Data & Tech

Data & Tech is maybe not the most attractive, but at the same time a fundamental part of online marketing, the importance of which has only increased in the past few years. At Hide and Seek we employ data and tech to the full ability and the latest standards.

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Data & Tech services

Search Engine Optimisation

Search Engine Optimisation (SEO) is the proces of optimising the content of your website in order to appear higher in the Search Engine Results Pages (SERPs).

Conversion Rate Optimisation

Conversion Rate Optimisation (CRO) is the practice of improving the percentage of website visitors who take a desired action, such as making a purchase or filling out a form.


Tracking is a technique for collecting data.

Data & Audience building

Building up audiences through collecting 1st and 3rd party data.


Analytics is a powerful tool that can help improve your online performance and can gain valuable insights into your visitors.


With a dashboard, businesses can easily track, analyse, and present the most important online marketing data.

Feed Management

Feed management is the process of optimising and managing data feeds for e-commerce platforms, marketplaces and other online channels such as Google Shopping or


A marketplace is an e-commerce platform where multiple sellers can offer their products to potential buyers, such as or Amazon.

What does
Data & Tech

The services within Data & Tech are, as you probably expected, of a technical nature. However, they can greatly vary. On the one hand it’s services like SEO and Marketplace, channels comparable to advertising channels, but of a more technical nature. On the other hand it’s services that play largely in the background, but that doesn’t make them less important. Services like Analytics, Tracking and Data might sound less attractive and exciting, but form the foundation of online marketing. In this day and age, feed management is indispensable, especially for e-commerce.

These services will be involved in almost every project, and we at Hide and Seek ensure that they can make a maximum contribution to success, including that of the advertising channels being utilized.

Why is taking care of
Data & Tech important?

Data & Tech is a fundamental part of online marketing, where proper implementation can make all the difference. For instance, good SEO often serves as a solid foundation for other channels like Google Search. A well-optimized feed enables successful advertising on Google Shopping and Marketplaces. Additionally, data in the form of target audiences is crucial for reaching the right users, and data is the cornerstone for optimizing and rendering campaigns on platforms like Google and Meta. Finally, to draw accurate conclusions and make informed decisions, having a robust and accessible dashboard is essential for everyone.

The following services within Data & Tech are closely intertwined with other advertising-related services and provide a strong foundation for success.

Why Hide
and Seek?

The mission of Hide and Seek is to bring positivity through good results and lasting relationships with our customers, partners and employees. We do this by combining the knowledge, personality and experience of our customers with that of our own. Together we can come up with the sharpest strategies, unique to the customers’ characteristics and objectives.

As our customers are always different, we make a custom plan every time. In this plan we will decide together on what success looks like by making it quantifiable, so that every time results are discussed both we and the customer know exactly whether the light is green or red.

By regularly zooming out, reflecting on market developments and testing with online advertising innovations we make sure to keep up to speed with the ever-changing (online) world. One thing we know for sure is that changes will keep on coming and that our work never stops. Just how we love it.


Everything we do at Hide and Seek starts with having our knowledge in place, always. We are specialists, so we always need to be up to date. By never stopping learning and sharing within the wider team, together we are smarter than the sum of our parts.


The (online) world is continuously changing, hence, so should a strategy. We work with a ‘strategy cycle’ to ensure we zoom out regularly, that way making sure that our online strategy is always fully aligned with the overall customer objectives.


We believe that the best way to work together is by really making a team, together with the customer. There is no ‘they’ and ‘we’ there only is us, as we want the best results as much as our customers do.


Just as our team is a bunch of great individuals, so are our clients. We do not have an off-the-shelf service. We work case by case, fully customised and always flexible to change plans and choose a different path.

Request a free
online audit!

Interested in an expert review by one of our specialists to make sure that your online setup is future proof? Our audits are free of cost and obligations, but full of insights and action items.

Fill out this form, or read more about what the online audit process looks like!



Amsterdam Museum

We love to work with Hide & Seek, a great team of professionals who are always eager to help optimise our online marketing performance. Thanks to the new ideas, insights and strategies provided by Hide & Seek our museum is reaching old fans and new audiences alike, contributing to our ambition to become a city museum of the future.

Miss Fierce

Hide & Seek is my preferred partner in crime for digital marketing. They are trustworthy, have an excellent customer service, don’t hesitate to offer new possibilities and always aim to get the max out of a campaign. Furthermore it’s nice to know they have in-house experts for all different angles of the digital marketing spectrum (Google, Meta, TikTok…)

A Nail Studio

Our collaboration with Hide & Seek, a lovely ad agency, was nothing short of perfect. Carmell, an amazing team member, and her young, enthusiastic colleagues created fantastic results for our campaign. We genuinely recommend this friendly and talented group for your advertising needs!

Klaviermeester Orchestra

In a fast-changing digital world, we as an old-school company are thankful we went to Hide and Seek. They’ll take their time to explain everything and present us with various options in the world of online advertising. They also listen to us and created beautiful ads. We are grateful for the monthly follow-up. This is the way to go.

Nxt Level

Hide and Seek is a great partner for us! Our partnership goes already for more than 2 years and we are happy with the results we achieved so far. They are trustworthy, reliable, and always open to improvements.

Leclerc Baby

The Hide and Seek team helps us with our international campaigns to build our brand worldwide. With their help and knowledge of digital advertising, we’re improving our brand awareness and online sales, so we’re very happy with their services! Always super friendly and a pleasure to work with.

The Introduction

The whole team at Hide & Seek is professional, knowledgeable, and easy to work with. They created a customized SEO strategy that was tailored to our specific needs. They are always available to answer any questions and provide guidance, and they kept us informed about the progress of our SEO campaign.


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Asked Questions

How does conversion tracking work?

Conversion tracking works by tracking what people do once they get to your website after clicking on your ads. You can define the action you want to track as a conversion goal, such as a purchase, a sign-up, a call, or a download1. Then, you can use a tracking code or tag to collect data from your website and measure how many conversions your ads have driven.

Conversion tracking also helps you attribute the credit of one or more conversions to your ad campaigns, ad groups, and keywords. This is called conversion attribution1. There are different attribution models that you can use to assign credit to your ad clicks, such as last click, first click, linear, time decay, data-driven, etc.

Conversion tracking can help you optimize your ad campaigns, understand your return on investment (ROI), and improve your website user experience

How to track Facebook Ads?

You can track your Facebook Ads performance by using Facebook Ads Manager. This is where you can measure the performance of every ad you run 1. You can also track the performance of your Facebook ad campaigns in Google Analytics by navigating to the left-side menu. Click on the “Acquisition” report, followed by “All Traffic” and “Source/Medium”. Then, select “Campaign” from the “Secondary dimension” dropdown 2.

What are the different types of conversion actions I can track?

There are different types of conversion actions that you can track depending on your business goals and the actions that customers take after interacting with your ads. Some of the common types of conversion actions are:

  • Website actions: These are actions that customers complete on your website, such as purchases, sign-ups, button clicks, or other valuable activities.
  • App actions: These are actions that customers complete in your app or on the app store, such as app installs, app purchases, or in-app events.
  • Phone calls: These are calls that customers make to your business after seeing or clicking on your ads. You can track calls from ads, calls to a phone number on your website, or clicks on a phone number on your mobile website.
  • Imported conversions: These are conversions that happen offline or outside of your website or app, such as store visits, sales from a CRM system, or conversions from other data sources. You can import these conversions into Google Ads using different methods.

Want to know more or just spar?

Would you like to know more about who we are? Do you want us to look at your current online setup? Or are you just up for a chat? Please fill out the contact form and we will get back to you as soon as possible.