89% of phone time is devoted to using an app.
Strong Viking
Nominated at the European Search Awards for category Best Integrated Campaign.
In-app advertising is a monetisation strategy for mobile publishers on Google, in which app developers get paid to serve advertisements within their mobile app. In-app advertising allows advertisers to reach engaged and relevant audiences with advanced data and contextual targeting options.
There are various types of in-app ads that can be displayed within mobile apps:
Some of the benefits of in-app advertising are:
89% of phone time is devoted to using an app.
Nearly 60% of all ad revenue comes from mobile.
On average 31% clicks on mobile in app advertisements.
The revenue of In App ads is projected on 205 billion USD in 2023.
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The mission of Hide and Seek is to bring positivity through good results and lasting relationships with our customers, partners and employees. We do this by combining the knowledge, personality and experience of our customers, with that of our own. Together we can come up with the most witty strategies, unique to the customers’ characteristics and objectives.
As our customers are always different, we make a custom plan every time again. In this plan we will decide together on what success looks like. By making it quantifiable, so that every time results are discussed both we as the customer know exactly whether the light is green or red.
By regularly zooming out, reflecting on market developments and testing with online advertising innovations we make sure to keep up to speed with the ever changing (online) world. One thing we know for sure is that changes will keep on coming and that our work never stops. Just how we love it.
Everything we do at Hide and Seek starts with having our knowledge in place, always. We are specialists, so we always need to be up to date. By never stopping learning and sharing within the wider team, together we are smarter than the sum of our parts.
The (online) world is continuously changing, hence, so should a strategy. We work with a ‘strategy cycle’ to ensure we zoom out regularly, that way making sure that our online strategy is always fully aligned with the overall customer objectives.
We believe that the best way to work together is by really making a team, together with the customer. There is no ‘they’ and ‘we’ there only is us, as we want the best results as much as our customers do.
Just as our team is a bunch of great individuals, so are our clients. We do not have an off-the-shelf service. We work case by case, fully customised and always flexible to change plans and choose a different path.
In the bustling world of digital marketing, getting the hang of ad performance analysis is like finding a compass in a wild, wild west of data—it’s essential for not getting lost and making sure your campaigns hit the bullseye.
Gone are the days when just using the right keywords was enough. Now, with new technologies, how we do SEO is changing too.
CPC stands for cost-per-click and CPM stands for cost-per-mille (or cost-per-impression). With CPC pricing, you only pay when someone clicks on your Facebook Ad. With CPM pricing, you pay when Facebook shows your ad 1000 times.
Google Ads is an online advertising platform developed by Google. It allows businesses to create ads that appear on Google’s search engine and other Google properties.
The cost of advertising on Google depends on several factors such as your budget, bidding strategy, and targeting. You can set a budget that works for you and adjust it at any time. You’re only charged when someone clicks your ad.
Interested in an expert review by one of our specialists to make sure that your online setup is future proof? Our audits are free of cost and obligations, but full of insights and action items.