90% of the internet users are reached through Google Display Ads.
PAROOKAVILLE & DOOH
How Digital Out of Home boosted PAROOKAVILLE’s omnichannel strategy by increasing search volumes with over 50%
Do you recognize the banners on your favorite websites? They can be square, half page, billboard, static, rich media or plain text. Banners come in all shapes and sizes. This is what we call Display Advertising; advertising with banners or text ads on third party websites.
How does that work exactly? Many websites (publishers) have space available on their website that is used for advertising. Some publishers sell this ad space directly to companies. But you can also buy programmatic ad space through automated ad-exchange platforms, such as the Google Display Network. Websites and applications then offer their advertising space to the Google Display Network and this gives Google the opportunity to sell this advertising space to third parties. That’s why we also call it third-party websites, because the exchange platform is the middleman.
These platforms have a wide reach, because a huge amount of websites share their advertising space in this way. That is why Display is perfect for your branding. By serving many impressions, you can stay on top of mind and with specific targeting options you reach exactly your target group.
The targeting techniques can be broadly divided into two ways, namely targeting by interest or by context. With contextual targeting, you focus on the topic of the website where you want the ad to appear. That means that the content of the posting is of great importance.
When you target by interest, the user is important. This means that it doesn’t matter what content your website or application has, as long as your ad is targeted to the right user.
Both methods have their advantages, but it is important to know which of the two works best for your marketing purposes. In addition, it is important to realize that Display ads are basically suitable for branding and are less performance-oriented. We are happy to help you design your Display strategy!
90% of the internet users are reached through Google Display Ads.
Consumers exposed to display ads are 155% more likely to search for brand and segment-specific terms.
Is the number of websites in the Google Display Network.
Different interest categories to reach your target audience.
The Display Network helps you reach people as they browse millions of websites, apps, and Google-owned properties (such as YouTube and Gmail).
Display & Video 360 is the Google Marketing Platform’s enterprise-level platform used for display, video, audio and more.
Azerion is a digital entertainment and media platform, through which you can advertise in numerous online games to tens of millions of players.
Videoland is a Dutch OTT online service provider owned by RTL Nederland.
Sage + Archer, owned by Vistar, are specialists in location based programmatic buying for digital out of home and mobile advertising.
Digital out-of-home (DOOH) media lets you serve media advertisements in public environments to engage audiences beyond online advertising.
Discovery Ads appear in various Google-owned properties, such as the Discover feed on the Google mobile app, YouTube’s mobile home feed, and the Gmail promotions and social tabs, based on user signals interpreted by an algorithm.
We are always open to discover new networks.
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The mission of Hide and Seek is to bring positivity through good results and lasting relationships with our customers, partners and employees. We do this by combining the knowledge, personality and experience of our customers with that of our own. Together we can come up with the sharpest strategies, unique to the customers’ characteristics and objectives.
As our customers are always different, we make a custom plan every time. In this plan we will decide together on what success looks like by making it quantifiable, so that every time results are discussed both we and the customer know exactly whether the light is green or red.
By regularly zooming out, reflecting on market developments and testing with online advertising innovations we make sure to keep up to speed with the ever-changing (online) world. One thing we know for sure is that changes will keep on coming and that our work never stops. Just how we love it.
Everything we do at Hide and Seek starts with having our knowledge in place, always. We are specialists, so we always need to be up to date. By never stopping learning and sharing within the wider team, together we are smarter than the sum of our parts.
The (online) world is continuously changing, hence, so should a strategy. We work with a ‘strategy cycle’ to ensure we zoom out regularly, that way making sure that our online strategy is always fully aligned with the overall customer objectives.
We believe that the best way to work together is by really making a team, together with the customer. There is no ‘they’ and ‘we’ there only is us, as we want the best results as much as our customers do.
Just as our team is a bunch of great individuals, so are our clients. We do not have an off-the-shelf service. We work case by case, fully customised and always flexible to change plans and choose a different path.
In a fast-changing digital world, we as an old-school company are thankful we went to Hide and Seek. They’ll take their time to explain everything and present us with various options in the world of online advertising. They also listen to us and created beautiful ads. We are grateful for the monthly follow-up. This is the way to go.
The Hide and Seek team helps us with our international campaigns to build our brand worldwide. With their help and knowledge of digital advertising, we’re improving our brand awareness and online sales, so we’re very happy with their services! Always super friendly and a pleasure to work with.
We love to work with Hide & Seek to optimise our online marketing performance. They are a great team of professionals who are always eager to innovate, provide new ideas, insights and strategies. Thanks to Hide & Seek our museum is reaching out to old fans and new audiences alike, contributing to our ambition to become a city museum of the future.
The whole team at Hide & Seek is professional, knowledgeable, and easy to work with. They created a customized SEO strategy that was tailored to our specific needs. They are always available to answer any questions and provide guidance, and they kept us informed about the progress of our SEO campaign.
Hide & Seek is my preferred partner in crime from for digital marketing. They are trustworthy, have an excellent customer service, don’t hesitate to offer new possibilities and always aim to get the max out of a campaign. Furthermore it’s nice to know they have in-house experts for all different angels of the digital marketing spectrum (Google, Meta, TikTok…).
Our collaboration with Hide & Seek, a lovely ad agency, was nothing short of perfect. Carmell, an amazing team member, and their young, enthusiastic colleagues created fantastic results for our campaign. We genuinely recommend this friendly and talented group for your advertising needs!
Hide and Seek is a great partner for us! Our partnership goes already for more than 2 years and we are happy with the results we achieved so far. They are trustful, reliable, and always open to improvements.
The cost of running display and video ads on Google Ads can vary depending on factors such as your budget, bidding strategy, and targeting options. You can set a daily budget to your liking (for example, €5, €20 or €50 a day) and adjust your bids to control your costs.
To create effective display and video ads on Google Ads, you need to have a clear understanding of your target audience, the message you want to convey, and the visual elements that will best capture their attention. It’s also important to use high-quality images or videos and to optimize your ads for mobile devices.
Display advertising on Google Ads refers to the ads that appear on various websites across the internet, including banners, images, and text ads. Video advertising on Google Ads refers to the ads that appear on YouTube and other Google partner sites in the form of videos.
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