Saves you around 30% in ad costs compared to how much its costs to advertise in Google Ads.
PAROOKAVILLE & DOOH
How Digital Out of Home boosted PAROOKAVILLE’s omnichannel strategy by increasing search volumes with over 50%
Google Marketing Platform – GMP in short – was launched in July 2018 to offer online marketing a by building on existing integrations between DoubleClick and the Google Analytics. It has since evolved, offering more tools for small businesses and advanced solutions for large enterprises to make advertisers’ marketing faster and smarter. Think of it as an upgraded version of Google Ads that Google promises will provide advertisers with a more holistic approach for better campaign management.
Some of its key features and easy-to-use tools includes products such as Analytics, Optimize, Tag Manager, Campaign Manager 360, Display & Video 360, and Search Ads 360
In short, the GMP offers the possibility of using one tracking pixel across all your advertising platforms (unified reporting) AND the capability of managing search and display vendors within one platform.
The benefits of advertising on GMP:
Saves you around 30% in ad costs compared to how much its costs to advertise in Google Ads.
Giving you 20% higher revenues than in the regular Google Ads interface.
For advertisers with an annual online sale of at least US $1 million and/or website with more than 1 million visitors a month.
More than 100 world class integrations with exchanges, tracking tools and other technology providers are supported.
Interested in an expert review by one of our specialists to make sure that your online setup is future proof? Our audits are free of cost and obligations, but full of insights and action items.
Fill out this form, or read more about what the online audit process looks like!
The mission of Hide and Seek is to bring positivity through good results and lasting relationships with our customers, partners and employees. We do this by combining the knowledge, personality and experience of our customers, with that of our own. Together we can come up with the most witty strategies, unique to the customers’ characteristics and objectives.
As our customers are always different, we make a custom plan every time again. In this plan we will decide together on what success looks like. By making it quantifiable, so that every time results are discussed both we as the customer know exactly whether the light is green or red.
By regularly zooming out, reflecting on market developments and testing with online advertising innovations we make sure to keep up to speed with the ever changing (online) world. One thing we know for sure is that changes will keep on coming and that our work never stops. Just how we love it.
Everything we do at Hide and Seek starts with having our knowledge in place, always. We are specialists, so we always need to be up to date. By never stopping learning and sharing within the wider team, together we are smarter than the sum of our parts.
The (online) world is continuously changing, hence, so should a strategy. We work with a ‘strategy cycle’ to ensure we zoom out regularly, that way making sure that our online strategy is always fully aligned with the overall customer objectives.
We believe that the best way to work together is by really making a team, together with the customer. There is no ‘they’ and ‘we’ there only is us, as we want the best results as much as our customers do.
Just as our team is a bunch of great individuals, so are our clients. We do not have an off-the-shelf service. We work case by case, fully customised and always flexible to change plans and choose a different path.
In today’s digital landscape, YouTube has become a powerhouse for advertisers looking to reach their target audience. To truly make an impact, you need to understand the elements that make an ad effective.
In the bustling world of digital marketing, getting the hang of ad performance analysis is like finding a compass in a wild, wild west of data—it’s essential for not getting lost and making sure your campaigns hit the bullseye.
The cost of using DV360 varies depending on the specific features and services required by the advertiser. Typically, it operates on a cost-per-impression or cost-per-click model, with pricing determined by auction-based bidding. Advertisers can set a budget and bid for impressions or clicks, and the platform will automatically optimize their campaigns based on performance data.
DV360 supports a wide range of digital channels including display, video, native, audio, and mobile. It also offers advanced targeting and optimization capabilities to help advertisers reach their desired audience.
DV360 is unique in that it offers access to premium inventory from top publishers, as well as advanced targeting capabilities, such as audience targeting based on first-party data and real-time bidding. Additionally, it provides a comprehensive suite of measurement and reporting tools to help advertisers analyze and optimize their campaigns.
Interested in an expert review by one of our specialists to make sure that your online setup is future proof? Our audits are free of cost and obligations, but full of insights and action items.