Meta Ads

Meta Ads (formerly known as Facebook Ads) is a very effective online advertising channel for all phases of the customer journey. That is why we make it a part of the online advertising strategy of many of our clients.

Do you want to know what Meta Ads is and why and when it would be good to use? Read this page, or feel free to reach out.

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What are
Meta Ads?

Meta Ads is a network of channels (AKA placements) all within reach of the Meta Ads network. The different placements where your ads could be shown are Facebook, Instagram, Messenger and the Meta Audience Network. So even if you want to set up campaigns only visible on Instagram, you would still use Meta Ads to do so.

Meta Ads offers a varied set of campaign objectives. Whether you are looking to reach a new audience to build your brand, or the aim is to get your app installed, Meta offers great targeting options and smart ad formats to reach your objectives effectively.

One important thing to note is that when we talk about Meta/Facebook Ads, we mean running paid campaigns via the Meta Ads network. Posting organically, AKA content marketing, is not a service we currently offer.

Why would you
advertise using
Meta Ads?

We call Meta Ads a ‘full funnel channel’ as it offers effective campaign objectives for the different phases of the customer journey. Meta Ads allows you to smartly build audiences, which you can target and retarget with your campaigns. That way you can really work from reaching a brand new audience towards getting recurring customers.

For E-commerce players Meta Ads offers many options for dynamically showing products, building custom collections and that way reaching a new and familiar audience.

Meta Ads is often used for reaching consumers, but it can also be successfully used to reach other businesses. For B2B campaigns there are useful campaign objectives and targeting options, like Lead Ads campaigns with targeting around industries and job titles.

Facebook has 2.96 billion monthly active users globally. That is more than one third of the global population.


1.3 billion Facebook users use Facebook messenger.


Users spend an average of 19.6 hours a month on Facebook.

19.6 hours

Over 1 billion Stories get posted every day across Facebook apps.


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Why us?

The mission of Hide and Seek is to bring positivity through good results and lasting relationships with our customers, partners and employees. We do this by combining the knowledge, personality and experience of our customers with that of our own. Together we can come up with the sharpest strategies, unique to the customers’ characteristics and objectives. 

As our customers are always different, we make a custom plan every time. In this plan we will decide together on what success looks like by making it quantifiable, so that every time results are discussed both we and the customer know exactly whether the light is green or red. 

By regularly zooming out, reflecting on market developments and testing with online advertising innovations we make sure to keep up to speed with the ever-changing (online) world. One thing we know for sure is that changes will keep on coming and that our work never stops. Just how we love it.


Everything we do at Hide and Seek starts with having our knowledge in place, always. We are specialists, so we always need to be up to date. By never stopping learning and sharing within the wider team, together we are smarter than the sum of our parts.


The (online) world is continuously changing, hence, so should a strategy. We work with a ‘strategy cycle’ to ensure we zoom out regularly, that way making sure that our online strategy is always fully aligned with the overall customer objectives.


We believe that the best way to work together is by really making a team, together with the customer. There is no ‘they’ and ‘we’ there only is us, as we want the best results as much as our customers do.


Just as our team is a bunch of great individuals, so are our clients. We do not have an off-the-shelf service. We work case by case, fully customised and always flexible to change plans and choose a different path.


The Introduction

The whole team at Hide & Seek is professional, knowledgeable, and easy to work with. They created a customized SEO strategy that was tailored to our specific needs. They are always available to answer any questions and provide guidance, and they kept us informed about the progress of our SEO campaign.

Leclerc Baby

The Hide and Seek team helps us with our international campaigns to build our brand worldwide. With their help and knowledge of digital advertising, we’re improving our brand awareness and online sales, so we’re very happy with their services! Always super friendly and a pleasure to work with.

NXT Level

Hide and Seek is a great partner for us! Our partnership goes already for more than 2 years and we are happy with the results we achieved so far. They are trustworthy, reliable, and always open to improvements.

Klaviermeester Orchestra

In a fast-changing digital world, we as an old-school company are thankful we went to Hide and Seek. They’ll take their time to explain everything and present us with various options in the world of online advertising. They also listen to us and created beautiful ads. We are grateful for the monthly follow-up. This is the way to go.

A Nail Studio

Our collaboration with Hide & Seek, a lovely ad agency, was nothing short of perfect. Carmell, an amazing team member, and her young, enthusiastic colleagues created fantastic results for our campaign. We genuinely recommend this friendly and talented group for your advertising needs!

Miss Fierce

Hide & Seek is my preferred partner in crime for digital marketing. They are trustworthy, have an excellent customer service, don’t hesitate to offer new possibilities and always aim to get the max out of a campaign. Furthermore it’s nice to know they have in-house experts for all different angles of the digital marketing spectrum (Google, Meta, TikTok…)

Amsterdam Museum

We love to work with Hide & Seek, a great team of professionals who are always eager to help optimise our online marketing performance. Thanks to the new ideas, insights and strategies provided by Hide & Seek our museum is reaching old fans and new audiences alike, contributing to our ambition to become a city museum of the future.


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Asked Questions

How do I create a Facebook Ad?

To create a Facebook Ad, you can follow these steps: Go to your Facebook Ads Manager account and click on the “Create” button. Choose the objective of your ad campaign. This could be anything from increasing brand awareness to driving traffic to your website or app. Set up your ad account and payment method. Define your target audience by selecting their location, age, gender, interests, and more. Choose the format of your ad (image, video, carousel, etc.) and upload your creative assets. Set your budget and schedule for your ad campaign. Review your ad and submit it for review.

How to track Facebook Ads?

You can track your Facebook Ads performance by using Facebook Ads Manager. This is where you can measure the performance of every ad you run 1. You can also track the performance of your Facebook ad campaigns in Google Analytics by navigating to the left-side menu. Click on the “Acquisition” report, followed by “All Traffic” and “Source/Medium”. Then, select “Campaign” from the “Secondary dimension” dropdown 2.

Some Facebook Ads best practices

Here are some best practices for Facebook Advertising 1234: Choose the right objective Choose the right aspect ratio Build a strong CTA Use movement when possible Illustrate people using your brand Consider text overlays Hook your audience early Keep your ads relevant.

What are Facebook Ads?

Facebook Advertising is a platform that allows businesses to create and run ads across Facebook’s family of apps and services. These ads can be used to reach people who are more likely to be interested in your business, drive traffic to your website or app, and increase brand awareness.

Cost of Facebook Ads?

The cost of advertising on Facebook depends on several factors such as your target audience, ad placement, bidding strategy, and more. You can set a daily or lifetime budget for your ad campaign and Facebook will try to spend it evenly throughout the duration of your campaign.

Want to know more or just spar?

Would you like to know more about who we are? Do you want us to look at your current online setup? Or are you just up for a chat? Please fill out the contact form and we will get back to you as soon as possible.