TikTok became the most downloaded app worldwide in 2022 with 673 million downloads, surpassing Facebook and Instagram.
Strong Viking
Nominated at the European Search Awards for category Best Integrated Campaign.
TikTok
Ads
TikTok Ads is an extremely powerful social media advertising platform that enables businesses to create and promote ads on the popular short-form video platform. With its vast reach and young, engaged audience, TikTok Ads has quickly become a powerful tool for businesses looking to showcase their products and services.
What is TikTok
Ads?
TikTok Ads is a collection of advertising tools and services that allow businesses to create and promote ads on TikTok. With over 1 billion monthly active users, TikTok has become one of the fastest-growing social media platforms in the world, offering businesses an opportunity to connect with a young, highly-engaged audience. TikTok Ads offer various ad formats, including in-feed ads, branded effects, and sponsored hashtag challenges, allowing businesses to create ads that are fun, creative, and engaging.
TikTok’s unique algorithm enables businesses to reach their target audience effectively. The platform uses data analysis to personalise the type of content for individual users, making it easier for businesses to get their ads in front of potential customers. This is why TikTok Ads has quickly become an important platform for businesses looking to expand their reach and increase brand awareness.
Why would you
advertise on
TikTok Ads?
Using TikTok Ads can help businesses increase brand awareness, reach a new audience, drive website traffic and increase sales. Additionally, TikTok’s algorithm allows for organic reach, making it easier for businesses to get their ads in front of potential customers.
With its focus on entertainment and creativity, TikTok Ads provides a unique opportunity for businesses to connect with their younger audience and showcase their products in a fun and engaging way. TikTok has had a massive and rapid come-up in the last couple of years, and now holds a substantial part of the social ads market share.
673M
TikTok has the highest engagement rate among all social media platforms at 17.63%.
17.63%
TikTok’s global ad revenue reached $11 billion in 2022, a significant 140% increase from 2021.
140%
In 2022, TikTok’s average time spent per user per month was 23.3 hours, making it one of the most engaging social media apps. For comparison: Instagram is at 12 hours.
23,3h
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Why us?
The mission of Hide and Seek is to bring positivity through good results and lasting relationships with our customers, partners and employees. We do this by combining the knowledge, personality and experience of our customers, with that of our own. Together we can come up with the most witty strategies, unique to the customers’ characteristics and objectives.
As our customers are always different, we make a custom plan every time again. In this plan we will decide together on what success looks like. By making it quantifiable, so that every time results are discussed both we as the customer know exactly whether the light is green or red.
By regularly zooming out, reflecting on market developments and testing with online advertising innovations we make sure to keep up to speed with the ever changing (online) world. One thing we know for sure is that changes will keep on coming and that our work never stops. Just how we love it.
Knowledge
Everything we do at Hide and Seek starts with having our knowledge in place, always. We are specialists, so we always need to be up to date. By never stop learning and sharing within the wider team. Together we can outsmart the individuals.
Strategy
The (online) world is continuously changing, hence, should a strategy. We work with a ‘strategy cycle’ to ensure we zoom out regularly, that way making sure that our online strategy is always fully aligned with the overall customer objectives.
Personal
We believe that the best way to work together is by really making a team, together with the customer. There is no ‘they’ and ‘we’ there only is us. As we want the best results as much as our customers want that.
Different
Just as our team is a bunch of great individuals so are our clients. We do not have an off the shelve service. We work case by base, fully customised and always flexible to change plans and turn into a different direction.
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Frequently
Asked Questions
Why would I advertise on TikTok?
Using TikTok Ads can help businesses increase brand awareness, reach a new audience, drive website traffic and increase sales. Additionally, TikTok’s algorithm allows for organic reach, making it easier for businesses to get their ads in front of potential customers. With its focus on entertainment and creativity, TikTok Ads provides a unique opportunity for businesses to connect with their younger audience and showcase their products in a fun and engaging way. TikTok has had a massive and rapid come-up in the last couple of years, and now holds a substantial part of the social ads market share. To learn more about TikTok advertising, you can request our free whitepaper. Just shoot us an email!
Can Hide and Seek help me create ad content?
At Hide and Seek we want to be the best at the services we offer. That’s why we specialize in ad buying. Currently we do not specialize in or offer content creation, although through our years of online advertising we have of course picked up a thing or two about what works and what doesn’t and can give feedback on ads where necessary. For certain types of campaigns having a few photos or product images is enough to make ads. Other times, if you want to advertise on YouTube or TikTok for instance, or create a really impactful awareness campaign, you might need some video-editing or graphic design done. If you do not have anyone in-house who knows their way around content creation, we advise you to outsource it to a freelancer or creative agency. For a full overview of our services, check out our services page.
Can Hide and Seek manage my social media for me?
At Hide and Seek we do what we do best: online advertising. That means we don’t create and manage organic social media content. For a full overview of our services, check out our services page.
Want to know more or just spar?
Interested in an expert review by one of our specialists to make sure that your online setup is future proof? Our audits are free of cost and obligations, but full of insights and action items.