Instagram has 1.318 billion users globally.
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How Digital Out of Home boosted PAROOKAVILLE’s omnichannel strategy by increasing search volumes with over 50%
Instagram
Ads
If you’re looking to grow your business and reach a wider audience, Instagram ads should absolutely be included in your marketing mix. With a massive user base and a variety of ad formats such as carousels, stories and reels, Instagram offers a powerful advertising platform that can help you achieve your marketing goals. From increasing brand awareness to driving conversions, Instagram ads allow you to connect with your target audience and stand out from the competition.
What are
Instagram Ads?
Instagram Ads are a part of Meta Ads and as such can be published by selecting Instagram as a placement for your campaign within Meta Ads Network. Advertisers can create ads using a variety of formats and target them to specific demographics, interests, and behaviors. All targeting options from Meta Ads are also available for Instagram campaigns. Instagram ads appear in users’ feeds, stories, reels, explore page, and other areas of the app, and are marked as sponsored content.
Businesses can use Instagram ads to reach a wider audience, increase brand awareness, drive website traffic, and boost sales. With over 1 billion active users and a highly engaged community, Instagram provides a powerful advertising platform that can help businesses of all sizes achieve their marketing goals.
Why would you
advertise using
Instagram?
One of the advantages Instagram has over its big brother Facebook is that it has an on average younger demographic and that vertical formats such as reels and stories are more widely used. A significant quality of Instagram is also that it’s almost exclusively used on mobile, meaning your ad is more likely to be full screen and grab the user’s attention.
With Instagram Ads you have access to all the objectives and targeting features of Meta Ads (formerly Facebook Ads) and user data is also shared across platforms. This means that if a user demonstrates interest in a certain topic on Facebook, you can also target them by this interest on Instagram.
For companies in E-commerce, Instagram has a variety of interesting shoppable ad formats using product catalogs, such as collection ads.
1.3Bn
Instagram is the world’s 4th most actively used social media platforms.
4th
Roughly 16.5% of all people on earth use Instagram.
16.5%
Almost 70% of Instagram users are under 34 years of age, making it a young platform.
69%
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Why us?
The mission of Hide and Seek is to bring positivity through good results and lasting relationships with our customers, partners and employees. We do this by combining the knowledge, personality and experience of our customers with that of our own. Together we can come up with the sharpest strategies, unique to the customers’ characteristics and objectives.
As our customers are always different, we make a custom plan every time. In this plan we will decide together on what success looks like by making it quantifiable, so that every time results are discussed both we and the customer know exactly whether the light is green or red.
By regularly zooming out, reflecting on market developments and testing with online advertising innovations we make sure to keep up to speed with the ever-changing (online) world. One thing we know for sure is that changes will keep on coming and that our work never stops. Just how we love it.
Knowledge
Everything we do at Hide and Seek starts with having our knowledge in place, always. We are specialists, so we always need to be up to date. By never stopping learning and sharing within the wider team, together we are smarter than the sum of our parts.
Strategy
The (online) world is continuously changing, hence, so should a strategy. We work with a ‘strategy cycle’ to ensure we zoom out regularly, that way making sure that our online strategy is always fully aligned with the overall customer objectives.
Personal
We believe that the best way to work together is by really making a team, together with the customer. There is no ‘they’ and ‘we’ there only is us, as we want the best results as much as our customers do.
Different
Just as our team is a bunch of great individuals, so are our clients. We do not have an off-the-shelf service. We work case by case, fully customised and always flexible to change plans and choose a different path.
Testimonials
Blog
Effective YouTube Ads: what elements make a YouTube ad effective? Including best practices and tips
In today’s digital landscape, YouTube has become a powerhouse for advertisers looking to reach their target audience. To truly make an impact, you need to understand the elements that make an ad effective.
How to get Instagram insights on ad performance and what metrics to look at?
In the bustling world of digital marketing, getting the hang of ad performance analysis is like finding a compass in a wild, wild west of data—it’s essential for not getting lost and making sure your campaigns hit the bullseye.
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Frequently
Asked Questions
How do I create a Facebook Ad?
To create a Facebook Ad, you can follow these steps: Go to your Facebook Ads Manager account and click on the “Create” button. Choose the objective of your ad campaign. This could be anything from increasing brand awareness to driving traffic to your website or app. Set up your ad account and payment method. Define your target audience by selecting their location, age, gender, interests, and more. Choose the format of your ad (image, video, carousel, etc.) and upload your creative assets. Set your budget and schedule for your ad campaign. Review your ad and submit it for review.
How to track Facebook Ads?
You can track your Facebook Ads performance by using Facebook Ads Manager. This is where you can measure the performance of every ad you run 1. You can also track the performance of your Facebook ad campaigns in Google Analytics by navigating to the left-side menu. Click on the “Acquisition” report, followed by “All Traffic” and “Source/Medium”. Then, select “Campaign” from the “Secondary dimension” dropdown 2.
Some Facebook Ads best practices
Here are some best practices for Facebook Advertising 1234: Choose the right objective Choose the right aspect ratio Build a strong CTA Use movement when possible Illustrate people using your brand Consider text overlays Hook your audience early Keep your ads relevant.
What are Facebook Ads?
Facebook Advertising is a platform that allows businesses to create and run ads across Facebook’s family of apps and services. These ads can be used to reach people who are more likely to be interested in your business, drive traffic to your website or app, and increase brand awareness.
Cost of Facebook Ads?
The cost of advertising on Facebook depends on several factors such as your target audience, ad placement, bidding strategy, and more. You can set a daily or lifetime budget for your ad campaign and Facebook will try to spend it evenly throughout the duration of your campaign.
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