Max Ads

Performance Max is the ideal tool for anyone who wants to improve their online results. This should not be missing from your online marketing strategy. Want to know how Performance Max can help grow your business? Read our page and contact us without obligation!

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What are Performance
Max Ads?

Performance Max is Google’s latest campaign type that uses advanced machine learning technology to optimize ads for different objectives, such as clicks and conversions. These ads are optimized for various Google platforms, including Google Search, YouTube, Gmail, and the Google Display Network.

Advertisers can manage their ad campaigns via the Google Ads platform and have the option to combine different types of ads, such as text and image ads, into one campaign. Performance Max allows us to maximize online ad investments by analyzing and optimizing ad performance in real-time. It’s a powerful tool that can not only increase brand awareness but also drive sales.

Why would you
advertise using
Performance Max?

Advertising with Performance Max ads is a smart choice for several reasons. Firstly, Performance Max uses advanced machine learning technology to optimize ads in real-time for various objectives such as conversions and clicks, resulting in a higher ROI and better results. Additionally, Performance Max provides a wide range of targeting options, including demographics, location, device type, and interests, enabling us to reach audiences more accurately. By combining different types of ads, such as text and image ads, in one campaign, we can provide a better ad experience for your audience and enhance your online presence. In summary, Performance Max is a powerful tool that helps us increase online visibility, grow your brand, and boost sales through optimized ads and precise targeting.

Performance Max ads can appear on more than 70 million websites and apps connected to the Google Display Network.


9 out of 10 advertisers who tested Performance Max saw an improvement in their ad performance.


Performance Max increases conversion rates by 15X compared to regular online ad campaigns.


Smart shopping advertisers achieved 84% average ROAS in the 1st Quarter of 2022 from their Performance Max Campaigns.


Request a free
online audit!

Interested in an expert review by one of our specialists to make sure that your online setup is future proof? Our audits are free of cost and obligations, but full of insights and action items.

Fill out this form, or read more about what the online audit process looks like!

Why us?

The mission of Hide and Seek is to bring positivity through good results and lasting relationships with our customers, partners and employees. We do this by combining the knowledge, personality and experience of our customers with that of our own. Together we can come up with the sharpest strategies, unique to the customers’ characteristics and objectives. 

As our customers are always different, we make a custom plan every time. In this plan we will decide together on what success looks like by making it quantifiable, so that every time results are discussed both we and the customer know exactly whether the light is green or red. 

By regularly zooming out, reflecting on market developments and testing with online advertising innovations we make sure to keep up to speed with the ever-changing (online) world. One thing we know for sure is that changes will keep on coming and that our work never stops. Just how we love it.


Everything we do at Hide and Seek starts with having our knowledge in place, always. We are specialists, so we always need to be up to date. By never stopping learning and sharing within the wider team, together we are smarter than the sum of our parts.


The (online) world is continuously changing, hence, so should a strategy. We work with a ‘strategy cycle’ to ensure we zoom out regularly, that way making sure that our online strategy is always fully aligned with the overall customer objectives.


We believe that the best way to work together is by really making a team, together with the customer. There is no ‘they’ and ‘we’ there only is us, as we want the best results as much as our customers do.


Just as our team is a bunch of great individuals, so are our clients. We do not have an off-the-shelf service. We work case by case, fully customised and always flexible to change plans and choose a different path.


The Introduction

The whole team at Hide & Seek is professional, knowledgeable, and easy to work with. They created a customized SEO strategy that was tailored to our specific needs. They are always available to answer any questions and provide guidance, and they kept us informed about the progress of our SEO campaign.

Leclerc Baby

The Hide and Seek team helps us with our international campaigns to build our brand worldwide. With their help and knowledge of digital advertising, we’re improving our brand awareness and online sales, so we’re very happy with their services! Always super friendly and a pleasure to work with.

NXT Level

Hide and Seek is a great partner for us! Our partnership goes already for more than 2 years and we are happy with the results we achieved so far. They are trustworthy, reliable, and always open to improvements.

Klaviermeester Orchestra

In a fast-changing digital world, we as an old-school company are thankful we went to Hide and Seek. They’ll take their time to explain everything and present us with various options in the world of online advertising. They also listen to us and created beautiful ads. We are grateful for the monthly follow-up. This is the way to go.

A Nail Studio

Our collaboration with Hide & Seek, a lovely ad agency, was nothing short of perfect. Carmell, an amazing team member, and her young, enthusiastic colleagues created fantastic results for our campaign. We genuinely recommend this friendly and talented group for your advertising needs!

Miss Fierce

Hide & Seek is my preferred partner in crime for digital marketing. They are trustworthy, have an excellent customer service, don’t hesitate to offer new possibilities and always aim to get the max out of a campaign. Furthermore it’s nice to know they have in-house experts for all different angles of the digital marketing spectrum (Google, Meta, TikTok…).

Amsterdam Museum

We love to work with Hide & Seek, a great team of professionals who are always eager to help optimise our online marketing performance. Thanks to the new ideas, insights and strategies provided by Hide & Seek our museum is reaching old fans and new audiences alike, contributing to our ambition to become a city museum of the future.


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Asked Questions

We measure the performance of a Performance Max campaign by looking at conversions, cost per acquisition and return on ad spend.

Yes! You can use Performance Max campaigns for all types of products and services. Whether you’re selling physical goods, offering services or promotion an app, Performance Max campaigns can help you maximise conversions and reach your target audience effectively.

To set up a Performance Max campaign you create a new campaign in Google Ads. There you choose for the Performance Max campaign type. You can define your campaign goals, budget and target audiences. Then, you have to provide ad assets like text, images and videos. Of course we can also help you with setting up and optimising your Performance Max campaigns!

Want to know more or just spar?

Would you like to know more about who we are? Do you want us to look at your current online setup? Or are you just up for a chat? Please fill out the contact form and we will get back to you as soon as possible.