With analytics you gain deeper insights into visitor behaviour on your website or app, allowing you to better understand their user experience. These insights will help you shape your strategy and achieve effective results.

Do you want to learn about what Analytics really entails? Read this page or feel free to reach out right away!


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What is

Analytics is a powerful tool that can help improve your online performance. With this tool, you can gain valuable insights into your visitors. This can help you determine the most important channels of your website traffic and track conversions, such as form completions and purchases. Additionally, you can discover trends in visitor engagement and obtain other visitor information, such as demographic data.

There are various analytics tools available that allow you to collect these visitor data. The most popular (and free) tool is Google Analytics. With analytics, you can easily improve your marketing activities, drive website traffic, and better retain visitors. This makes it an essential tool for any business that operates online.

What is the
of Analytics?

Using analytics offers countless benefits for your website. It provides insights into your visitors’ behavior and helps you identify areas for improvement within your website. 

This gives you a complete overview of the customer journey and allows you to optimise your website to improve the experience of your visitors. Analytics visually shows you which pages attract the most attention and where your visitors spend the most time. Furthermore, analytics also provides insights into parts of your website that may be underperforming. For example, if you notice a decrease in traffic or conversion rates, this could be a signal to optimise those pages for a better user experience.

Around 37.1 million websites use Google Analytics.


Google Analytics is used by approximately 56% of all websites.


Pricing for Google Analytics start at €0


Google Analytics is most commonly used by small businesses (1-50 employees) in the Marketing & Advertising industry.


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Interested in an expert review by one of our specialists to make sure that your online setup is future proof? Our audits are free of cost and obligations, but full of insights and action items.

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Why us?

The mission of Hide and Seek is to bring positivity through good results and lasting relationships with our customers, partners and employees. We do this by combining the knowledge, personality and experience of our customers, with that of our own. Together we can come up with the most witty strategies, unique to the customers’ characteristics and objectives. 

As our customers are always different, we make a custom plan every time again. In this plan we will decide together on what success looks like. By making it quantifiable, so that every time results are discussed both we as the customer know exactly whether the light is green or red. 

By regularly zooming out, reflecting on market developments and testing with online advertising innovations we make sure to keep up to speed with the ever changing (online) world. One thing we know for sure is that changes will keep on coming and that our work never stops. Just how we love it.


Everything we do at Hide and Seek starts with having our knowledge in place, always. We are specialists, so we always need to be up to date. By never stop learning and sharing within the wider team. Together we can outsmart the individuals.


The (online) world is continuously changing, hence, should a strategy. We work with a ‘strategy cycle’ to ensure we zoom out regularly, that way making sure that our online strategy is always fully aligned with the overall customer objectives.


We believe that the best way to work together is by really making a team, together with the customer. There is no ‘they’ and ‘we’ there only is us. As we want the best results as much as our customers want that.


Just as our team is a bunch of great individuals so are our clients. We do not have an off the shelve service. We work case by base, fully customised and always flexible to change plans and turn into a different direction.


The Introduction

The whole team at Hide & Seek is professional, knowledgeable, and easy to work with. They created a customized SEO strategy that was tailored to our specific needs. They are always available to answer any questions and provide guidance, and they kept us informed about the progress of our SEO campaign.

Leclerc Baby

The Hide and Seek team helps us with our international campaigns to build our brand worldwide. With their help and knowledge of digital advertising, we’re improving our brand awareness and online sales, so we’re very happy with their services! Always super friendly and a pleasure to work with.

NXT Level

Hide and Seek is a great partner for us! Our partnership goes already for more than 2 years and we are happy with the results we achieved so far. They are trustful, reliable, and always open to improvements.

Klaviermeester Orchestra

In a fast-changing digital world, we as an old-school company are thankful we went to Hide and Seek. They’ll take their time to explain everything and present us with various options in the world of online advertising. They also listen to us and created beautiful ads. We are grateful for the monthly follow-up. This is the way to go.

A Nail Studio

Our collaboration with Hide & Seek, a lovely ad agency, was nothing short of perfect. Carmell, an amazing team member, and their young, enthusiastic colleagues created fantastic results for our campaign. We genuinely recommend this friendly and talented group for your advertising needs!

Miss Fierce

Hide & Seek is my preferred partner in crime from for digital marketing. They are trustworthy, have an excellent customer service, don’t hesitate to offer new possibilities and always aim to get the max out of a campaign. Furthermore it’s nice to know they have in-house experts for all different angels of the digital marketing spectrum (Google, Meta, TikTok…).

Amsterdam Museum

We love to work with Hide & Seek, a great team of professionals who are always eager to help optimise our online marketing performance. Thanks to the new ideas, insights and strategies provided by Hide & Seek our museum is reaching old fans and new audiences alike, contributing to our ambition to become a city museum of the future.


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Asked Questions

By analyzing user flow, conversion funnels, heatmaps, and click tracking, you can understand how visitors interact with your website, identify areas of improvement, and optimize the user experience.

It’s important to select metrics that align with your specific goals and objectives. Regularly monitor and analyze metrics like website traffic, conversion rate, click-through-rate (CTR), cost per acquisition (CPA), return on investment (ROI), customer lifetime value (CLTV), social media engagement, email open and click rates and search engine rankings to gain insights into the performance of your online marketing efforts and make data-driven decisions for optimization.

Analytics empowers businesses to optimize their online marketing campaigns by providing data-driven insights and performance measurement. It enables marketers to make informed decisions, improve targeting and engagement, increase conversion rates, and maximize the overall effectiveness and ROI of their online marketing efforts.

Want to know more or just spar?

Would you like to know more about who we are? Do you want us to look at your current online setup? Or are you just up for a chat? Please fill out the contact form and we will get back to you as soon as possible.