrics in place, we need to zoom out regularly, and always keep an open conversation.
Do you think we can help you to get the most out of your online activities? Feel free to drop us a line. Because we are looking forward to getting to know you!
We always make a tailored plan for any of our clients, small or big task doesn’t matter. With these 4 steps we always find the right solution for you.
1
Getting to know eachother
First, we would like to learn more about your organization, objectives, timeline, and needs. We will explain our services and approach to determine whether there is a match between our organizations. If there is, we can move on to step two.
2
Account Deepdive
Next, we would like to conduct an account deep dive to gain insights that will help us create a fitting proposal. We will use data to determine the channel mix, messaging, and data and tech needs.
3
Proposal Presentation
During our (video) meeting, we will present our proposal outlining our suggested online strategy. We will provide you with different scenarios and related fees, and there will be plenty of time for questions.
4
Let’s start!
After you have reviewed our proposal and selected the scenario that best fits your needs and situation, we can begin working immediately. We look forward to working closely with you to achieve success!
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