Online marketing strategies

The online world offers many different opportunities to add value to any marketing strategy. The questions are, what is the best online marketing strategy for your organisation? How to come up with the best channel mix? And how to execute so that you realise success?

All questions that we would love to talk to you about. So feel free to reach out!

 

 

Contact us
Strategies Strategies Strategies Strategies Strategies Strategies

What is the best
strategy for your
objectives?

Our customers are different every time. Advertisers selling the exact same products can turn out to need a very different approach due to different margins, different secondary USPs, different setups of marketing teams, and different levels of online savviness. That’s why for each customer, but also for each project within the customers’ organisation, we create a custom plan, every time.

First we’ll need to understand the customers’ organisation and the objectives. By making them quantifiable, we will understand what the boundaries are of how to ‘play the online game’. Then we will dive into your data to understand the current situation and look for opportunities. In order to come up with the right (branding) strategy.

We believe that if both sides – the customer and we as the agency – bring their knowledge to the table, we can make the most successful strategies. That is why we need to get to know each other very well, have clear success metrics in place, we need to zoom out regularly, and always keep an open conversation.


An online strategy is often a mix of strategies. Here we have outlined some specific strategies. Together we can define the right online strategy (mix) for you.

Strategies

Branding

Creating a consistent brand image across all digital platforms.

Engagement

Creating dialogue and involvement with the target group.

E-commerce

The buying and selling of goods and services over the internet.

Lead Generation

Attract potential customers and convert them to paying customers.

Music Promotion

Promotion and consumption of music over the internet.

Ticket Sales

Generation of ticket sales national, international or even global.

Festival Marketing

Online festival marketing from A to Z.

Internationalisation

Attracting an international crowd to your brand and products.

Audience / Data Building

Gathering data that can be used for smart campaigns.


There are many different online advertising channels to pick from. Together we can decide on the perfect channel mix to fit – the phases of – your online strategy.

Services

Google ads

We cover both Google Ads and Google Marketing Platform within our team. These platforms offer advertising solutions for all types of advertisers, big and small, regular versus premium, and branding versus conversion. Let’s work together to find the best mix for you!

 

Example Google Ads services:

All Google Ads
Socials ads

We can help you reach your online goals by advertising on any social media channel that allows ads. Whether you want to reach Gen-Z on TikTok or a professional crowd on LinkedIn, we can work together to decide on the best objectives and formats to use.

 

Example Social Ads services:

All Social Ads
Data & Tech

Data and technology are essential for effective campaigns. By ensuring that your technology (including your website and tracking) is in place, we can segment and gather smart data that can be used for realistic evaluations and smart campaigns.

 

Example Data & Tech services:

All Data & Tech

Request a free
online audit!

Interested in an expert review by one of our specialists to make sure that your online setup is future proof? Our audits are free of cost and obligations, but full of insights and action items.

Fill out this form, or read more about what the online audit process looks like!

 


Looking for a tailored
online strategy?

Our customers are different every time. Advertisers selling the exact same products can turn out to need a very different approach due to different margins, different secondary USPs, different setups of marketing teams, and different levels of online savviness. That’s why for each customer, but also for each project within the customers’ organisation, we create a custom plan, every time.

First we’ll need to understand the customers’ organisation and the objectives. By making them quantifiable, we will understand what the boundaries are of how to ‘play the online game’. Then we will dive into your data to understand the current situation and look for opportunities. In order to come up with the right (branding) strategy.

We believe that if both sides – the customer and we as the agency – bring their knowledge to the table, we can make the most successful strategies. That is why we need to get to know each other very well, have clear success metrics in place, we need to zoom out regularly, and always keep an open conversation.

Do you think we can help you to get the most out of your online activities? Feel free to drop us a line. Because we are looking forward to getting to know you!


Knowledge

Everything we do at Hide and Seek starts with having our knowledge in place, always. We are specialists, so we always need to be up to date. By never stop learning and sharing within the wider team. Together we can outsmart the individuals.

Strategy

The (online) world is continuously changing, hence, should a strategy. We work with a ‘strategy cycle’ to ensure we zoom out regularly, that way making sure that our online strategy is always fully aligned with the overall customer objectives.

Personal

We believe that the best way to work together is by really making a team, together with the customer. There is no ‘they’ and ‘we’ there only is us. As we want the best results as much as our customers want that.

Different

Just as our team is a bunch of great individuals so are our clients. We do not have an off the shelve service. We work case by base, fully customised and always flexible to change plans and turn into a different direction.

Testimonials


Amsterdam Museum

We love to work with Hide & Seek to optimise our online marketing performance. They are a great team of professionals who are always eager to innovate, provide new ideas, insights and strategies. Thanks to Hide & Seek our museum is reaching out to old fans and new audiences alike, contributing to our ambition to become a city museum of the future.

Klaviermeester Orchestra

In a fast-changing digital world, we as an old-school company are thankful we went to Hide and Seek. They’ll take their time to explain everything and present us with various options in the world of online advertising. They also listen to us and created beautiful ads. We are grateful for the monthly follow-up. This is the way to go.

Leclerc Baby

The Hide and Seek team helps us with our international campaigns to build our brand worldwide. With their help and knowledge of digital advertising, we’re improving our brand awareness and online sales, so we’re very happy with their services! Always super friendly and a pleasure to work with.

The Introduction

The whole team at Hide & Seek is professional, knowledgeable, and easy to work with. They created a customized SEO strategy that was tailored to our specific needs. They are always available to answer any questions and provide guidance, and they kept us informed about the progress of our SEO campaign.

A Nail Studio

Our collaboration with Hide & Seek, a lovely ad agency, was nothing short of perfect. Carmell, an amazing team member, and their young, enthusiastic colleagues created fantastic results for our campaign. We genuinely recommend this friendly and talented group for your advertising needs!

Miss Fierce

Hide & Seek is my preferred partner in crime from for digital marketing. They are trustworthy, have an excellent customer service, don’t hesitate to offer new possibilities and always aim to get the max out of a campaign. Furthermore it’s nice to know they have in-house experts for all different angels of the digital marketing spectrum (Google, Meta, TikTok…).

NXT Level

Hide and Seek is a great partner for us! Our partnership goes already for more than 2 years and we are happy with the results we achieved so far. They are trustful, reliable, and always open to improvements.


Blog


Research: Social Media use in The Netherlands in 2024

Social media staat al jarenlang centraal in het medialandschap, hier vind je dé trends voor social media platformen in 2024.


Effective YouTube Ads: what elements make a YouTube ad effective? Including best practices and tips

In today’s digital landscape, YouTube has become a powerhouse for advertisers looking to reach their target audience. To truly make an impact, you need to understand the elements that make an ad effective.


How to get Instagram insights on ad performance and what metrics to look at?

In the bustling world of digital marketing, getting the hang of ad performance analysis is like finding a compass in a wild, wild west of data—it’s essential for not getting lost and making sure your campaigns hit the bullseye.


See all articles

Want to know more or just spar?

Would you like to know more about who we are? Or do you want us to look at your online situation? Or are you just in for a chat? Please fill out the contact form and we will get back to you as soon as possible.