Search Ads

Advertising through search ads is one of the most popular ways to advertise. And this is not for nothing, since Google processes more than 3.5 billion searches per day. This is why search ads should not be missing in your online marketing strategy.

Do you want to know more about search ads? Read this page and contact us!

Contact us

What are
Search Ads?

Search Ads are ads within a search network (search engine) such as Google or Bing. When someone enters a query within a search engine, your advertisement can appear at the top of the page when you advertise within this search engine.

Did you know that 46% of product searches start on Google? This means that the search network contains a very conversion-oriented target group. 90% of these searchers click on one of the first ads at the top of the page. This immediately shows the importance of advertising on a search network – if your company is at the top, you’ll get more clicks, more visitors, and more conversions!

Why would you
advertise using
Search Ads?

So, search ads are advertisements within a search engine. The interesting thing about advertising within a search engine is that people are already looking for a product or service related to your company. This allows you to advertise within a very relevant group of consumers.

We create a campaign strategy in which we look at which audience is interesting, how this audience searches, which keywords are matching to what the audience is looking for and which are not. With this information, we create campaigns that can achieve your specific goals.

We’re also a premier partner of Google, which ensures that we’re always aware of the latest features, relevant insights and the best training courses.

Google processes more than 3.5 billion searches per day.

3.5 Bn

46% of product (searches) start on Google.


90% of searchers click on 1 of the first few search results.


23% of all website visits start in a search engine.


Request a free
online audit!

Interested in an expert review by one of our specialists to make sure that your online setup is future proof? Our audits are free of cost and obligations, but full of insights and action items.

Fill out this form, or read more about what the online audit process looks like!


Why us?

The mission of Hide and Seek is to bring positivity through good results and lasting relationships with our customers, partners and employees. We do this by combining the knowledge, personality and experience of our customers with that of our own. Together we can come up with the sharpest strategies, unique to the customers’ characteristics and objectives. 

As our customers are always different, we make a custom plan every time. In this plan we will decide together on what success looks like by making it quantifiable, so that every time results are discussed both we and the customer know exactly whether the light is green or red. 

By regularly zooming out, reflecting on market developments and testing with online advertising innovations we make sure to keep up to speed with the ever-changing (online) world. One thing we know for sure is that changes will keep on coming and that our work never stops. Just how we love it.


Everything we do at Hide and Seek starts with having our knowledge in place, always. We are specialists, so we always need to be up to date. By never stopping learning and sharing within the wider team, together we are smarter than the sum of our parts.


The (online) world is continuously changing, hence, so should a strategy. We work with a ‘strategy cycle’ to ensure we zoom out regularly, that way making sure that our online strategy is always fully aligned with the overall customer objectives.


We believe that the best way to work together is by really making a team, together with the customer. There is no ‘they’ and ‘we’ there only is us, as we want the best results as much as our customers do.


Just as our team is a bunch of great individuals, so are our clients. We do not have an off-the-shelf service. We work case by case, fully customised and always flexible to change plans and choose a different path.


NXT Level

Hide and Seek is a great partner for us! Our partnership goes already for more than 2 years and we are happy with the results we achieved so far. They are trustworthy, reliable, and always open to improvements.

The Introduction

The whole team at Hide & Seek is professional, knowledgeable, and easy to work with. They created a customized SEO strategy that was tailored to our specific needs. They are always available to answer any questions and provide guidance, and they kept us informed about the progress of our SEO campaign.

Leclerc Baby

The Hide and Seek team helps us with our international campaigns to build our brand worldwide. With their help and knowledge of digital advertising, we’re improving our brand awareness and online sales, so we’re very happy with their services! Always super friendly and a pleasure to work with.

Klaviermeester Orchestra

In a fast-changing digital world, we as an old-school company are thankful we went to Hide and Seek. They’ll take their time to explain everything and present us with various options in the world of online advertising. They also listen to us and created beautiful ads. We are grateful for the monthly follow-up. This is the way to go.

A Nail Studio

Our collaboration with Hide & Seek, a lovely ad agency, was nothing short of perfect. Carmell, an amazing team member, and her young, enthusiastic colleagues created fantastic results for our campaign. We genuinely recommend this friendly and talented group for your advertising needs!

Miss Fierce

Hide & Seek is my preferred partner in crime for digital marketing. They are trustworthy, have an excellent customer service, don’t hesitate to offer new possibilities and always aim to get the max out of a campaign. Furthermore it’s nice to know they have in-house experts for all different angles of the digital marketing spectrum (Google, Meta, TikTok…)

Amsterdam Museum

We love to work with Hide & Seek, a great team of professionals who are always eager to help optimise our online marketing performance. Thanks to the new ideas, insights and strategies provided by Hide & Seek our museum is reaching old fans and new audiences alike, contributing to our ambition to become a city museum of the future.


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Keywords play a crucial role in Google Search campaigns. They determine when your ads appear in search results. Well-researched and relevant keywords increase the chances of your ads being shown to users actively searching for products or services like yours, ultimately driving more targeted traffic to your website. Of course we can help you with finding the right keywords!

There are several benefits in running a Google Search campaign, firstly they allow you to reach users that are actively searching for your product or services. Secondly, they provide visibility on Google’s search results page (where a lot of people start their buyer journey). Lastly, you have complete control over your budget, targeting and ads.

Google Search campaigns work by allowing advertisers to display text ads on Google’s search engine results pages. Advertisers select relevant keywords related to their products or services, and when users search for those keywords, their ads may appear. Advertisers bid on keywords and pay when their ads are clicked on, driving traffic to their website or landing page resulting in conversions.

Want to know more or just spar?

Just as our team is a bunch of great individuals, so are our clients. We do not have an off-the-shelf service. We work case by case, fully customised and always flexible to change plans and choose a different path.