If you’re looking to grow your business and reach a wider audience, Instagram ads should absolutely be included in your marketing mix. With a massive user base and a variety of ad formats such as carousels, stories and reels, Instagram offers a powerful advertising platform that can help you achieve your marketing goals. From increasing brand awareness to driving conversions, Instagram ads allow you to connect with your target audience and stand out from the competition.

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What are
Instagram Ads?

Instagram Ads are a part of Meta Ads and as such can be published by selecting Instagram as a placement for your campaign within Meta Ads Network. Advertisers can create ads using a variety of formats and target them to specific demographics, interests, and behaviors. All targeting options from Meta Ads are also available for Instagram campaigns. Instagram ads appear in users’ feeds, stories, reels, explore page, and other areas of the app, and are marked as sponsored content.

Businesses can use Instagram ads to reach a wider audience, increase brand awareness, drive website traffic, and boost sales. With over 1 billion active users and a highly engaged community, Instagram provides a powerful advertising platform that can help businesses of all sizes achieve their marketing goals.

Why would you
advertise using

One of the advantages Instagram has over its big brother Facebook is that it has an on average younger demographic and that vertical formats such as reels and stories are more widely used. A significant quality of Instagram is also that it’s almost exclusively used on mobile, meaning your ad is more likely to be full screen and grab the user’s attention. 

With Instagram Ads you have access to all the objectives and targeting features of Meta Ads (formerly Facebook Ads) and user data is also shared across platforms. This means that if a user demonstrates interest in a certain topic on Facebook, you can also target them by this interest on Instagram. 

For companies in E-commerce, Instagram has a variety of interesting shoppable ad formats using product catalogs, such as collection ads.

Instagram has 1.318 billion users globally.


Instagram is the world’s 4th most actively used social media platforms.


Roughly 16.5% of all people on earth use Instagram.


Almost 70% of Instagram users are under 34 years of age, making it a young platform.


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online audit!

Interested in an expert review by one of our specialists to make sure that your online setup is future proof? Our audits are free of cost and obligations, but full of insights and action items.

Fill out this form, or read more about what the online audit process looks like!


Why us?

The mission of Hide and Seek is to bring positivity through good results and lasting relationships with our customers, partners and employees. We do this by combining the knowledge, personality and experience of our customers with that of our own. Together we can come up with the sharpest strategies, unique to the customers’ characteristics and objectives. 

As our customers are always different, we make a custom plan every time. In this plan we will decide together on what success looks like by making it quantifiable, so that every time results are discussed both we and the customer know exactly whether the light is green or red. 

By regularly zooming out, reflecting on market developments and testing with online advertising innovations we make sure to keep up to speed with the ever-changing (online) world. One thing we know for sure is that changes will keep on coming and that our work never stops. Just how we love it.


Everything we do at Hide and Seek starts with having our knowledge in place, always. We are specialists, so we always need to be up to date. By never stopping learning and sharing within the wider team, together we are smarter than the sum of our parts.


The (online) world is continuously changing, hence, so should a strategy. We work with a ‘strategy cycle’ to ensure we zoom out regularly, that way making sure that our online strategy is always fully aligned with the overall customer objectives.


We believe that the best way to work together is by really making a team, together with the customer. There is no ‘they’ and ‘we’ there only is us, as we want the best results as much as our customers do.


Just as our team is a bunch of great individuals, so are our clients. We do not have an off-the-shelf service. We work case by case, fully customised and always flexible to change plans and choose a different path.


The Introduction

The whole team at Hide & Seek is professional, knowledgeable, and easy to work with. They created a customized SEO strategy that was tailored to our specific needs. They are always available to answer any questions and provide guidance, and they kept us informed about the progress of our SEO campaign.

Leclerc Baby

The Hide and Seek team helps us with our international campaigns to build our brand worldwide. With their help and knowledge of digital advertising, we’re improving our brand awareness and online sales, so we’re very happy with their services! Always super friendly and a pleasure to work with.

NXT Level

Hide and Seek is a great partner for us! Our partnership goes already for more than 2 years and we are happy with the results we achieved so far. They are trustful, reliable, and always open to improvements.

Klaviermeester Orchestra

In a fast-changing digital world, we as an old-school company are thankful we went to Hide and Seek. They’ll take their time to explain everything and present us with various options in the world of online advertising. They also listen to us and created beautiful ads. We are grateful for the monthly follow-up. This is the way to go.

A Nail Studio

Our collaboration with Hide & Seek, a lovely ad agency, was nothing short of perfect. Carmell, an amazing team member, and her young, enthusiastic colleagues created fantastic results for our campaign. We genuinely recommend this friendly and talented group for your advertising needs!

Miss Fierce

Hide & Seek is my preferred partner in crime for digital marketing. They are trustworthy, have an excellent customer service, don’t hesitate to offer new possibilities and always aim to get the max out of a campaign. Furthermore it’s nice to know they have in-house experts for all different angles of the digital marketing spectrum (Google, Meta, TikTok…).


Research: Social Media use in The Netherlands in 2024

Social media staat al jarenlang centraal in het medialandschap, hier vind je dé trends voor social media platformen in 2024.

Effective YouTube Ads: what elements make a YouTube ad effective? Including best practices and tips

In today’s digital landscape, YouTube has become a powerhouse for advertisers looking to reach their target audience. To truly make an impact, you need to understand the elements that make an ad effective.

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Asked Questions

How do I create a Facebook Ad?

To create a Facebook Ad, you can follow these steps: Go to your Facebook Ads Manager account and click on the “Create” button. Choose the objective of your ad campaign. This could be anything from increasing brand awareness to driving traffic to your website or app. Set up your ad account and payment method. Define your target audience by selecting their location, age, gender, interests, and more. Choose the format of your ad (image, video, carousel, etc.) and upload your creative assets. Set your budget and schedule for your ad campaign. Review your ad and submit it for review.

How to track Facebook Ads?

You can track your Facebook Ads performance by using Facebook Ads Manager. This is where you can measure the performance of every ad you run 1. You can also track the performance of your Facebook ad campaigns in Google Analytics by navigating to the left-side menu. Click on the “Acquisition” report, followed by “All Traffic” and “Source/Medium”. Then, select “Campaign” from the “Secondary dimension” dropdown 2.

Some Facebook Ads best practices

Here are some best practices for Facebook Advertising 1234: Choose the right objective Choose the right aspect ratio Build a strong CTA Use movement when possible Illustrate people using your brand Consider text overlays Hook your audience early Keep your ads relevant.

What are Facebook Ads?

Facebook Advertising is a platform that allows businesses to create and run ads across Facebook’s family of apps and services. These ads can be used to reach people who are more likely to be interested in your business, drive traffic to your website or app, and increase brand awareness.

Cost of Facebook Ads?

The cost of advertising on Facebook depends on several factors such as your target audience, ad placement, bidding strategy, and more. You can set a daily or lifetime budget for your ad campaign and Facebook will try to spend it evenly throughout the duration of your campaign.

Want to know more or just spar?

Would you like to know more about who we are? Do you want us to look at your current online setup? Or are you just up for a chat? Please fill out the contact form and we will get back to you as soon as possible.