Pinterest
Ads

You might not expect it, but Pinterest is a great advertising platform. Thousands of ‘pinners’ come to the platform daily to be inspired and plan their next project. Our Pinterest experts will make sure your brand is at the right place at the right time. Read this page, or feel free to reach out!

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What is Pinterest
Ads?

Ads on Pinterest blend in with the organic content and feel native as they don’t interrupt the user’s scroll through their feed. 

Users will find ads in two different places: in their feed and search results. Based on interests and saved pins, the platform creates a feed with suggested content. Within this feed ads will be placed. When users want to explore something new and use the search function, there will also be relevant ads in the search results. 

Pinterest can be used for a full-funnel advertising  strategy, with optimisation possibilities for each step of the funnel. As it is a platform that focuses on inspiring its users, awareness is the most frequently used objective, but Pinterest has proven itself a great tool for conversions as well.


Why would you
advertise using
Pinterest Ads?

What makes Pinterest a unique platform is that the users are mainly focused on themselves. People come to the platform to gather inspiration for themselves, not necessarily to socialise. The goal is not merely to be entertained, but rather to turn their findings into action. Whether it’s cooking a recipe or redesigning the bedroom: a project starts on Pinterest. 

Trending topics vary from home decor and gardening to beauty and workout schedules. As Pinterest is used to explore, 97% of search queries are unbranded. This makes it the perfect platform for advertising: people know what they want, but not yet who they want to buy it from. 

Last but not least: content isn’t chronological. Ads will show up every time someone is looking for something to buy, try or do.

NL is the country with the 3rd largest ad reach on Pinterest: 29% of the 13+ population

29%

Worldwide total ad reach on Pinterest is 242.7 Million

242.7M

85% of daily Pinners has bought a product after seeing a branded pin

85%

Average cost per conversion is 2,3x lower on Pinterest compared to other social media platforms

2,3X


Request a free
online audit!

Interested in an expert review by one of our specialists to make sure that your online setup is future proof? Our audits are free of cost and obligations, but full of insights and action items.

Fill out this form, or read more about what the online audit process looks like!


Why us?

The mission of Hide and Seek is to bring positivity through good results and lasting relationships with our customers, partners and employees. We do this by combining the knowledge, personality and experience of our customers, with that of our own. Together we can come up with the most witty strategies, unique to the customers’ characteristics and objectives. 

As our customers are always different, we make a custom plan every time again. In this plan we will decide together on what success looks like. By making it quantifiable, so that every time results are discussed both we as the customer know exactly whether the light is green or red. 

By regularly zooming out, reflecting on market developments and testing with online advertising innovations we make sure to keep up to speed with the ever changing (online) world. One thing we know for sure is that changes will keep on coming and that our work never stops. Just how we love it.


Knowledge

Everything we do at Hide and Seek starts with having our knowledge in place, always. We are specialists, so we always need to be up to date. By never stop learning and sharing within the wider team. Together we can outsmart the individuals.

Strategy

The (online) world is continuously changing, hence, should a strategy. We work with a ‘strategy cycle’ to ensure we zoom out regularly, that way making sure that our online strategy is always fully aligned with the overall customer objectives.

Personal

We believe that the best way to work together is by really making a team, together with the customer. There is no ‘they’ and ‘we’ there only is us. As we want the best results as much as our customers want that.

Different

Just as our team is a bunch of great individuals so are our clients. We do not have an off the shelve service. We work case by base, fully customised and always flexible to change plans and turn into a different direction.

Testimonials


The Introduction

The whole team at Hide & Seek is professional, knowledgeable, and easy to work with. They created a customized SEO strategy that was tailored to our specific needs. They are always available to answer any questions and provide guidance, and they kept us informed about the progress of our SEO campaign.

Leclerc Baby

The Hide and Seek team helps us with our international campaigns to build our brand worldwide. With their help and knowledge of digital advertising, we’re improving our brand awareness and online sales, so we’re very happy with their services! Always super friendly and a pleasure to work with.

NXT Level

Hide and Seek is a great partner for us! Our partnership goes already for more than 2 years and we are happy with the results we achieved so far. They are trustful, reliable, and always open to improvements.

Klaviermeester Orchestra

In a fast-changing digital world, we as an old-school company are thankful we went to Hide and Seek. They’ll take their time to explain everything and present us with various options in the world of online advertising. They also listen to us and created beautiful ads. We are grateful for the monthly follow-up. This is the way to go.

A Nail Studio

Our collaboration with Hide & Seek, a lovely ad agency, was nothing short of perfect. Carmell, an amazing team member, and their young, enthusiastic colleagues created fantastic results for our campaign. We genuinely recommend this friendly and talented group for your advertising needs!

Miss Fierce

Hide & Seek is my preferred partner in crime from for digital marketing. They are trustworthy, have an excellent customer service, don’t hesitate to offer new possibilities and always aim to get the max out of a campaign. Furthermore it’s nice to know they have in-house experts for all different angels of the digital marketing spectrum (Google, Meta, TikTok…).


Blog


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Frequently
Asked Questions

Why would I advertise on Pinterest?

What makes Pinterest a unique platform is that the users are mainly focused on themselves. People come to the platform to gather inspiration for themselves, not necessarily to socialise. The goal is not merely to be entertained, but rather to turn their findings into action. Whether it’s cooking a recipe or redesigning the bedroom: a project starts on Pinterest.
Trending topics vary from home decor and gardening to beauty and workout schedules. As Pinterest is used to explore, 97% of search queries are unbranded. This makes it the perfect platform for advertising: people know what they want, but not yet who they want to buy it from.
Last but not least: content isn’t chronological. Ads will show up everytime someone is looking for something to buy, try or do. To learn more about TikTok advertising, you can request our free whitepaper. Just shoot us an email!

Can Hide and Seek help me create ad content?

At Hide and Seek we want to be the best at the services we offer. That’s why we specialize in ad buying. Currently we do not specialize in or offer content creation, although through our years of online advertising we have of course picked up a thing or two about what works and what doesn’t and can give feedback on ads where necessary. For certain types of campaigns having a few photos or product images is enough to make ads. Other times, if you want to advertise on YouTube or TikTok for instance, or create a really impactful awareness campaign, you might need some video-editing or graphic design done. If you do not have anyone in-house who knows their way around content creation, we advise you to outsource it to a freelancer or creative agency. For a full overview of our services, check out our services page.

Can Hide and Seek manage my social media for me?

At Hide and Seek we do what we do best: online advertising. That means we don’t create and manage organic social media content. For a full overview of our services, check out our services page.

Want to know more or just spar?

Interested in an expert review by one of our specialists to make sure that your online setup is future proof? Our audits are free of cost and obligations, but full of insights and action items.