Google Ads

Google Ads offers the possibility to advertise on various Google channels (such as Search, Display, Shopping, etc.). To be able to advertise effectively, it is important to map out what your goals are and who your target group is. Each Google channel has different advantages. Together we look at which Google channel best suits your company and how we can achieve your goals.

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Google Ads campaign types

Searchs Ads (SEA)

Text Ads within the Google Search engine.

Shopping Ads

Product Ads within the Google Search engine.

Performance Max

Responsive Ads served across different Google Networks.

Video Ads

Video Ads served on video networks (e.g. YouTube).

Display Ads

Display banners served on Display Networks (e.g. GDN).


Ads served in Apps within the Google App Network.

Google Marketing Platform

The bigger and more advanced brother of Google Ads.

Search Ads 360 (SA360)

Search Ads across multiple search engines.

Display Video 360 (DV360)

Display and Video Ads across premium networks.

What is Google Advertising?

Google Ads is an advertising platform that makes it possible to advertise on Google channels. It is a tool that is used to promote your services or products.

Google is the world market leader in search engines and they have in their possession a huge set of data. By using this data you can effectively advertise among the immense group of consumers that Google has available. 

The most used Google advertising platform is Google Search, with which you advertise directly in the search engine itself. But Google Ads offers many other channels that are just as interesting. Think of the display network, shopping, performance max, and YouTube.

We prefer to work with a customer journey that consumers go through and we want to reach the consumer in every phase of this journey, the various Google channels offer the opportunity to do this.

Why would you
advertise via
Google Ads?

The primary reason for using Google Ads as a leading advertising platform lies in its capability to efficiently reach and engage with potential customers. For instance, 3.5 billion searches are received on Google each day.

The purpose of advertising through Google Ads differs per channel. There are Google channels that are very suitable for increasing brand awareness, but also channels that are very conversion-oriented. Hence, there are all kinds of possibilities that Google offers to achieve our goals.

Advertising with Google Ads gives you a huge advantage as it provides an extensive amount of data regarding consumer behavior. As a result, advertising campaigns can be continuously optimized and hence, ensuring that your personal targets with online advertising would be met.

Why us?

The mission of Hide and Seek is to bring positivity through good results and lasting relationships with our customers, partners and employees. We do this by combining the knowledge, personality and experience of our customers with that of our own. Together we can come up with the sharpest strategies, unique to the customers’ characteristics and objectives. 

As our customers are always different, we make a custom plan every time. In this plan we will decide together on what success looks like by making it quantifiable, so that every time results are discussed both we and the customer know exactly whether the light is green or red. 

By regularly zooming out, reflecting on market developments and testing with online advertising innovations we make sure to keep up to speed with the ever-changing (online) world. One thing we know for sure is that changes will keep on coming and that our work never stops. Just how we love it.


Everything we do at Hide and Seek starts with having our knowledge in place, always. We are specialists, so we always need to be up to date. By never stopping learning and sharing within the wider team, together we are smarter than the sum of our parts.


The (online) world is continuously changing, hence, so should a strategy. We work with a ‘strategy cycle’ to ensure we zoom out regularly, that way making sure that our online strategy is always fully aligned with the overall customer objectives.


We believe that the best way to work together is by really making a team, together with the customer. There is no ‘they’ and ‘we’ there only is us, as we want the best results as much as our customers do.


Just as our team is a bunch of great individuals, so are our clients. We do not have an off-the-shelf service. We work case by case, fully customised and always flexible to change plans and choose a different path.

Request a free
online audit!

Interested in an expert review by one of our specialists to make sure that your online setup is future proof? Our audits are free of cost and obligations, but full of insights and action items.

Fill out this form, or read more about what the online audit process looks like!



A Nail Studio

Our collaboration with Hide & Seek, a lovely ad agency, was nothing short of perfect. Carmell, an amazing team member, and her young, enthusiastic colleagues created fantastic results for our campaign. We genuinely recommend this friendly and talented group for your advertising needs!

Miss Fierce

Hide & Seek is my preferred partner in crime for digital marketing. They are trustworthy, have an excellent customer service, don’t hesitate to offer new possibilities and always aim to get the max out of a campaign. Furthermore it’s nice to know they have in-house experts for all different angles of the digital marketing spectrum (Google, Meta, TikTok…)

Klaviermeester Orchestra

In a fast-changing digital world, we as an old-school company are thankful we went to Hide and Seek. They’ll take their time to explain everything and present us with various options in the world of online advertising. They also listen to us and created beautiful ads. We are grateful for the monthly follow-up. This is the way to go.

Leclerc Baby

The Hide and Seek team helps us with our international campaigns to build our brand worldwide. With their help and knowledge of digital advertising, we’re improving our brand awareness and online sales, so we’re very happy with their services! Always super friendly and a pleasure to work with.

NXT Level

Hide and Seek is a great partner for us! Our partnership goes already for more than 2 years and we are happy with the results we achieved so far. They are trustworthy, reliable, and always open to improvements.

The Introduction

The whole team at Hide & Seek is professional, knowledgeable, and easy to work with. They created a customised SEO strategy that was tailored to our specific needs. They are always available to answer any questions and provide guidance, and they kept us informed about the progress of our SEO campaign.

Amsterdam Museum

We love to work with Hide & Seek, a great team of professionals who are always eager to help optimise our online marketing performance. Thanks to the new ideas, insights and strategies provided by Hide & Seek our museum is reaching old fans and new audiences alike, contributing to our ambition to become a city museum of the future.


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Asked Questions

What makes DV360 unique?

DV360 is unique in that it offers access to premium inventory from top publishers, as well as advanced targeting capabilities, such as audience targeting based on first-party data and real-time bidding. Additionally, it provides a comprehensive suite of measurement and reporting tools to help advertisers analyze and optimize their campaigns.


What is Google Ads?

Google Ads is an online advertising platform developed by Google. It allows businesses to create ads that appear on Google’s search engine and other Google properties.

What does it cost to advertise on Google?

The cost of advertising on Google depends on several factors such as your budget, bidding strategy, and targeting. You can set a budget that works for you and adjust it at any time. You’re only charged when someone clicks your ad.

Want to know more or just spar?

Would you like to know more about who we are? Or do you want us to look at your online situation? Or are you just in for a chat? Please fill out the contact form and we will get back to you as soon as possible.