Spotify has 465 million monthly active users worldwide.
Strong Viking
Nominated at the European Search Awards for category Best Integrated Campaign.
Spotify
Ads
Spotify, the premium music streaming platform, offers advertisers possibilities to create and distribute targeted audio, video and display ads to a Spotify Audience on Spotify Ads. The platform provides extremely engaged audiences that are listening to music or podcasts on the platform. There are 465 million monthly active users, 285 million of whom are non premium subscribers who can therefore be targeted with ads.
What are
Spotify Ads?
Spotify Ads allows you to advertise based on demographics, music genre, context (specific playlists) and other interests. There is quite a large variety of ad formats that can be used:
- Audio Ads: 15-30s audio spots that play in between users’ listening sessions. These can also be created for free within Spotify Ads (based on text, selected voice-overs and audio library)
- Video Takeover: These are full screen video ads that play when a user launches the Spotify app.
- Display Ads: These are visual ads that appear on the Spotify app.
- Sponsored Playlists: Advertisers can sponsor Spotify playlists, which can include branded content and messaging within the playlist itself.
- Branded Playlists: Advertisers can create their own branded playlists to promote to Spotify users.
Why would you
advertise using
Spotify Ads?
Spotify is considered a premium advertising channel and can target an extremely niche audience based on music preferences or behavior on the platform.
This can be specifically interesting when you want to advertise your music as an artist, producer or label or when you want to reach people for your music event, such as a music festival or concert.
Now that Spotify offers more accessible advertising possibilities, it is also interesting as a branding channel for a wide variety of companies or brands, as 75% of Spotify members discover new brands through advertising on the platform and 42% of users are actually more likely to buy a product when advertised on Spotify. It is a great channel to reach an extremely engaged audience.
465M
Of all the users 284 million users do not have a premium account and can be targeted with ads.
284M
On average people spend 2.5 hours per day streaming music or listening to podcasts on Spotify.
2.5 h/p/d
75% of Spotify members say that they discover new brands through advertising on the platform.
75%
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Why us?
The mission of Hide and Seek is to bring positivity through good results and lasting relationships with our customers, partners and employees. We do this by combining the knowledge, personality and experience of our customers, with that of our own. Together we can come up with the most witty strategies, unique to the customers’ characteristics and objectives.
As our customers are always different, we make a custom plan every time again. In this plan we will decide together on what success looks like. By making it quantifiable, so that every time results are discussed both we as the customer know exactly whether the light is green or red.
By regularly zooming out, reflecting on market developments and testing with online advertising innovations we make sure to keep up to speed with the ever changing (online) world. One thing we know for sure is that changes will keep on coming and that our work never stops. Just how we love it.
Knowledge
Everything we do at Hide and Seek starts with having our knowledge in place, always. We are specialists, so we always need to be up to date. By never stop learning and sharing within the wider team. Together we can outsmart the individuals.
Strategy
The (online) world is continuously changing, hence, should a strategy. We work with a ‘strategy cycle’ to ensure we zoom out regularly, that way making sure that our online strategy is always fully aligned with the overall customer objectives.
Personal
We believe that the best way to work together is by really making a team, together with the customer. There is no ‘they’ and ‘we’ there only is us. As we want the best results as much as our customers want that.
Different
Just as our team is a bunch of great individuals so are our clients. We do not have an off the shelve service. We work case by base, fully customised and always flexible to change plans and turn into a different direction.
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Frequently
Asked Questions
Why would I advertise on Spotify?
Spotify is considered a premium advertising channel and can target an extremely niche audience based on music preferences or behavior on the platform.
This can be specifically interesting when you want to advertise your music as an artist, producer or label or when you want to reach people for your music event, such as a music festival or concert.
Now that Spotify offers more accessible advertising possibilities, it is also interesting as a branding channel for a wide variety of companies or brands, as 75% of Spotify members discover new brands through advertising on the platform and 42% of users are actually more likely to buy a product when advertised on Spotify. It is a great channel to reach an extremely engaged audience.
Can Hide and Seek help me create ad content?
At Hide and Seek we want to be the best at the services we offer. That’s why we specialize in ad buying. Currently we do not specialize in or offer content creation, although through our years of online advertising we have of course picked up a thing or two about what works and what doesn’t and can give feedback on ads where necessary. For certain types of campaigns having a few photos or product images is enough to make ads. Other times, if you want to advertise on YouTube or TikTok for instance, or create a really impactful awareness campaign, you might need some video-editing or graphic design done. If you do not have anyone in-house who knows their way around content creation, we advise you to outsource it to a freelancer or creative agency. For a full overview of our services, check out our services page.
Can Hide and Seek manage my social media for me?
At Hide and Seek we do what we do best: online advertising. That means we don’t create and manage organic social media content. For a full overview of our services, check out our services page.
Want to know more or just spar?
Interested in an expert review by one of our specialists to make sure that your online setup is future proof? Our audits are free of cost and obligations, but full of insights and action items.