Data &

The use of data and target groups is an essential part of campaign management and has only become more important in recent years. Although often underexposed, also because it is technical in nature, it is one of the ways to make a difference in achieving the objectives. We at Hide and Seek use Data & Audiences to its full potential.

Want to learn more about Data & Audiences? Then read this page or feel free to reach out right away!


Contact us

What concerns
Data & Audiences?

Data and target groups can come across as a broad, abstract concept. You may be familiar with the terms 1st and 3rd party. 1st-party data refers to data that is managed in-house, for example, CRM customer data. 3rd-party data refers to data that platforms such as Google and Meta collect from users. Because these platforms are technically finding it increasingly difficult to collect this data, 1st-party data is becoming increasingly important.

The data can be used, among other things, to create target groups. Think of target groups such as website visitors, users who have recently purchased something, or existing customers. The larger and more sophisticated these audiences are, the better. We help our customers with that. Of course, with the GDPR legislation in mind.

What is the
importance of
Data & Audiences?

Data is essential to measure the success of campaigns. Without correct data, it is impossible to see whether the objectives are being achieved and what online advertising yields. This data is increasingly being used as input by platforms such as Google and Meta for optimizing campaigns. The more and better data these platforms have at their disposal, the better campaigns will perform.

Target groups are essential to reaching the right users and achieving the objectives. For example, do we want to reach a certain target group again because they have recently visited the website or watched a video on social media, or do we no longer want to reach them because they recently bought something? Existing target groups also serve as input for, for example, Google and Meta to tap into a new target group. The better the target groups are in order and the larger they are, the better campaigns will perform.

Customer data is owned by your company. Indispensable in contemporary online marketing.


Data collected by a third party, such as Google or Meta, which can be used in online marketing.


The larger the 1st Party audiences are, the better. However, the minimum number of users is 1,000.


To use Target ROAS bidding for Google Ads, most campaign types need at least 15 conversions in the past 30 days.


Request a free
online audit!

Interested in an expert review by one of our specialists to make sure that your online setup is future proof? Our audits are free of cost and obligations, but full of insights and action items.

Fill out this form, or read more about what the online audit process looks like!


Why us?

The mission of Hide and Seek is to bring positivity through good results and lasting relationships with our customers, partners and employees. We do this by combining the knowledge, personality and experience of our customers, with that of our own. Together we can come up with the most witty strategies, unique to the customers’ characteristics and objectives. 

As our customers are always different, we make a custom plan every time again. In this plan we will decide together on what success looks like. By making it quantifiable, so that every time results are discussed both we as the customer know exactly whether the light is green or red. 

By regularly zooming out, reflecting on market developments and testing with online advertising innovations we make sure to keep up to speed with the ever changing (online) world. One thing we know for sure is that changes will keep on coming and that our work never stops. Just how we love it.


Everything we do at Hide and Seek starts with having our knowledge in place, always. We are specialists, so we always need to be up to date. By never stop learning and sharing within the wider team. Together we can outsmart the individuals.


The (online) world is continuously changing, hence, should a strategy. We work with a ‘strategy cycle’ to ensure we zoom out regularly, that way making sure that our online strategy is always fully aligned with the overall customer objectives.


We believe that the best way to work together is by really making a team, together with the customer. There is no ‘they’ and ‘we’ there only is us. As we want the best results as much as our customers want that.


Just as our team is a bunch of great individuals so are our clients. We do not have an off the shelve service. We work case by base, fully customised and always flexible to change plans and turn into a different direction.


The Introduction

The whole team at Hide & Seek is professional, knowledgeable, and easy to work with. They created a customized SEO strategy that was tailored to our specific needs. They are always available to answer any questions and provide guidance, and they kept us informed about the progress of our SEO campaign.

Leclerc Baby

The Hide and Seek team helps us with our international campaigns to build our brand worldwide. With their help and knowledge of digital advertising, we’re improving our brand awareness and online sales, so we’re very happy with their services! Always super friendly and a pleasure to work with.

NXT Level

Hide and Seek is a great partner for us! Our partnership goes already for more than 2 years and we are happy with the results we achieved so far. They are trustful, reliable, and always open to improvements.

Klaviermeester Orchestra

In a fast-changing digital world, we as an old-school company are thankful we went to Hide and Seek. They’ll take their time to explain everything and present us with various options in the world of online advertising. They also listen to us and created beautiful ads. We are grateful for the monthly follow-up. This is the way to go.

A Nail Studio

Our collaboration with Hide & Seek, a lovely ad agency, was nothing short of perfect. Carmell, an amazing team member, and their young, enthusiastic colleagues created fantastic results for our campaign. We genuinely recommend this friendly and talented group for your advertising needs!

Miss Fierce

Hide & Seek is my preferred partner in crime from for digital marketing. They are trustworthy, have an excellent customer service, don’t hesitate to offer new possibilities and always aim to get the max out of a campaign. Furthermore it’s nice to know they have in-house experts for all different angels of the digital marketing spectrum (Google, Meta, TikTok…).

Amsterdam Museum

We love to work with Hide & Seek, a great team of professionals who are always eager to help optimise our online marketing performance. Thanks to the new ideas, insights and strategies provided by Hide & Seek our museum is reaching old fans and new audiences alike, contributing to our ambition to become a city museum of the future.


Research: Social Media use in The Netherlands in 2024

Social media staat al jarenlang centraal in het medialandschap, hier vind je dé trends voor social media platformen in 2024.

Effective YouTube Ads: what elements make a YouTube ad effective? Including best practices and tips

In today’s digital landscape, YouTube has become a powerhouse for advertisers looking to reach their target audience. To truly make an impact, you need to understand the elements that make an ad effective.

See all articles

Asked Questions

Segmenting and targeting your audience based on data can help you deliver more personalized and relevant marketing messages. Here’s how you can effectively segment and target your audience:

1. Collect relevant data
2.Analyze and identify patterns
3. Define audience segments
4. Develop targeted messages
5. Utilize targeting tools and channels
6. Test and refine

To collect and organize data for your online marketing campaigns, you can follow these steps:

1. Identify data collection points
2. Set clear objectives
3. Use tracking tools
4. Ensure data privacy and compliance
5. Integrate data sources
6. Analyze and interpret data

Data-driven marketing empowers your business to make more informed decisions, improve targeting and personalization, enhance the customer experience, optimize marketing ROI, and gain a competitive edge in the digital landscape.

Want to know more or just spar?

Would you like to know more about who we are? Do you want us to look at your current online setup? Or are you just up for a chat? Please fill out the contact form and we will get back to you as soon as possible.