Video Ads

Video is by far the most important medium for branding and awareness. In addition, users are very involved while they find inspiration on, for example, YouTube or watch video content via other video networks, such as Videoland.

Do you want to know more about the possibilities? Read more on this page and feel free to contact us!

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What are Video Ads?

Video ads can be used through various online platforms, of which YouTube is one of the largest. There are different formats available such as in-stream, out-stream and advertisements that are shown before, in the middle or after a video.

In addition, the length of the video ads plays a major role. Each video type has its own advertising requirements. For example, bumpers are exactly 6 seconds and the perfect solution for reach and awareness. A longer video of more than 30 seconds offers the opportunity to give your story more depth or, for example, to do a product demonstration. This is more suitable for telling users more about your product and potentially converting them.

YouTube has an advertising option for every objective and we are happy to think about the options, so that the video advertisement perfectly matches your objective.

Why would you
advertise using
Video Ads?

Video ads are perfect for branding and inspiration, but YouTube nowadays has many more interesting campaign types, making the channel suitable for generating conversions. You can also show videos in YouTube’s partner network, a selection of high-quality apps and websites. Whatever your objective, there is always a campaign type within YouTube that can help you reach your targets.

In addition, we look beyond YouTube and advise which other video networks are a good fit for your company. For example, certain video networks have a premium character, which may suit your needs. That is why we always look at your objectives first and then determine which channels, campaign types and ad formats best suit your needs. Wondering which video networks are suitable for your company? Then contact us quickly!

YouTube has more than 2.1 billion monthly active users.


Of the people find YouTube ads more relevant than linear TV ads.


People watch more than 1 trillion hours of video content per day on YouTube.


YouTube is the 2nd largest search engine and the second most visited website after Google Search.


The heritage of Hide and Seek lies in working with Google Ads, therefore for video with YouTube Ads. Over the years we have started to explore more Video networks. These days we can provide you with the perfect mix across Video networks.

Video Networks

YouTube Ads

Serve ads in various formats on the YouTube app and website.

Discovery Ads

Serve video ads on the Google Display Network.


Display and Video Ads across premium networks.


Advertise in Dutch streaming platform Videoland, owned by RTL Nederland.

And so on

We are always open to discover new networks.

Request a free
online audit!

Interested in an expert review by one of our specialists to make sure that your online setup is future proof? Our audits are free of cost and obligations, but full of insights and action items.

Fill out this form, or read more about what the online audit process looks like!


Why us?

The mission of Hide and Seek is to bring positivity through good results and lasting relationships with our customers, partners and employees. We do this by combining the knowledge, personality and experience of our customers, with that of our own. Together we can come up with the most witty strategies, unique to the customers’ characteristics and objectives.

As our customers are always different, we make a custom plan every time again. In this plan we will decide together on what success looks like. By making it quantifiable, so that every time results are discussed both we as the customer know exactly whether the light is green or red.

By regularly zooming out, reflecting on market developments and testing with online advertising innovations we make sure to keep up to speed with the ever changing (online) world. One thing we know for sure is that changes will keep on coming and that our work never stops. Just how we love it.


Everything we do at Hide and Seek starts with having our knowledge in place, always. We are specialists, so we always need to be up to date. By never stopping learning and sharing within the wider team, together we are smarter than the sum of our parts.


The (online) world is continuously changing, hence, so should a strategy. We work with a ‘strategy cycle’ to ensure we zoom out regularly, that way making sure that our online strategy is always fully aligned with the overall customer objectives.


We believe that the best way to work together is by really making a team, together with the customer. There is no ‘they’ and ‘we’ there only is us, as we want the best results as much as our customers do.


Just as our team is a bunch of great individuals, so are our clients. We do not have an off-the-shelf service. We work case by case, fully customised and always flexible to change plans and choose a different path.


Klaviermeester Orchestra

In a fast-changing digital world, we as an old-school company are thankful we went to Hide and Seek. They’ll take their time to explain everything and present us with various options in the world of online advertising. They also listen to us and created beautiful ads. We are grateful for the monthly follow-up. This is the way to go.

Leclerc Baby

The Hide and Seek team helps us with our international campaigns to build our brand worldwide. With their help and knowledge of digital advertising, we’re improving our brand awareness and online sales, so we’re very happy with their services! Always super friendly and a pleasure to work with.

Amsterdam Museum

We love to work with Hide & Seek to optimise our online marketing performance. They are a great team of professionals who are always eager to innovate, provide new ideas, insights and strategies. Thanks to Hide & Seek our museum is reaching out to old fans and new audiences alike, contributing to our ambition to become a city museum of the future.

The Introduction

The whole team at Hide & Seek is professional, knowledgeable, and easy to work with. They created a customized SEO strategy that was tailored to our specific needs. They are always available to answer any questions and provide guidance, and they kept us informed about the progress of our SEO campaign.

Miss Fierce

Hide & Seek is my preferred partner in crime from for digital marketing. They are trustworthy, have an excellent customer service, don’t hesitate to offer new possibilities and always aim to get the max out of a campaign. Furthermore it’s nice to know they have in-house experts for all different angels of the digital marketing spectrum (Google, Meta, TikTok…).

A Nail Studio

Our collaboration with Hide & Seek, a lovely ad agency, was nothing short of perfect. Carmell, an amazing team member, and their young, enthusiastic colleagues created fantastic results for our campaign. We genuinely recommend this friendly and talented group for your advertising needs!

NXT Level

Hide and Seek is a great partner for us! Our partnership goes already for more than 2 years and we are happy with the results we achieved so far. They are trustful, reliable, and always open to improvements.


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How can I measure the performance of my display and video ads on Google Ads?

We measure the performance of display and video ads on Google Ads by tracking metrics such as impressions, clicks, click-through rate, conversion rate, and cost per click or cost per impression. We also measure, for example, soft-conversions that indicate the quality of traffic.

How can I create effective display and video ads on Google Ads?

To create effective display and video ads on Google Ads, you need to have a clear understanding of your target audience, the message you want to convey, and the visual elements that will best capture their attention. It’s also important to use high-quality images or videos and to optimize your ads for mobile devices.

What are display and video advertising on Google Ads?

Display advertising on Google Ads refers to the ads that appear on various websites across the internet, including banners, images, and text ads. Video advertising on Google Ads refers to the ads that appear on YouTube and other Google partner sites in the form of videos.

Want to know more or just spar?

Would you like to know more about who we are? Do you want us to look at your current online setup? Or are you just up for a chat? Please fill out the contact form and we will get back to you as soon as possible.