Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO) is the practice of optimising your website content and structure to rank higher in search engine results pages (SERPs). By improving your website’s visibility, you can attract more potential customers and drive more traffic to your website, which can ultimately help your business grow.

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What is Search
Engine Optimisation?

Search Engine Optimisation can be divided into on-page and off-page. On-page SEO focuses on optimising individual web pages by improving content quality, meta tags, keyword usage, and internal linking. Off-page SEO involves building quality backlinks to your website, improving your website’s authority and popularity in search engines. Link building is an important part of off-page SEO and involves acquiring relevant, high-quality backlinks from other websites.

The content on a website plays a crucial role in SEO. Content SEO focuses on creating high-quality, informative, and engaging content that is optimised for specific keywords and provides value to the target audience. By doing so, website owners can improve their website’s relevance and authority in search engines, which can positively impact their search engine rankings. Creating valuable content can also attract backlinks from other websites, which is an important part of off-page SEO.

Overall, implementing a well-rounded SEO strategy that includes on-page, off-page, link building, content, and technical SEO can improve a website’s visibility, attract more traffic, and potentially increase conversions and revenue.

Why is Search
Engine Optimisation

SEO is a critical component of any successful digital marketing strategy. With the vast majority of online experiences starting with a search engine, ranking highly in search engine results pages (SERPs) can be the key to attracting potential customers and growing your business.

By optimising your website’s content, structure, and technical aspects, you can improve your website’s visibility and attract more organic traffic to your site. This can lead to increased conversions and revenue, as well as improved brand awareness and customer loyalty.

At Hide and Seek, we specialise in creating customised SEO strategies that are tailored to your unique business needs and goals. Our team of experts stays up-to-date with the latest SEO best practices and tools to ensure that your website is always performing at its best. Whether you’re just starting with SEO or looking to take your strategy to the next level, we can help you achieve your online goals and grow your business.

There are 8.5 billion searches a day, which translated to 99.000 a second.


There are 190 different versions of Google Search.


63% Of Google’s search traffic originates from mobile devices


Per search query, an average of 39,6% clicks on the first organic link


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Interested in an expert review by one of our specialists to make sure that your online setup is future proof? Our audits are free of cost and obligations, but full of insights and action items.

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Why us?

The mission of Hide and Seek is to bring positivity through good results and lasting relationships with our customers, partners and employees. We do this by combining the knowledge, personality and experience of our customers, with that of our own. Together we can come up with the most witty strategies, unique to the customers’ characteristics and objectives. 

As our customers are always different, we make a custom plan every time again. In this plan we will decide together on what success looks like. By making it quantifiable, so that every time results are discussed both we as the customer know exactly whether the light is green or red. 

By regularly zooming out, reflecting on market developments and testing with online advertising innovations we make sure to keep up to speed with the ever changing (online) world. One thing we know for sure is that changes will keep on coming and that our work never stops. Just how we love it.


Everything we do at Hide and Seek starts with having our knowledge in place, always. We are specialists, so we always need to be up to date. By never stop learning and sharing within the wider team. Together we can outsmart the individuals.


The (online) world is continuously changing, hence, should a strategy. We work with a ‘strategy cycle’ to ensure we zoom out regularly, that way making sure that our online strategy is always fully aligned with the overall customer objectives.


We believe that the best way to work together is by really making a team, together with the customer. There is no ‘they’ and ‘we’ there only is us. As we want the best results as much as our customers want that.


Just as our team is a bunch of great individuals so are our clients. We do not have an off the shelve service. We work case by base, fully customised and always flexible to change plans and turn into a different direction.


The Introduction

The whole team at Hide & Seek is professional, knowledgeable, and easy to work with. They created a customized SEO strategy that was tailored to our specific needs. They are always available to answer any questions and provide guidance, and they kept us informed about the progress of our SEO campaign.

Leclerc Baby

The Hide and Seek team helps us with our international campaigns to build our brand worldwide. With their help and knowledge of digital advertising, we’re improving our brand awareness and online sales, so we’re very happy with their services! Always super friendly and a pleasure to work with.

NXT Level

Hide and Seek is a great partner for us! Our partnership goes already for more than 2 years and we are happy with the results we achieved so far. They are trustful, reliable, and always open to improvements.

Klaviermeester Orchestra

In a fast-changing digital world, we as an old-school company are thankful we went to Hide and Seek. They’ll take their time to explain everything and present us with various options in the world of online advertising. They also listen to us and created beautiful ads. We are grateful for the monthly follow-up. This is the way to go.

A Nail Studio

Our collaboration with Hide & Seek, a lovely ad agency, was nothing short of perfect. Carmell, an amazing team member, and their young, enthusiastic colleagues created fantastic results for our campaign. We genuinely recommend this friendly and talented group for your advertising needs!

Miss Fierce

Hide & Seek is my preferred partner in crime from for digital marketing. They are trustworthy, have an excellent customer service, don’t hesitate to offer new possibilities and always aim to get the max out of a campaign. Furthermore it’s nice to know they have in-house experts for all different angels of the digital marketing spectrum (Google, Meta, TikTok…).

Amsterdam Museum

We love to work with Hide & Seek, a great team of professionals who are always eager to help optimise our online marketing performance. Thanks to the new ideas, insights and strategies provided by Hide & Seek our museum is reaching old fans and new audiences alike, contributing to our ambition to become a city museum of the future.


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Asked Questions

Yes, backlinks (links from other websites to yours) are an important aspect of SEO. Search engines consider backlinks as a vote of confidence and authority. High-quality and relevant backlinks can improve your website’s credibility and rankings. However, it’s crucial to focus on acquiring natural and authoritative backlinks, as spammy or low-quality links can harm your SEO efforts.

Online advertising is normally pay-per-click (PPC) where you pay when an user clicks on your ad, while your SEO results show up as organic results. Earning a spot in the ‘ad’ listings involves continuous costs and earning a spot in the organic listing involves effort and relevancy to your audience.

SEO is part of your (online) branding and therefore every brand could benefit from it. Your content strategy is the way you communicate to your audience, and it will guide what customers will say about you and your product.

Want to know more or just spar?

Would you like to know more about who we are? Do you want us to look at your current online setup? Or are you just up for a chat? Please fill out the contact form and we will get back to you as soon as possible.