Snapchat has 3.75 million users globally and has been steadily growing since 2014.
Strong Viking
Nominated at the European Search Awards for category Best Integrated Campaign.
Snapchat
Ads
Snapchat is a popular social media app among young people that allows users to share photos and videos with their friends and followers. The app is known for its unique features, including filters, lenses, and stories, which can all be leveraged by advertisers as well. Snapchat also offers a range of other features, including messaging, news, and entertainment content. Snapchat ads are a great way to create awareness for your brand among teens and young adults.
What is
Snapchat Ads?
Snapchat basically offers full funnel campaign objectives, from awareness to catalog sales. The app offers unique advertising formats like AR lenses, with which users can enhance their face through facial recognition, and filters. Furthermore, there are the more standard advertising formats like stories and collection ads.
New audiences on Snapchat can be reached through demographic targeting or by targeting certain predefined lifestyles, such as “Dance & Electronic Music Fans”. When using the Snapchat pixel, you can also create custom audiences like website visitors and use these for retargeting or to create lookalikes. Also notable is the possibility to purchase filters and lenses on a geographical basis. This can be interesting if, for instance, you want to make a custom filter for your festival available to everyone on the festival terrain.
Why would you
advertise on
Snapchat Ads?
As mentioned, Snapchat offers a number of unique ad formats with which you can make your brand stand out, such as filters and lenses. One of the great advantages of this is that the shareability is big. For instance, if you buy a filter for a festival terrain and it’s used by 40 people who each have a reach of 100 people, your total reach could be 4000. This way you also reach your actual audience’s network for free.
By far the biggest advantage of Snapchat is that along with TikTok it’s the platform par excellence for reaching teenagers and young adults up to 24 years old. Not only do they use Snapchat for sending photos and videos, but also as a messaging app, leading to high daily use.
3.75M
On average, users spend 30 minutes per day on the app.
30M
Snapchat ranks 12th among all social media platforms in terms of popularity, which is above platforms like Pinterest and Twitter.
12th
At 39%, 18 to 24 year olds are the biggest age group on Snapchat.
18-24
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Why us?
The mission of Hide and Seek is to bring positivity through good results and lasting relationships with our customers, partners and employees. We do this by combining the knowledge, personality and experience of our customers, with that of our own. Together we can come up with the most witty strategies, unique to the customers’ characteristics and objectives.
As our customers are always different, we make a custom plan every time again. In this plan we will decide together on what success looks like. By making it quantifiable, so that every time results are discussed both we as the customer know exactly whether the light is green or red.
By regularly zooming out, reflecting on market developments and testing with online advertising innovations we make sure to keep up to speed with the ever changing (online) world. One thing we know for sure is that changes will keep on coming and that our work never stops. Just how we love it.
Knowledge
Everything we do at Hide and Seek starts with having our knowledge in place, always. We are specialists, so we always need to be up to date. By never stop learning and sharing within the wider team. Together we can outsmart the individuals.
Strategy
The (online) world is continuously changing, hence, should a strategy. We work with a ‘strategy cycle’ to ensure we zoom out regularly, that way making sure that our online strategy is always fully aligned with the overall customer objectives.
Personal
We believe that the best way to work together is by really making a team, together with the customer. There is no ‘they’ and ‘we’ there only is us. As we want the best results as much as our customers want that.
Different
Just as our team is a bunch of great individuals so are our clients. We do not have an off the shelve service. We work case by base, fully customised and always flexible to change plans and turn into a different direction.
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Frequently
Asked Questions
Why would I advertise on Snapchat?
Snapchat offers a number of unique ad formats with which you can make your brand stand out, such as filters and lenses. One of the great advantages of this is that the shareability is big. For instance, if you buy a filter for a festival terrain and it’s used by 40 people who each have a reach of 100 people, your total reach could be 4000. This way you also reach your actual audience’s network for free.
By far the biggest advantage of Snapchat is that along with TikTok it’s the platform par excellence for reaching teenagers and young adults up to 24 years old. Not only do they use Snapchat for sending photos and videos, but also as a messaging app, leading to high daily use.
Can Hide and Seek help me create ad content?
At Hide and Seek we want to be the best at the services we offer. That’s why we specialize in ad buying. Currently we do not specialize in or offer content creation, although through our years of online advertising we have of course picked up a thing or two about what works and what doesn’t and can give feedback on ads where necessary. For certain types of campaigns having a few photos or product images is enough to make ads. Other times, if you want to advertise on YouTube or TikTok for instance, or create a really impactful awareness campaign, you might need some video-editing or graphic design done. If you do not have anyone in-house who knows their way around content creation, we advise you to outsource it to a freelancer or creative agency. For a full overview of our services, check out our services page.
Can Hide and Seek manage my social media for me?
At Hide and Seek we do what we do best: online advertising. That means we don’t create and manage organic social media content. For a full overview of our services, check out our services page.
Want to know more or just spar?
Interested in an expert review by one of our specialists to make sure that your online setup is future proof? Our audits are free of cost and obligations, but full of insights and action items.